As a component of the marketing plan, the executive summary Multiple Choice is a concise affirmation of the firm’s long-term purpose. is the primary influence on a firm’s overall marketing strategy. provides a standard to ensure that the business never strays too far from its core goals and values. provides employees with a shared sense of ambition, direction, and opportunity. should be completed after the rest of the marketing plan has been completed.

Answers

Answer 1

Answer:

should be completed after the rest of the marketing plan has been completed.

Explanation:

An executive summary refers to the report which is a summary report of several vital business reports. It basically consolidates all the business planning and operation reports into one single report.

As the reader shall get the major details of all the functions of the company planned and executed, and need not go through all the reports separately.

This shall save the time of readers as this reports are usually prepared for directors, owners and CEO's in order to save their important time and work more efficiently on business performance.

This is therefore prepared after all the plans are made, accordingly even after the marketing plan as this ensures summary of all the plans.

Answer 2

The executive summary is a component of the marketing plan that should be completed after the rest of the marketing plan has been completed, as it corresponds to the summary of all reports contained in the plan to simplify the reading of the main points of each process.

Marketing plan

It corresponds to a document with the necessary actions for a company to reach its objectives and marketing goals that will help it to be competitive and positioned in the market.

Therefore, the executive summary corresponds to a summary report of all the key points of the marketing plan, helping senior management to make faster and more effective decisions according to the summary.

The correct answer is:

Should be completed after the rest of the marketing plan has been completed.

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Related Questions

A new per unit tax on yacht production decreases the supply of yachts. If yachts are elastically demanded, what will happen to total revenues from yacht production?

Answers

Answer:

Total revenue would fall

Explanation:

The decrease in the supply as a result of the unit tax would lead to an increase in the price of yacht.

Since the demand for yacht is elastic, the demand for yacht is sensitive to price. As a result of the rise in price, the quantity demanded of yachts would fall. As a result, total revenue would fall

Elastic demand means that quantity demanded is sensitive to price changes. A small change in price would lead to a greater change in quantity demanded.

Question in picture.

Answers

I’d say it’s the 4th one.
it is most definitely the 4th one.

On June 1, 2016, Enne Brahtz Corporation received $3,600 as advance payment for 12 months' advertising. The receipt was recorded as a credit to Unearned Fees. What adjusting entry is required on December 31, 2016?

Answers

Answer:

Unearned Fees ($3,600 × 6 months ÷ 12 months) $1,800

       To Advertising revenue $1,800

(Being the adjusting entry is recorded)

Explanation:

The adjusting entry is shown below;

Unearned Fees ($3,600 × 6 months ÷ 12 months) $1,800

       To Advertising revenue $1,800

(Being the adjusting entry is recorded)

Here we debited the unearned fees as it decreased the liability and credited the advertising revenue as it increased the revenue account

The six months could be computed from June 1 to December 31

The adjusting entry for the transaction includes Debit to Unearned Fees $1,800 and Credit to Advertising revenue $1,800.

Date  Account titles and Explanation    Debit   Credit

          Unearned Fees                              $1,800

          ($3,600 × 6 months/ 12 months)

                   To Advertising revenue                     $1,800

            (Being the adjusting entry is recorded)

In conclusion, the adjusting entry for the transaction includes Debit to Unearned Fees $1,800 and Credit to Advertising revenue $1,800.

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what are the three types of inherent value money can have

Answers

Answer:

commodity value, representative value, and also fiat value.

The three types of inherent value money can have is

commodity value representative value fiat value.

What is Money?

Money is referred to as an exchange medium with the help of which purchasing and selling are made. This money comes in the form of currency which is paid by an individual while making purchases.

In ancient times when currencies are not developed people used a barter system in order to purchase things. For example, they can sell their livestock in order to buy food. The exchange can also be done in metals or precious stones.

The money which has intrinsic value in the market is referred to as commodity money. Fiat money is referred to as money which y was given legal standing in the market without any obligations.

The representational worth of the money that is traded in response to a particular commodity's demand which indicates its real worth in teh market.

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do you think we need to prioritize a want ?justify

Answers

Answer:

I don't think we should prioritize want

Explanation:

This question is more or less an opinion where there's no right or wrong answers.

However, I'll answer your question from my own personal view of want.

I think we do not need to give priorities to wants because, our wants, according to economics are insatiable and unlimited. Meaning that, when you give priorities to an unlimited entity called want, you will not get satisfaction due to the fact that they are unlimited.

In other words, the moment you achieve one of your wants; you will be be presented with another set of wants.

On freeways, passing other vehicles... Is a way of showing who is "king of the road". Should be avoided at all costs. Prevents one from becoming drowsy. Is an essential component of driving.

Answers

Answer:

is an essential component of driving

Explanation:

On freeways, passing other vehicles is an essential component of driving. On a freeway, there are a variety of lanes with each lane specified for a specific speed range which moves from slowest (far right lane) to fastest (far left lane). Many times individuals may not follow these speeds and other drivers must learn how to successfully pass these vehicles safely and correctly if they are driving in freeways.

Debt that is callable by the creditor in the upcoming year, but is not expected to be called, is reported as

Answers

Answer: current liability

Explanation: Callable debts are simply called bonds (an investment instrument whereby an individual or investor loans a certain amount to an organization in other to finance a project or business that yields profit) which the creditor or issuer call of or terminate a bond before it reaches maturity usually due to decline or decrease in the interest rate on investment, which could have fallen below or seem illogical given the Interst rate in the bond. As such, bonds which are Callable are reported as current liabilities even when they are not expected to be called as current liabilities should include all of an organization's debt or liabilities which should be cleared within 12 months(current fiscal year).

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What do you want to be when you grow up? Why?

Answers

Answer:game designer. reason: i love video:games

Explanation:

Answer:

a vet person

Explanation:

When the mortgage rates get high, the housing market will collapse, as fewer people will take loans for buying houses because of higher interest rates, and this will result in a

Answers

Loss in profit for the housing market.

Eve's apples opened its business on january 1, 2018, and paid for two insurance policies effective that date. The liability policy was $34,200 for 18 months, and the crop damage policy was $14,700 for a two-year term. What is the balance in eve's prepaid insurance as of december 31, 2018

Answers

Answer:

Balance in Prepaid insurance as of December 31 is $18,750

Explanation:

      Computation of Prepaid Insurance

Insurance 1    ($34,200 * 6/18)       $11,400

Insurance 2   ($14,700 * 12/24)      $7,350

Total Prepaid Insurance               $18,750

Buying a franchise might be a good decision for someone who _____. a. wants to create a new product or service b. doesn’t want to work long hours c. doesn’t have experience developing management systems d. likes to work alone without many rules and regulations Please select the best answer from the choices provided A B C D

Answers

Answer:

its C

Explanation:

i got it right on edge

Buying a franchise might be a good decision for someone who doesn’t have experience developing management systems. The appropriate response is option C.

What is a franchise ?

A franchise is a technique of selling goods or services that involves a franchisor who creates the brand's trade name and business model and a franchisee who pays a royalty and frequently an upfront fee to have the right to use the franchisor's name and system.

You can run a business if you buy a franchise as an investor or franchisee. You receive a format or system created by the business (franchisor), the right to use its name for a predetermined period of time, and help in exchange for paying a franchise fee.

Due to the pool of support provided by the franchisor and network of other franchisees, a small firm with a franchise is better able to compete with large corporations than a small business operating independently. In your territory, you often have exclusive rights.

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What is an Incentive?

Answers

Answer:

It gives u a motive to do something

Explanation:

Like sometimes work places give incentives like a raise if you do your job better

An object, valuable item, desired action, or event is referred to as an "incentive" if it prompts an employee to engage in more of the activity that the employer wanted them to by way of the selected incentive.

What is a good incentive for employees?

Cash presents and experiences are the top three rewards. Gifts can include things like electronics, ride-share credits, and gift cards. Perks like tickets to concerts, festivals, and sporting events are examples of experiences. Your incentives must inspire employees.

When it comes to employees, incentives and rewards at work are advantageous to both workers and employers. Employee morale, job satisfaction, and motivation to help organizations achieve their objectives can all be improved by praising employees for their performance and productivity.

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If the price of cocoa rises by 20 percent, the quantity supplied of cocoa rises by 4 percent. What is the elasticity of supply?

Answers

Answer: 0.2

Explanation:

Elasticity of supply shows the responsiveness to the quantity supplied for a good or service to changes in market price. Supply is  Elastic if its elasticity is greater than 1  and inelastic if elasticity is less than 1

Elasticity of supply = Percentage change in  quantity supplied / Percentage change in Price

= 4%/ 20%

=0.2 which is inelastic.

what is stakeholders​

Answers

Answer:

A stakeholder is a party that has an interest in a company and can either affect or be affected by the business.

Hope this helped you!

Explanation:

Select the qualification that is best demonstrated in each example. Carmen is a Parts Salesperson who has a professional attitude and speaks well to customers. Norma is a Farm Equipment Mechanic who is good at identifying why a piece of machinery is not working. Everett is an Agricultural Equipment Operator who works well alone and stays focused.

Answers

Answer:

its communication skills   Problem-solving skills       independence

Explanation:

Carmen: Demonstrates excellent communication skills and professional attitude.

Norma: Demonstrates strong problem-solving skills and expertise in diagnosing mechanical issues.

Everett: Demonstrates the ability to work independently and maintain focus on the task at hand.

What are communication skills?

Communication skills refer to the ability to convey information effectively and efficiently through verbal and nonverbal means. These skills include listening, speaking, writing, and presenting in a clear, concise, and compelling manner.

Good communication skills also involve being able to tailor the message to the audience and being able to understand and interpret the messages of others.

Other important communication skills include the ability to ask good questions, provide feedback, resolve conflicts, and build relationships. Effective communication is essential in both personal and professional settings and is a key component of success in many areas of life.

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What is the name of the practice that consists of requiring pickers to gather the items for several orders at once, but keep them separate in separate totes?

Answers

Answer: Batch picking

Explanation:

Batch picking is the practice that consists of requiring pickers to gather the items for several orders at once, but keep them separate in separate totes.

It should be noted that in batch picking, a batch of orders are picked by a single picker and this typically help in the reduction of making constant repeated trips to same location

International trade-dependent jobs have grown at a rate three times the growth of U.S.-dependent jobs.


True False

Answers

Answer: True

Explanation:

International trade is simply exchange of goods and services that take place between countries. It should be noted that gloabl trading gives the countries and the consumer opportunity through which they're exposed to the produfte that they don't have in their countries.

International trade-dependent jobs have grown at a rate three times the growth of U.S.-dependent jobs.

This is True

What is an advantage of a Limited Liability Company?

Answers

Answer:

llc ,No restrictions on the number of members allowed

pass through taxation

An affiliate of an issuer that holds control stock for five months sells 1,000 shares for a $10,000 profit. How will this transaction be treated

Answers

Answer:

The Profit will be given to the insurer after been removed from the affiliate .

Explanation:

Based on the information given this transaction be treated by removing the profit which is the amount of $10,000 from the affiliate which is an affiliate of the insurer and then given the insurer the profit amount of $10,000 which was removed from the affiliate reason been that the control stock was been holds by the affiliate for five months in which it was later sold which means that the control stock was sold before the six month holding period.

Therefore the Profit will be given to the insurer after been removed from the affiliate .

If the purpose of your message is to ask local businesses to sponsor your event, your desired outcome would most likely be

Answers

Answer:

the business will provide finance for the event

Explanation:

When messages are sent to business, local or international, to sponsor events, it is more often than not thought to be a request fro financial backing or financial muscle for the event. For this reason, the business being courted does not involves itself in the event but rather provides financial aid and maybe send out company representatives to see the event if necessary.

Cheers.

Businesses, individuals, and governments often need to raise capital, while others have surplus funds. In a well-functioning economy, capital flows efficiently from those with surplus capital to those who need it. Transfers can take place in 3 ways: -Select- transfers without going through any type of financial institution, -Select- transfers through investment banks that underwrite the securities, and indirect transfers through financial -Select- that create new forms of capital.

Answers

Answer:

1. Transfers without going through any type of financial institution - DIRECT TRANSFER

Direct transfer of funds refers to the scenario where the people who have surplus capital are able to get it to those who need it directly without the use of an intermediary.

2. Transfers through investment banks that underwrite the securities, and indirect transfers through financial ... - INDIRECT TRANSFER

When the funds flow through an intermediary such as an Investment bank or other financial institutions, the transfer is indirect.

3. INTERMEDIARIES that create new forms of capital.

Intermediaries take the surplus capital from those who have it and then create new forms of capital such as loans and equity investments to enable them pass the funds to those who need it.

Henly Company enters into a contract to transfer a product to Propel Inc. On July 31, 2019. It is agreed that Propel will pay the full price of $10,000 in advance on April 15, 2019. Henly delivers the product on July 31, 2019. The cost of the product is $7,500. Requirement: What journal entries are required in 2019?

Answers

Answer and Explanation:

The journal entries are shown below:

1. No journal entry should be recorded for entered into a contract

2. On April 15

Cash Dr $10,000

      To Unearned sales revenue $10,000

(Being advance is recorded)

3. On July 31

Unearned Sales Revenue $10,000

         To Sales Revenue        $10,000

(Being the unearned sales revenue is recorded)

Cost of Goods Sold   $7,500

         Inventory              $7,500

(Being the cost of a product is recorded)

On January 1, 2019, when its $30 par value common stock was selling for $80 per share, Ayayai Corp. issued $11,700,000 of 8% convertible debentures due in 20 years. The conversion option allowed the holder of each $1,000 bond to convert the bond into five shares of the corporation’s common stock. The debentures were issued for $12,636,000. The present value of the bond payments at the time of issuance was $9,945,000, and the corporation believes the difference between the present value and the amount paid is attributable to the conversion feature. On January 1, 2020, the corporation’s $30 par value common stock was split 2 for 1, and the conversion rate for the bonds was adjusted accordingly. On January 1, 2021, when the corporation’s $15 par value common stock was selling for $135 per share, holders of 30% of the convertible debentures exercised their conversion options. The corporation uses the straight-line method for amortizing any bond discounts or premiums.1. Prepare the entry to record the original issuance of the convertible debentures. Account Titles and Explanation Debit Credit Cash 12420000 Premium on Bonds Payable 920000 Bonds Payable 11500000 2. Prepare the entry to record the exercise of the conversion option, using the book value is required,Account Titles and Explanation Debit Credit Bonds Payable Premium on Bonds Payable 220800 Common Stock Paid-in Capital in Excess of Par - Common Stock

Answers

Answer:

cash       12,636,000

 convertible bonds payable    11,700,000 credit

 premium on convertible bonds 936,000 credit

--to record the issuance--

convertible bonds payable     3,510,000  debit

premium on convertible bonds 252,720 debit

      common stock                                   526,500 credit

     additional paid-in common stock   3,236,220 credit

--to record the exercised bonds---

Explanation:

the issuance will be:

cash for the amount received

then convertible bonds payable for 11,700,000

and a premium between their face value and the market price.

12,636,000 - 11,700,000 = 936,000

IN 2020 the bonds are now convertible to 10 shares of $15 as a product of the sotkc-split

Jan 1st 30% are exercised:

bonds exercised:

11,700,000 x 30% = 3,510,000

premium at jan 1st 2021:

936,000 / 20 years x 18 years left = 842,400

Then we calculate 30%: 842,400 x 0.30 = 252,720

common stock:

3,510,000 / 1,000 per bonds x 10 shares per bonds = 35,100 new shares

35,100 x $15 = 526,500 common stock

additional paid-in common stock:

we solve for the difference:

book value of the bonds less common stock face value

(3,510,000 + 252,720) - 526,500 =  3.236.220

Pfister Corporation has Long-term Assets of $485,000, Current Liabilities of $150,000, Long-term Liabilities of $220,000 and Owners' Equity of $320,000. Compute Current Assets.

Answers

Answer:

$205,000

Explanation:

Total liabilities=current liabilities+long-term liabilities

total liabilities=$150,000+$220,000

total liabilities=$370,000

total owners'equity plus liabilities=$320,000+$370,000=$690,000

long-term assets+current assets=liabilities+owners'equity

long-term assets=$485,000

current assets are unknown

liabilities+owners'equity=$690,000

let CA represent current assets

$485,000+CA=$690,000

CA=$690,000-$485,000

CA=$205,000

To pay for investment advice from financial consultants Smith and Jones, Tony signs a check payable to "Smith or Jones." A proper indorsement of the check is: a.not possible. b."Smith" and "Jones" only. c."Smith" only, or "Jones" only, but not "Smith" and "Jones." d."Smith" only, or "Jones" only, or "Smith" and "Jones."

Answers

Answer:

to Smith only, or Jones only, or Smith and Jones

Explanation:

In this specific scenario, a proper indorsement of the check would be to Smith only, or Jones only, or Smith and Jones. That is because a check needs to be as specific as possible and cannot have various options. The check needs to be made to a single specific individual and if it is for more than one individual then both need to be included as a requirement (and). Making it so that both recipients must cash the check together for it to be accepted.

Adam, dianna, and loretta are engaged in a business partnership to develop 100 acres of vacant land into a residential upscale-gated community. their development project did not go as planed due to the economic and market conditions and they want to determine their rights. they are familiar with the court system and their option to file a lawsuit against each other but they fill it will be intrusive and may destroy their friendship or have other improper results. what can they do under these circumstances?

Answers

Answer: Based on the scenario, they can find alternatives which they'll use to resolve the issue rather than going to court. They can use the arbitration or get the meditator to help them out.

Explanation:

From the question, we are informed that Adam, Dianna, and Loretta are engaged in a business partnership to develop 100 acres of vacant land into a residential upscale-gated community but that their development project did not go as planed due to the economic and market conditions and they want to determine their rights.

We are further told that they are familiar with the court system and their option to file a lawsuit against each other but they fill it will be intrusive and may destroy their friendship or have other improper results.

Based on the scenario, they can find alternatives which they'll use to resolve the issue rather than going to court. They can use the arbitration or get the meditator to help them out. This will help them in resolving the issue and at the same time, keep their friendship.

During 2019, Rainbow Umbrella Corp. had sales of $820,000. Cost of goods sold, administrative and selling expenses, and depreciation expenses were $575,000, $90,000, and $160,000, respectively. In addition, the company had an interest expense of $100,000 and a tax rate of 21 percent. (Assume that interest is fully deductible.) Suppose the company paid out $57,000 in cash dividends. If spending on net fixed assets and net working capital was zero, and if no new stock was issued during the year, what was the net new long-term debt?

Answers

Answer:

$2000

Explanation:

The computation of the net new long term debt is shown below:

Before that we need to do the following calculations

Sales $820,000

Less:

Cost of Goods sold $575,000

administrative and selling expenses $90,000

Depreciation $160,000

EBIT -$5,000

less: Interest $100,000

Taxable income –$105,000

Taxes (21%) 0

Net income -$105,000

Now Operating cash flow is

= EBIT + Depreciation -Taxes

= -$5,000 + 160,000 - 0

= $155,000

As we know that

Change in NWC = Net capital spending = Net new equity = 0

Cash flow from assets = OCF – Change in NWC – Net capital spending

where,

Cash flow from assets is

= $155,000 - 0 - 0

= $155,000

Cash flow to stockholders is

= Dividends - Net new equity

= $57000 - 0

= $57000

Cash flow to creditors = Cash flow from assets - Cash flow to stockholders

= $155000 - 57000

= $98,000

Cash flow to creditors = Interest - Net new LTD

Net new LTD = Interest - Cash flow to creditors

= $100,000 - 98,000

= $2000

he set of activities that transforms raw resources into the goods and services end users purchase and consume is called the:

Answers

Answer:

Value chain

Explanation:

As seen above, a value chain can be defined as the activities that transform raw materials into goods and services. That is the process that raw materials underwent to become something of value to end users that they can either purchase or that is edible.

Cheers

An extended warranty contract (Select all that apply.) provides protection beyond the manufacturer's original warranty. is considered an integral part of the related product. essentially constitutes a separate performance obligation.

Answers

Answer:

provides protection beyond the manufacturer's original warranty.

essentially constitutes a separate performance obligation.

Explanation:

An extended warranty contract can be defined as an elongation of the coverage period on a service agreement between a manufacturer and the customer.

An extended warranty contract;

1. provides protection beyond the manufacturer's original warranty.

2. essentially constitutes a separate performance obligation.

While producing on the production possibilities frontier, if additional units of a good could be produced at a constant opportunity cost, the production possibilities frontier would be

Answers

Answer:

a straight line

Explanation:

The Production possibilities frontier is a curve that shows the various combination of two goods a company can produce when all its resources are fully utilised.  

As more quantities of a product is produced, the fewer resources it has available to produce another good. As a result, less of the other product would be produced. So, the opportunity cost of producing a good increase as more and more of that good is produced.

If opportunity cost was constant, there would be no trade off between goods, so the curve would be a straight line

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