Business College

Which of the following actions is unlikely to help make a company's branded footwear more competitive vis-a-vis the brands of rival firms? A) Increasing worker compensation to levels above the industry average in every geographic region where it has a production facility B) Increasing brand advertising expenditures in two or more geographic regions Increasing the company's mail-in rebate offer from $3 to $5 C) Boosting the number of models/styles available to buyers from 250 to 350 D) Reducing the prices the company charges for its branded footwear in both the Internet and Wholesale segments

Answers

Answer 1

Putting resources into plant moves up to lessen the oddball rates at every one of the organization's plants. The company will not be able to increase its market competitiveness by investing in plant upgrades.

The majority of the footwear industry is made up of brands like Nike, Reebok, Adidas, and Puma. Basketball shoes, running shoes, and soccer shoes are just a few examples of specialized segments of this market where performance is the primary consideration.

However, some customers think fashion is important, which has put the footwear industry in a creative phase where performance and fashion are combined to create a new mix known as the lifestyle division. Because Nike and Adidas compete for mind share, or the attention of consumers, they use marketing strategies like brand ambassadors, product proliferation, and price to their advantage.

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