Opentable is a reservation mechanism for restaurants. It uses the Internet to allow consumers to reserve tables in many places throughout the United States. It is an example of multichannel marketing.
The goal is to attract, retain, and build relationships with buyers who use various channels. It is a blending of different communication and delivery channels.
Intensive Distribution: As many outlets as possible. The goal of the intensive distribution is to penetrate as much of the market as possible.
Multichannel marketing is a blending of different communication and delivery channels. The goal of multichannel marketing is to attract, retain, and build relationships with buyers who use various channels.
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Which of the following statements about maturity matching strategy is true? Group of answer choices All answeres are correct. All fixed assets are funded with long-term financing. As the level of sales varies seasonally, short-term borrowing fluctuates with the level of seasonal working capital. All seasonal working capital needs are funded with short-term borrowing.
(D) All answers are correct.
What is a maturity matching strategy?Maturity matching or hedging approach is a strategy of working capital financing wherein we finance short-term requirements with short-term debts and long-term requirements with long-term debts. The underlying principle is that each asset should be financed with a financial instrument having almost the same maturity.Reason -Option (A) is correct as it is stated in the definition above the requirements of that long term are financed by long-term loans.
Option (B) is correct as the sales vary and the requirements and the funds needed keep fluctuating.
Option (C) is correct as working capital is used to fund short-term requirements in the company.
Therefore, the correct option is (D) all answers are correct.
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Complete question:
Which of the following statements about maturity matching strategy is true? Group of answer choices.
(A) All fixed assets are funded with long-term financing.
(B) As the level of sales varies seasonally, short-term borrowing fluctuates with the level of seasonal working capital.
(C) All seasonal working capital needs are funded with short-term borrowing.
(D) All answers are correct.
When protecting the availability, integrity, and confidentiality of data, services, networks, and systems, the
of the data, service, network, or system should ideally not be compromised.
When protecting the availability, integrity, and confidentiality of data, services, networks, and systems, the security policies of the data, service, network, or system should ideally not be compromised.
What is the C-I-A security triad?The C-I-A security triad is an abbreviation for confidentiality, integrity and availability. Also, it can be defined as a cybersecurity model that is designed and developed to guide security policies for information security in a business firm, in order to effectively and efficiently protect and make their data available to authorized end users.
In this context, we can infer and logically deduce that the security policies of the data, service, network, or system should ideally not be compromised when protecting the availability, integrity, and confidentiality of data, services, networks, and systems.
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The aggregate demand curve generally slopes downward and to the right because, for any given money supply M a higher price level P causes a ______ real money supply M/P, which ______ the interest rate and ______ spending.
The answer is lower, raises, reduces.
The total amount spent on domestic goods and services in an economy is known as aggregate demand.
The relationship between the amount of total spending in the economy and the price level for products is depicted by the aggregate demand curve's downward slope.
Aggregate demand includes all four components of demand:
ConsumptionInvestmentGovernment spendingNet exports = exports - importsThere are 3 effects of diminshing aggregate demand includes:
The wealth effectThe interest rate effect The Foreign price effectAlthough the amount of aggregate demand changes relatively little as a result of changes in price level, the steep slope suggests that a higher price level for final outputs does diminish aggregate demand for all three of these causes.
Hence, the aggregate demand curve generally slopes downward and to the right because, for any given money supply M a higher price level P causes a lower real money supply M/P, which raises the interest rate and reduces spending.
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Economies of scale refers to the fact that as the quantity of product produced in a given time period __________, the cost of manufacturing each unit __________.
Economies of scale refers to the fact that as the quantity of product produced in a given time period increase, the cost of manufacturing each unit decreases.
What is Economies of scale?Economies of scale can be defined as the benefit a company or organization enjoy for expanding their business or the cost benefit a business derived when they increases their level of output.
Therefore Economies of scale refers to the fact that as the quantity of product produced in a given time period increase, the cost of manufacturing each unit decreases.
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Economies of scale refers to the fact that as the quantity of product produced in a given time period increases, the cost of manufacturing each unit decrease.
What is economies of scale?Economies of scale is the benefit an individual or company gets when goods and commodities are produce effectively. This could result in additional profit from production process and sales.
Therefore, economies of scale refers to the fact that as the quantity of product produced in a given time period increases, the cost of manufacturing each unit decrease.
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Specialization refers to the: Group of answer choices process to dividing work into separate jobs width of the managerial hierarchy degree to which tasks are subdivided into smaller groups size of the span of management depth of the organization chart
Specialization refers to the depth of the organization chart.
The degree to which an organization separates individual tasks into distinct occupations is referred to as work specialization, often known as a division of labor. The goal of work specialization in an organization and how it's utilized to structure various occupations will be covered in this session.
When people and organizations specialize, they concentrate on the small number of productive tasks that they excel in. Because of their increased specialization, workers must stop doing other jobs for which they lack the necessary expertise, giving those employment to those who are more qualified.
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Projects that provide the _____ are assigned the highest priority when setting priorities for systems requests. a. greatest benefit, at the highest cost, in the shortest period of time b. least benefit, at the highest cost, in the longest period of time c. least benefit, at the lowest cost, in the longest period of time
Projects that provide the (A) greatest benefits are assigned the highest priority when setting priorities for systems requests.
High priority projects:Organizations that fail to prioritize appropriately usually wind up with too many tasks. This diminishes your team's efficiency and raises the likelihood of project failure. Prioritizing projects, on the other hand, allows you to allocate resources to assist those projects that are actually critical, assuring their success.Allocating a resource to a certain activity reduces the flexibility for allocating resources and scheduling other activities. As a result, it is critical to prioritize tasks in order to distribute resources to competing activities in some logical sequence.Reason -As said abobve that prioritizing projects, on the other hand, allows you to allocate resources to assist those projects that are actually critical, assuring their success.
Therefore, projects that provide the (A) greatest benefits are assigned the highest priority when setting priorities for systems requests.
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A contractor agreed to remodel a homeowner's garage for $5,000. Just before the parties signed the one-page written contract, the homeowner called to the contractor's attention the fact that the contract did not specify a time of completion. The parties orally agreed but did not specify in the contract that the contractor would complete the work in 60 days, and then they both signed the contract. The contract did not contain a merger clause. The contractor failed to finish the work in 60 days. The homeowner has sued the contractor for breach of contract. Is the court likely to admit evidence concerning the parties' oral agreement that the work would be completed in 60 days
Yes, the court is likely to admit evidence concerning the parties' oral agreement that the work would be completed in 60 days because the time limit is an additional term that does not contradict the "partially integrated" written contract.
What is partially integrated written contract?A partially integrated contract is one that expresses all of its terms in their full and complete legal contract, but does not express all of the terms and condition that the parties have mutually agreed upon.
The key components to a written contract-
Offer.Acceptance.Awareness.Consideration.Capacity.Legality.Thus, a contract that is only partially integrated is one that fully expresses all of the terms contained therein but does not fully convey all of the agreements reached by [or among] the parties.
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.A monopolistically competitive firm is operating at a short-run level of output where price is $30, average total cost is $27, marginal cost is $20, and marginal revenue is $25. In the short run this firm should
Based on the marginal cost and the marginal revenue to this monopolistically competitive firm, in the short run the firm should increase the level of output.
Why should the firm increase output?Firms will maximize their profit if they produce at a point where marginal cost equals marginal revenue.
As the marginal revenue is $25 and the marginal cost is $20, the firm should increase output until both these things are the same.
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In the context of termination of an offer, ________ occurs when an offeror retracts the offer before the acceptance. Group of answer choices reversion rejection revocation rescission novation
In the context of termination of an offer, revocation occurs when an offeror retracts the offer before the acceptance.
Termination of a proposal contract law is in which the offer is terminated earlier than the alternative side has the possibility to accept or reject it simply. This is known as “termination of a suggestion,” and there may be some reasons it may manifest.
Whoever makes an offer can revoke it as long as it hasn't yet been widespread. This means if you make a proposal and the alternative birthday party wants a while to suppose it via, or makes a counteroffer with modified terms, you can revoke your original offer.
Revocation is an annulment or cancellation of a declaration or agreement. inside the context of contracts, revocation may discuss with the offeror canceling a suggestion.
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Harry agreed to pay $100 to rent a rooftop spot in downtown Seattle to watch the New Year's Eve festivities. The festivities were unexpectedly canceled because of concern over a terrorist attack. Harry is
Harry is not obligated to pay under the frustration of purpose doctrine.
Purpose doctrineSince the festivities was canceled unexpectedly due to concern over a terrorist attack, Harry is not obligated to pay $100.
Hence, Based on frustration of Purpose doctrine harry will not be obligated to pay the rent rooftop because he is not liable for the festivities cancellation.
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A firm's attempts to shorten the length of time a process takes, may lead to disappointing outcomes because of ______.
A firm's attempts to shorten the length of time a process takes may lead to disappointing outcomes because of time compression diseconomies.
What are time compression diseconomies?According to time compression diseconomies, which are defined as inefficiencies that arise when work is done more quickly, the cost of building a competency will rise exponentially as the amount of time permitted to do so decreases.Not every subsidiary deals with time compression diseconomies to the same extent. The date of a later subsidiary formation may affect how strong TCD is. Early-established subsidiaries may have greater TCD than later entries due to two factors. First, for late movers, vicarious learning may lower TCD. Second, TCD is made worse by the higher environmental uncertainty that early mover subsidiaries frequently experience.TCD explains why the well-studied relationship between the level of multi-nationality and business success is negatively moderated by the rate of overseas expansion.To learn more about Diseconomies refer to:
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Uber riders can opt-in to a service known as Uber Trip Experiences to purchase baseball tickets on StubHub, book flights on United Airlines, or reserve meals at OpenTable while on their trip. The rider has control of which apps are allowed to access the current trip details and offer related content. Here, Uber uses ________Blank marketing.
Here, Uber uses permission marketing.
What does "permission marketing" mean?Any form of advertising that requests and honors a customer's explicit approval before delivering marketing materials is known as permission marketing.
How does permission marketing work?Make the first message. Making the initial message that can encourage additional contact with your target audience is the first stage in permission marketing.Continue your informational campaign. Offer substitute incentives. Raise the level of permission. Make a sale.Which permission marketing example is the best?Permission marketing is exemplified well by subscription email updates. Users have the option to receive updates and offers via email on a regular basis based on the interests they indicated during registration on a website or at another consumer touch point.
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You sell short 700 shares of Microsoft that are currently selling at $30 per share. You post the 40% margin required on the short sale. If you earn no interest on the funds in your margin account, what will be your rate of return after 1 year if Microsoft is selling at $27
The rate of return after 1 year is 25%.
An internal indicator of the return on investment in a project is the rate of return. The interest rate is the imposed cost for borrowing money from lenders. The average rate of return approach reduces outlier statistics in data sets since it is based on averages. In long-term averages, when numerous years of gains can lessen the impact of a single year of losses, this is especially helpful.
Calculation:
When 700 shares are sold short at $30 a share, the sale price is:
=700 * $30
= $ 21,000
The necessary margin for a short sale is 40%.
It denotes the overall margin employed as follows:
=$ 21,000 * 40%
= $ 8,400
Gain from a short sale:
=($ 30 - $ 27) * 700 shares
= $2,100
As a result, the rate of return
Profit earned / Margin used:
= $2,100/ $8,400
= 0.25 or 25%
=25%
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If labor productivity growth slows down in a country, this means that the growth rate in ________ has declined.
A decline in the growth rate of labor productivity means that the growth rate in the number of goods or services that can be produced by 1 hour of work has declined.
What is the labor productivity growth?This is used to refer to the growth in the output. This is measured by increase in workers productivity per hour.
It is what causes them to produce more than they would given the number of work hours available.
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You'd like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
You’d share video stops and video replays.
What do media metrics mean?The data points that demonstrate the effectiveness of your social media strategy are known as social media metrics. Metrics are the foundation for continual growth and progress because they help you understand anything from how many people view your content to how much money you make from social media.
How do media metrics work?Social media metrics are used to analyze data to determine how social media activity affects a business's bottom line. To track activity on social media sites and learn how a brand, product, or business-related topic is regarded, marketers frequently utilize social media monitoring software.
What sort of social media metric would that be?Engagement, impressions and reach, voice and share of voice, referrals and conversions, reaction rate and time are the most prevalent and frequently significant indicators to consider. You will have a 360-degree view of your social media performance when these are combined.
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You would provide video replays and video stops.
What do media metrics mean?Social media metrics are the data points that show how well your social media strategy is working. Metrics let you understand everything from how many people visit your content to how much money you generate from social media, which is why they are the basis for ongoing growth and success.How do media metrics work?Data is analyzed using social media metrics to ascertain how social media activity impacts a company's bottom line. Marketers typically use social media monitoring software to analyze activity on social media platforms and find out how a brand, product, or business-related topic is perceived.What sort of social media metric would that be?The most common and regularly important indicators to take into account are engagement, impressions and reach, voice and share of voice, referrals and conversions, reaction rate, and time. When these are integrated, you will have a comprehensive understanding of your social media performance.Learn more about social media metrics here:
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If a business has a net loss for a fiscal period, the journal entry to close the Income Summary account is:
If a business has a net loss for a fiscal period, the journal entry to close the Income Summary account is a debit to capital and a credit to Income Summary.
With a debit card, your purchase will be deducted from your checking account in near real-time. If you use a credit card, the amount will be charged to the credit line. This means you will have to pay the invoice at a later date, which will take longer to pay.
For example, if two companies are trading with each other and Company A says they are buying something from Company B, Company A will have less cash (credit) and Company B will have cash (debit). ) Will increase. .. The same transaction is recorded from two different perspectives.
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A driver must have a liability insurance policy that provides at least _______ of coverage for a collision that results in the injury or death of a single person.
A driver must have a liability insurance policy that provides at least $30,000 of coverage for a collision that results in the injury or death of a single person.
$30,000 for any accident resulting in the death or injury of more than one person. The coverage provides up to $30,000 in case there are two or more injuries. The insurance won't pay out more. The harmed parties divide the funds.
What does liability car insurance cover?If you are judged to be at fault for the collision, bodily injury liability protection covers the other party's medical costs. In rare cases, it might even pay for lost wages and/or legal costs if the victim sues.
When you are at fault for a covered accident, property damage liability protection applies to any property damages that result. In addition to other property that might have been harmed in the collision, such as fences, buildings, phone poles, and other kinds of property, it might also pay for the other party's vehicle's repair or replacement costs.
I understand the question you are looking for is this:
A driver must have a liability insurance policy that provides at least _____ of coverage for a collision that results in the injury or death of a single person.
A. $25,000
B. $30,000
C. $40,000
D. $50,000
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Salon owners have recently started offering teeth whitening services to clients in addition to their more standard services. In a number of states, regulators have ordered salon owners to stop offering this service, claiming that it constitutes illegal dentistry. What group would you expect to be behind the state's efforts to ban salons from providing teeth whitening services
National Dental Association is the group behind the state's efforts to ban salons from providing teeth whitening services.
Why is Teeth whitening considered an illegal activity?Dental experts need extensive training over many years to comprehend the limitations of the mouth, recognize the dental disease, and recommend the best course of action for each patient.
The teeth and gums may suffer long-term harm from the chemicals used to whiten teeth. The individual delivering the therapy must be thoroughly qualified in dentistry and registered with the General Dental Council (GDC) to safeguard the public from this kind of harm.Sometimes teeth whitening does not go well with the teeth structure and impacts the alignment of the teeth.Therefore, some states have banned the activity.
Why did salon owners recently start offering teeth whitening despite knowing that many states consider it illegal?This concept is known as Lobbying. Lobbying refers to the conduct of legal or illegal activities by influencing the people in power, the government, or the legislature. All this is done to win the people's support and earn profit by providing the service they want.To know more about Lobbying and similar concepts, refer to the below links:
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How are you developing yourself and others in alignment with business priorities now and for the future?.
In order to develop in alignment with business priorities now and for the future, it's important to define your goals and embrace job rotation.
What is business?It should be noted that business is an activity that's engaged in by an individual to generate revenue.
In this case, to develop in alignment with business priorities now and for the future, it's important to define your goals and embrace job rotation.
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After the War of 1812, what did James Madison advocate to make American manufactured products cheaper and more competitive in both domestic and foreign markets
A protective tariff.
What does the term "protective tariff" mean?
The nation receiving the merchandise imposes specific taxes on the products when they are imported from another nation. Tariffs are the taxes or customs duties imposed on the sold goods. The government receives money from tariffs. To protect the domestic industry, protective tariffs are frequently imposed. Protective tariffs are designed to make sure that domestic producers can create and market their goods at a lower cost than comparable imports. Local manufacturers benefit from the increasing costs of imported items because they may sell their goods for less, attracting more customers.
What Makes a Protective Tariff Effective?
Protective tariffs are used to keep foreign competition out of domestic markets and local industry. As a result, they encourage domestic industrialization within a nation. A nation's currency is also protected by protective tariffs in addition to domestic industrialization. Protective tariffs prevent a nation's currency from leaving the country and going to foreign companies, strengthening the currency domestically.
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A competitive firm Group of answer choices Confronts a downward-sloping firm demand curve. Is large enough relative to the market to be taken into account by competitors. None of the Answers are Correct. Is a price taker. Has the market power to compete effectively.
A competitive firm is a price taker.
A perfectly competitive business must accept the equilibrium price at which it sells its products because it is a price taker. A completely competitive business will not be able to generate any sales if it seeks to charge even a small amount above the going rate.
Small businesses are typically price takers, while monopolies or large, well-established enterprises with copyrighted products are typically price makers. In the stock market, individual investors take prices. further reading.
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the audit working paper that reflects the major components of an amount reported in the financial statement is the
The audit working paper that reflects the major components of an amount reported in the financial statement is the Lead Schedule.
What is the Lead Schedule?A working document known as a lead schedule lists the specific general ledger accounts that make up a line item in the financial statements. The sum for the related line item in a client's financial statements should match the number on the lead schedule. The general ledger (GL) accounts that are present in each financial statement line item and note disclosure are listed in a lead schedule. Each line item or group of related line items on the financial statement would typically have its lead schedule. The final balance in the financial statements and the sum on the lead schedule should match.The lead schedule gives a list of the contents of each line item. This is a useful starting place for your records.To learn more about the Audit working paper refer to:
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You and your best friend are making plans for Saturday night in a face-to-face conversation. After agreeing to try out a trendy restaurant, you go online to request a reservation and then wait for a text confirmation. In this situation, you used different channels of communication because it required different levels of
In this situation, you used different channels of communication because it required different levels of synchronicity.
The term "competence" has two connotations in the context of communication competence: appropriateness and efficacy. A user with communicative competence or abilities in the user-participation setting must not only be able to say what they mean to say, but also know when to say it to whom.Metacommunication. People are participating in a process call when they communicate about their communication.What is synchronicity in communication?The media synchronicity theory (MST) is concerned with how well media can facilitate synchronicity, which is a common pattern of synchronized activity among individuals when they cooperate. We build on MST's initial ideas to claim that communication is made up of the two main processes of conveyance and convergence.
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Under comparative principles, a plaintiff's contributory negligence Group of answer choices relieves a defendant from any liability for injury to the plaintiff. does not bar recovery. increases the amount of damages to be paid by a defendant. creates a case for only nominal recovery. leads to assumption of the risk.
Option A. Under comparative principles, a plaintiff's contributory negligence relieves a defendant from any liability for injury to the plaintiff.
What is the contributory negligence ?This is the term that is used to say that if the party is negligent for the injuries that they have suffered, they would not be able to get damages for the injuries they have.
This would relieve the defendant from any of the liability that they may have to pay.
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When the insured knows more about their circumstances than the insurer, there is:.
This is asymmetric information.
Whenever one party to a transaction has access to more information than the other, this situation is referred to as having asymmetric information.
Because there is asymmetry of information in some transactions, where the vendor knows more about the product being sold than the buyer, sellers may exploit purchasers. The opposite is also sometimes true.
In terms of skilled labor, asymmetric information is viewed as a desirable result of a robust market economy, where employees specialize in one trade, become more productive, and add more value to workers in other crafts.
Therefore, the situation is of asymmetric information.
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DeMarino discovered that a new cardiac surgeon had arrived at the hospital and that a Medtronic competitor's contract was expiring. As one of the first steps, he began a process to acquire the business. This information gathering process is known as the ___________________.
The answer is Knowledge acquisition phase.
Knowledge acquisition is a crucial activity in the learning cycle since it aids in the ongoing development and expansion of an organization's knowledge reservoir. The creation of a number of carefully thought-out scenarios that accurately illustrate the steps an expert takes to arrive at various answers should be one of the early learning objectives.
Extracting, organizing, and organizing information from a single source—typically human experts—so that it can be used in software like an ES is known as knowledge acquisition.
Steps in the process of learning something new
collecting of data.
Organizing data
Summarizing.
Analyzing.
Synthesizing.
Therefore the blank is to filled by Knowledge acquisition phase.
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This information-gathering process is known as the Knowledge acquisition phase.
What is the Knowledge acquisition phase?
Since it contributes to the continual growth and expansion of an organization's knowledge reservoir, knowledge acquisition is an essential activity in the learning cycle. One of the early learning goals should be the development of numerous well-thought-out scenarios that accurately depict the procedures an expert takes to come to diverse conclusions.
Knowledge acquisition is the process of extracting, collecting, and structuring data from a single source—typically human experts—so that it can be used in software such as an ES.
The steps involved in learning something new:
Data collectionGathering dataSummarizingAnalyzingSynthesizingknowledge acquisition process must therefore fill up the gaps.
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A retail store's billing software crashes in the middle of a Christmas sale, leaving its staff helpless. The store's manager contacts the software company concerned, but no help arrives until the next day. The store's manager believes that the software company should have responded sooner, knowing how much was at stake. This raised level of adequate service is caused by _____.
This raised level of adequate service is caused by personal situational factors.
The first and possibly most important step in providing high-quality service is understanding what customers expect. In order to deliver services that customers consider exceptional, the marketing/organization must understand what customers anticipate.Service-related hints other than explicit promises that suggest what the service should and will be like are known as implicit service promises. Price and the tangibles related to the service predominate over these quality indicators.What are the factors that influence adequate service?
Five aspects:
(1) transitory service intensifiers,
(2) perceived service alternatives,
(3) customer self-perceived service roles,
(3) situational considerations, and
(4) projected service, all of which have an impact on the customer's level of appropriate service.
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The notion that as an industry grows and matures it gains the knowledge it needs to become more innovative, efficient, and competitive is known as the ________.
The notion that as an industry grows and matures it gains the knowledge it needs to become more innovative, efficient, and competitive is known as the "infant industry argument".
What is infant industry argument?According to the infant-industry theory, emerging industries in underdeveloped nations require protection from market pressures until they mature and achieve economies of scale that can compete with those of their rivals.
The benefits of infant industry argument are-
It helps the economy become less dependent on external markets and increase production independence. New industries create new employment prospects when they are nurtured and allowed to expand.The infant industries should be protected because-
A case for trade protectionism's economic justification is the baby industry theory. The main thrust of the argument is that emerging industries frequently lack the economies of scale that their more established international competitors may possess and hence require protection until they can achieve comparable economies of scale.To know more about the characteristics of developing and under developed nations, here
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Working all together at the same time, Martha, Susanne and Tammy complete 28 jobs in 2 hours. Tammy works twice as fast as Martha. If Susanne is responsible for completing 10 of the jobs, how many jobs does Tammy complete
Tammy completed 12 jobs.
What is the substitution method?The algebraic approach to solving simultaneous linear equations is known as the substitution method. in this procedure, The value of one variable from one equation is substituted in the second equation.
Given Susanne(S) did 10 jobs, and three girls together did 28 jobs Tammy(T) works twice as fast as Martha(M).
Since the girls each worked for two hours, this indicates that Tammy worked twice as much or held twice as many jobs.
T = 2M ........................equation (1)
M + S + T = 28 ........................equation(2)
S = 10 ..................................equation(3)
By solving the above equation, we get:
Martha(M) = 6
Tammy(T) = 12
Hence, Tammy completed 12 jobs.
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Balenciaga distributors provides intermediary services for a variety of food and beverage wholesalers. Over time, those wholesaler customers have demanded that balenciaga distributors begin financing transactions, extending trade credit, and providing market information and marketing research. These services are primarily an example of wholesale customers demanding more of which type of intermediary support?
The type of intermediary functions that the wholesaler customers want from Balenciaga Distributors when they want him to be financing transactions as well as grading fresh fruit and produce is a Full-service wholesaler.
The full-service wholesaler can be regarded as a wholesaler that offers a full line of services. This service could range from carrying stock, and maintaining a sales force as well to offering credit, and making deliveries.
Most Balenciaga products are made in Italy, where the brand is soon opening a new factory, training its employees, and offering workers a fair, livable wage. The Triple S and Track sneakers are the only models to be made in China, using lighter, more expensive soles.
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