what media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

Answers

Answer 1

Image advertisement media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes.

Image advertising is an approach to advertising technique that is designed to cultivate positive attitudes about a brand, company, or concept. Rather than advertising a product based on what it does, image advertising promotes ideas about a brand, creating mental images for consumers that will encourage them to buy the product.

This type of advertising is most commonly used to sell products with numerous similar competitors. Since the products cannot be distinguished by what they do, advertisers focus on distinguishing them by creating evocative images for consumers.

To learn more about advertisement, click here:

https://brainly.com/question/28070493

#SPJ4

Related Questions

Other Questions

being positive has nothing to do with how you feel. a positive mind-set comes out of a deliberate effort."" Read the following scenario: - You are part of a group of concerned citizens in your city and have approached the mayor to form a community organization that will provide a music outreach program for the local youth. He has given his approval and support and as the next step, chooses a board of directors and hires staff. This organization is going to be completely financed by city grants. Is this a governmental or not-for-profit organization (NFPO)? Watch the video in which Professor Cole discusses the creation of universal human rights.Identify the statement that best summarizes his explanation as to why these rights were different than those that had come before. When Deshawn returned to his experiment, he observed these results. Six bottles labeled from 1 to 6 with their opening holes covered by balloons. Balloons on second and fourth bottles are inflated. Part A Describe what you see in the results. Space used Part B Did your predictions match your results? Explain why or why not. a five-year bond has a $1,000 par value bond, a 12 percent coupon, and a yield to maturity of 8 percent. interest is paid semiannually. the bond's price is a five-year bond has a $1,000 par value bond, a 12 percent coupon, and a yield to maturity of 8 percent. interest is paid semiannually. the bond's price is $1785.35. $1162.22. $852.80. $1081.78. $864.65. The point at which water vapor begins condensation is called: OMG PLS HELP ME!!!!!! I NEED THIS ASAP!!! 100 PTS!!!!!!!(its in the pic) Determine the equilibrium constant at 255 K for the following reaction under acidic conditions.4H+ (aq) + MnO (s) + 2Fe+ (aq) Mn+ (aq) + 2Fe+ (aq) + 2HO(1)The two half-reactions are:MnO (s) + 4H+ (aq) + 2e Mn+ (aq) + 2HO(1) E* = 1.23 VFe+ (aq) + e, Fe+ (aq) E = .0.770 V is an evaluation of the performanc is the management function of creating a vision for the organization and guiding, training, coaching, and motivating employees to help achieve the goals and objectives of the organization. level of employees against established standards to make decisions about promotions, compensation, additional training, or termination. Question 32 of 43Indicate the electron pair geometry and the molecular geometry for each of the six compounds how many electrons are gained in a balanced half-reaction in which chlorine gas is reduced to the aqueous chloride ion? My past due bill is $585.00, and I just made payment arrangements for the next 3 months to keep my account from being suspended. My normal monthly bill is $50.00 per month. How much will I need to pay each month Describe how to use a knife properly. H2(g)+O2(g)H2O(l) Express your answer as a chemical equation. Identify all of the phases in your answer. In what fundamental way does the structure of a sponge differ from that of all other animals?. Is having two competing political ideologies a good idea for government? CER if abc and xyz operate to jointly maximize profits, then what quantity is sold? a. 35 b. 30 c. 25 d. 40 Please help asap! "Enjoy Nature! (7) I am glad to say that I have entirely lost that faculty. (8) People tell us that Art makes us love Nature more than we loved her before; that it reveals her secrets to us; and that after a careful study of Corot and Constable1 we see things in her that had escaped our observation. (9) My own experience is that the more we study Art, the less we care for Nature. (10) What Art really reveals to us is Nature's lack of design, her curious crudities, her extraordinary monotony, her absolutely unfinished condition."In context, the phrase "art" (sentence 8) is best understood to mean aall art, including music and performance ball that which is encompassed in nature call sculptures, paintings, and drawings danything artistic that depicts landscapes eanything that is created by humans (I'm leaning toward this answer) a sports team has 99 jerseys numbered 1, 2, 3, . . . , 99. show your work for each part. (a) (2 points) how many ways are there to choose 2 different jerseys, without order, such that their numbers sum to 100? 12 pencils cost 1.80$ . How many pencils can be bought for 6$ ?