What is the S-curve of advertising effectiveness.? What is the horizontal axis? What is the vertical axis? What are the threshold and saturation points, and what are the implications of this curve for advertising?

Answers

Answer 1

A new product's marketability or a company's performance over time as evidenced by revenue or profit have both been modelled using the S-Curve Theory.

According to the S-Curve Theory, the performance of a new product introduced to the market will, if it is successful, follow the outline of a S over time. That instance, a product initially attracts customers slowly (1st Phase). Nevertheless, if effective beyond this preliminary period, the rate of adoption drastically rises, resulting in a sharp increase in the number of adopters (2nd Phase). The rate of adoption starts to slow down and the overall number of adopters reaches a plateau once the market is saturated (3rd Phase).

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Related Questions

For international businesses to achieve vertical differentiation, _____. a. foreign and domestic operations should be grouped in such a way that the company effectively serves the needs of all customers b. top level managers must emphasize flexibility and openness in organizational structure c. a hierarchy of authority must be created that clarifies the responsibilities of both domestic and foreign managers d. the global structure must allow decisions to be made in the most appropriate area of the organization

Answers

Answer:

a hierarchy of authority must be created that clarifies the responsibilities of both domestic and foreign managers

Explanation:

Below is the income tax system for the country of Genovia.


For income from $0 to $100, no income tax.

For all income above $100 but less than $400, the tax rate is 20%.

For all income above $400, the tax rate is 40%.

Jane Doe’s income is $500. What is her AVERAGE tax rate?


Group of answer choices


40%


33%


50%


20%


25%

Answers

Answer:

24%

Explanation:

The computation of the average tax rate is shown below:

Given that

From income $0 to $100, no income tax is applicable

From income above $100  upto $400, the tax rate is 20%

The income above $400, the tax rate is 40%

So based on the above information

Since the Jane doe income is $500

So here the average tax rate is

= (400 × 0.20) + (100 × 0.40) ÷ $500

= ($80  + $40) ÷ ($500)

= ($120) ÷ ($500)

= 24%

This is the answer but the same is not provided in the given options

Technology plays a role in a variety of industries and the ways that technology impacts marketing are vast and diverse. In a concise one-paragraph summary, narrow down the use of technology in marketing and explain the importance of computers and the internet in marketing.

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Answer:

Marketing is a commercial practice by which companies seek to promote their products, trying to attract consumers through advertisements, promotional campaigns and market research, aimed at meeting the needs of consumers. For this, companies rely on technology (internet, television, radio, etc.) to be able to massify their products, advertising them through the mass media. Within this process, the internet is one of the most important marketing tools, since it allows companies to reach all parts of the world, where potential consumers from any territory can see the advertisements just one click away.

"Market Equilibrium" is...
A. The quantity where no more buyers want to buy stock
B. The price range where the quantity supplied equals the quantity demanded
C. What happens when there are the same number of buyers and sellers
D. Where the most trades are made

Answers

Answer: B

Explanation: Market equilibrium is when the quantity demanded and quantity supplied are equal

hope this helps good luck :))

Daniel is the vice president of an insurance company that sells workers' compensation insurance. Recently, the company has identified problems of cost control in all of its offices. Daniel formed a team composed of the sales managers of all the four regions, along with some staff members from the company's informational technology and administration departments, to study the problem and make recommendations. This team is an example of a:

Answers

Answer:

Task force

Explanation:

A task force is defined as a group or unit that exists to address a particular issue or set of issues.

They come together to formulate solutions to a problem.

In the given scenario there was problems of cost control in all of the offices.

A team was formed specifically to solve this problem so it is a task force. The make up of the team was sales managers of all the four regions, along with some staff members from the company's informational technology and administration departments.

It is not a command group as the managers do not have the same supervisor or manager.

One advantage of a market-product grid is that it can be used to Multiple Choice relate the product life cycle to consumer demand. determine which target market segments to select and which product groupings to offer. screen many new-product ideas in order to select the one with the best long-run market potential. select representative samples of consumers for marketing research studies. make cost-cutting decisions under conditions of uncertainty.

Answers

Answer:

The answer is "relate the product life cycle to consumer demand".

Explanation:

An Ansoff matrix or maybe a project director grid is also considered a consumer product grid. This is tool companies use to build a plan of development. New and existing markets, new and existing products as well as the uncertainties of any potential relationship are addressed,  that's why one of the benefits is to the consumer-product grid is that it could be used to connect probable product sales to future market segments.

1. How does competition affect the prices that airlines charge for fares?

2. How does a lack of competition affect the prices that the train company charges for fares?

Answers

Explanation:

Different routes of the same distance cost different amounts generally not because they cost different amounts to operate, but because of how much the competitors are charging. ... In all, the truth is that prices reflect what people will pay and so people will pay what flights are priced.I don't really know this part tho...

Wanna win 10$ on cashapp??

Answers

Answer:

How can you do this?

Explanation:

Good relationship selling increases

A. customer satisfaction

B. customer qualification

C. word of mouth

D. customer retention

Answers

The answer is customer retention <3

A regional trucking company landed a contract to supply products for a major retailer. To do this, it needs to hire an IT professional to create a shipment database. The new hire should be able to complete which tasks? Check all that apply.

Answers

Answer: • set up the computer hardware for the database.

• Set up the computer software for the database.

• train designated employees to use the database

• protect the confidentiality of the database

Explanation:

The options include:

a. Set up the computer hardware for the database

b. Set up the computer software for the database

c. train designated employees to use the database

d. Design a help page to show people how to use the database

e. protect the confidentiality of the database

Since the new hire is an IT professional who is employed to create a shipment database, the individual should be able to:

• set up the computer hardware for the database.

• Set up the computer software for the database.

• train designated employees to use the database

• protect the confidentiality of the database

Answer:

ACD :))

Explanation:

B. A customer sees a house they want, but it's not for sale because it's owned by someone else. How would you go about approaching the current home owner about possibly selling their home to your buyer?

Answers

Answer:

Well typically you would have a realtor contact the home owners. But if u are doing it yourself then you would need to go onto there page that they have it set in call or email them, and they will sign you up for an appointment.

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Answer:

you dont

Explanation:

According to the video, what are some qualities needed by workers involved in sales? Check all that apply.
physical strength
politeness
first-aid skills
good speaking skills

Answers

Answer:

B and D

Explanation:

According to the video, politeness and good speaking skills are qualities needed by workers involved in sales. Thus, options B and D are the correct options.

What Does a Sales Representative Do?

Simply said, a sales representative promotes a company's brand while selling its goods or services. From the first lead outreach until the actual transaction, they maintain client connections and function as the primary point of contact. It is the perfect job if you want to be in control of your career because it is mostly performance-driven, meaning how well you sell directly affects how much money you earn.

All stages of the sales process involve a sales representative having direct consumer interactions. They are in charge of determining a customer's needs, making suitable product or service recommendations, and making sure they have a great experience from beginning to end. Some sales representatives would make cold calls to potential customers they locate in company directories or client referrals. 

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A basic premise underlying analytical procedures is that
A The study of financial ratios is an acceptable alternative to the investigation of unusual fluctuations.
B Statistical tests of financial information may lead to the discovery of material misstatements in the financial statements.
C Plausible relationships among data may reasonably be expected to exist and continue in the absence of known conditions to the contrary.
D These procedures cannot replace tests of balances and transactions.

Answers

Answer:

C Plausible relationships among data may reasonably be expected to exist and continue in the absence of known conditions to the contrary.

Explanation:

Analytical procedures are defined as a set of practices during financial audit that assists the auditor asses potential risk, gain better understanding of a business, and give a framework for planning of future audits.

It shows relationship between financial and non financial data.

For example variability in relationships between financial and non financial data can result from factors like unusual events, business changes, random fluctuations, and misstatements.

So the basic underlying premise is that relationship among data will continue except conditions influence it to the contrary

Quick Corp. has $270,000 of outstanding accounts receivable. On March 10, Quick assigned to Taft for value (consideration) a $30,000 account receivable due from Pine, one of Quick Corp.'s customers. On March 30, Pine paid Quick Corp. the $30,000. On April 5, Taft notified Pine of the March 10 assignment from Quick to Taft. Taft is entitled to collect $30,000 from Select one: a. Neither Quick nor Pine. b. Quick only. c. Pine only. d. Either Quick or Pine

Answers

Answer:

b. Quick only

Explanation:

According to the given situation, since Taft bank collected the money from Quick corporation as not from Pine because the company would failed to inform pine assignment from quick corporation on time So the taft would be collected from Quick only

Hence, the correct option is b

And, the rest of the options would be considered incorrect

Shelley was initially moderately in favor of a proposal to build a city bike path. At a meeting, she learns that not only will the path provide recreational opportunities and allow for some decrease in traffic, but that in towns with paths, the crime rate tends to go down and businesses along the path do better. She is now strongly in favor of the proposal. The theory that best explains her change of opinion is the __________ theory.

Answers

Answer:

The appropriate response is "Persuasive arguments".

Explanation:

A noninteractional concept or philosophy of community judgment predicting choice results via cognitive or conceptual claims produced by individuals before the debate is determined as Persuasive arguments theory.It doesn't see dialogue as an important element of judgment results, although as a potential mechanism for facilitating communication.

Thus the above is the right answer.

Which of the following is the best definition of a liability in accounting?
A. Anything your company owes to someone besides the business
owner
O B. A debt your business owes that must be repaid during the present
accounting period
c. Anything your company owes to the business owner
D. Anything your company needs to sell during the present
accounting period

Answers

The best definition of liability is anything your company owes to someone besides the business owner (option a).

What is liability?

Liabilities are future benefits that would have to be sacrificed in the future by an entity to other entities as a result of past transactions. Liabilities reduce the net worth of a company.

Liabilities are resources that have been borrowed or that are owned. They would need to be repaid at a future date. An example of a liability is debt and account payable.

Liability can be short term or long term. It is short term if it has to be paid within a year and it is long term if its duration is greater than a year or one accounting period.

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When you get in a business, make a lot of money, and then get out, it’s referred to as a(n)

A) easy-money business.


B) hit-and-run business.


C) failure.


D) missing opportunity.

Answers

The answer is hit and run business

Answer:

The answer is B. Hit-and-run business.

Explanation:

2.____What is auto insurance based on in IL?
A. How much money you have
B. Fault
C. Your job
D. How tall you are

Answers

i think it’s B, but i’m not 100%

The first step in merchandise management planning is to __________. [This question has been randomly selected from a pool of 5 questions. For optimal success in this class, repeat this chapter's questions until you are sure you are acquainted with all of the alternate versions of each question.] allocate merchandise to stores set inventory and product availability levels forecast category sales configure a model stock plan develop an assortment plan

Answers

Answer:

forecast category sales

Explanation:

Category sales refer to breaking down the companies different product lines into categories, for example, Colgate will break down oral hygiene products and personal care products. each category includes similar products or products that are related to each other. This way you can start working with groups of products that require similar marketing efforts.

discuss the impact of discriminating behaviour the individual and society​

Answers

Discriminating behaviour has the following impact on the individual and society:

It can lead to conflict and unrest in the society.It can lead to low self esteem and depression.

What is discrimination?

Discrimination is when a person is treated unfairly and differently from other people based on age, gender, religion or race.  For example, a person of colour might be denied entry into a restaurant based on her skin colour.

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If you were a salesperson, what would be the most challenging part of the sales process for you? Explain.

Answers

The most challenging part for me would be overcoming objections because there are so many possible objections a customer could have. Also if the customer doesn't know their needs this can be even harder to accomplish.

Examples of countries that operate under the free market economy​

Answers

Answer:United kingdom

Explanation:

Why is it important that your resume, cover letter, and job application all contain the same information?

Answers

Answer:

A cover letter is an important way to showcase how your unique combination of skills and experience meet the key requirements of the job description. It is your chance to show a clear link between your knowledge, experience and abilities and the needs of the employer.

Explanation:

6. Identify a change in technology during each of the time periods in history below that you believe improved the
way marketing activities were completed. List the example and explain how it contributed to marketing during
that time.
(a) 1900s to 1930s
(b) 1930s to 1950s
(c) 1950s to 1980s
(d) 1980s to today
Answer:

Answers

Answer:

Prior to the 1950s, the production orientation generally held true due to the growing numbers of affluent and middle class people that capitalism had created.

Say’s Law states that the “production of commodities creates, and is the one and universal cause which creates, a market for the commodities produced”.

The emphasis of firms adopting a production orientation of marketing would have been based on the theory of economies of scale, which are the cost advantages that an enterprise obtains due to expansion.

cellphones are one form of communication technology, give any other form​

Answers

Answer:

television,newspaper,radio,laptops,computer etc..

Answer:

TRANSPORT AND LANDLINES.

QUESTION 8 of 10: In a percentage lease, the landlord receives a
a) Assets
b) Expenses
c) Accounts payable
O d) Revenue
Submit

Answers

Answer:

d)revenue

Explanation:

the landlord receives a percentage of revenue earned from any business in addition to the base rent.

In a percentage lease, the landlord receives a revenue. Option d is correct.

What is percentage lease?

A percentage lease is defined as one in which the tenant pays a base rent plus a percentage of any money generated while operating a company on the rental property.

A percentage lease pays the landlord a percentage of any business's revenue in addition to the base rent.

In comparison to a standard lease, the base rent is usually lower. The lower base rent is balanced out by the higher upside potential of a percentage lease.

Therefore, option d is correct.

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Which of the following aspects of the sales process is most likely to make or break a sale?

A. generating leads

B. qualifying leads

C. establishing rapport

D. assessing needs

Answers

I think it’s c as in cat

What do you mean by accountability?​

Answers

Accountability is when an individual or department experiences consequences for their performance or actions. Accountability is essential for an organization and for a society. Without it, it is difficult to get people to assume ownership of their own actions because they believe they will not face any consequences.

1. Which of the following BEST defines a down payment?
1. A down payment is a portion of the purchase price that increases the loan amount.
2. The down payment is the good faith escrow deposit.
3. A down payment is a portion of the purchase price that reduces the loan amount.
4. The down payment is the total amount borrowed for purchasing or leasing a car.

Answers

Answer:

3

Explanation:

It has to be this one because it is intial payment to help someone.

Reasons for unemployment? ​

Answers

Answer:

1.Slow Economic Growth

2.An Increase in Population

3. Slow Growth of Industrialisation

The reasons for unemployment include:

A recession: when there is a recession, the level of output in the economy is low. As a result, there would be less jobs available. low level of wages. When the wages paid to labor is too low, it might discourage people from working. war. When there is a war, economic activities would be disrupted. This would lead to job loss.

What is unemployment?

Unemployment is when people who are willing and able to get are job are without jobs. Types of unemployment include:

Frictional unemploymentVoluntary  unemploymentStructural  unemploymentCyclical  unemployment

When there is a recession, the level of output would be depressed. As a result, unemployment would increase.

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If a1 = 3, an+1 = 2an, find a2. If Zeta, a single producer, had exclusive control of a key resource needed to produce good Z , a likely result would be which of the following?a) Good Z would be produced in a perfectly competitive market.b) Slight differences in output would lead to good Z being in a monopolistically competitive market.c) There would be a barrier to entry, and Zeta would have a monopoly on good Z.d) Only a few firms would produce good Z, so there would be an oligopoly.e) Zeta must have decreasing returns to scale and operate as a natural monopoly in producing good Z. when a star has consumed all its hydrogen its core shrinks and its surface expands. such a star is very cool by compariosn to other stars these stars are known as What will be depression in freezing point when 6g of urea is dissolved in 1000 g of water? 2. The total surface area of a square based pyramid is 900 sq. cm. If the lateral surface area of the pyramid is three times the base area, find the length of the base. Also find the volume of the pyramid. What type of discontinuity is a hole? s = ut + 1/2 at2u = 10 a = -2 t= 1/2 If sinA + sin A = 1, then the value of the expression (cosA + cosA) is (a) 1 (6) 1/2 (c) 2 (d) 3 Can someone please answer this problem for me. How many IP addresses does a class C network have? How do we get negative infinity? What explanation is given to the animals when the pigs move into the farmhouse? A team of ecologists are studying four different ecosystems with varying levels of biodiversity. The ecologists categorize the different levels of biodiversity for the four ecosystems as shown in the table below.Based on the information above, which ecosystem would most likely recover the fastest from a natural disruption?answer choicesEcosystem AEcosystem BEcosystem CEcosystem D May I ask whats the answer to this MC question because what I've calculated is 36 to the power 222 which giant matched the above choices We ............. when we decided to stop and rest. What are the 3 main ideas of the Enlightenment? Contribution margin O equals sales revenue minus variable costs. O is always the same as gross profit margin. O excludes variable selling costs from its calculation. O is calculated by subtracting total manufacturing costs per unit from sales revenue per unit. Click if you would like to show Work for this question Onen Show Wort What is the volume of a 1.25 M solutionif it contains 42 grams of sodiumhydroxide.Volume NaOH = [?] mL Conflict is disagreement, discord, and friction that occurs when the actions or beliefs of one or more members of the group are unacceptable to and resisted by one or more of the other group members. Amelia has two sheets of construction people with length accent meters one piece of construction paper has a width of X +4. 5 cm and the other has a width of X +6. 25 cm right and expression to represent the the two pieces of construction paperwork cover