what is a good promotional strategy to use when target markets vary little in regard to product use and consumer attitudes?

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Answer 1

When target markets differ little in terms of product usage and customer attitudes, it is an effective promotional strategy to employ the same product and the same message. Here option B is the correct answer.

The aforementioned scenario is the greatest match for this tactic. The producers may enter the market more easily using this tactic.

Companies utilize promotional strategies as a tool to market, promote, and sell their products. A corporation decides on its marketing strategy depending on a variety of variables, including the type of product, marketing budget, target market, etc. It is essential to raise product awareness in order to boost sales.

Promoting your goods while helping a cause may be a successful marketing tactic. A win-win situation is created when customers feel like they are a part of something bigger just by utilizing things they would use anyhow.

Complete question:

What is a good promotional strategy to use when target markets vary little in regard to product use and consumer attitudes?

A - product adaptation–message adaptation

B - same product–same message

C - product adaptation–same message

D - different product–same message

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if i go to a site, and ghostery shows advertising trackers blocked, is that done by the brand or on my end?

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Equipped with AI anti-tracking technology, Ghostery blocks trackers, ads, and popups making your mobile browsing faster, safer and transparent.

The server analyzes the one's cookies and shows commercials based at the data obtained. that is the primary reason you can see shoe commercials after you look for them on . The anti-tracking device disables such trackers and would not permit them to share your records back to their servers. Anti-tracking extensions can hit upon those trackers and their resources. they can then block them by way of preventing the source from loading content. without being capable of loading its content material, the supply can not track you.

in case you're involved in being tracked online, that is the device for you. whether or not it's worth the fee is totally a count number of how an lot you cost your online privacy. If it truly is excessive precedence for you, you surely ought to set up AntiTrack, and possibly a VPN as well.

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when a developer decides to break down the project design into sequential phases and begins construction before the last phases of the design are complete, this procedure is more commonly referred to as:

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When a developer decides to break down the project design into sequential phases and begins construction before the last phases of the design are complete, this procedure is more commonly referred to as fast-track construction.

In the processing of photographic films, plates, or papers, a photographic developer (or just a developer) is one or more chemicals that convert a latent image into a visible image. Developers achieve this conversion by reducing silver halides, which are light in color, to silver metal, which is black (as far as fine particles are concerned). The conversion takes place in the gelatin matrix.

The peculiarity of photography is that the developer acts faster on those silver halide particles that have been exposed to light. Paper left in the developer will eventually reduce all silver halides and turn black. In general, the longer you let the developer work, the darker the image.

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if the demand for a good is unit elastic and the price of the good increases, then group of answer choices total revenue is not affected. total revenue decreases. the direction of the change in total revenue cannot be determined from the information given. total revenue increases.

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That a change in price results in a large change in quantity demanded.An example of products with elastic demand is consumer durables.

These are items that are bought, like a washing machine infrequent or a car, and can be put off if the price goes up.Elastic unit demand is known as a demand in which any change in the price of a good leads to an equally proportional change in the quantity demanded. In other words, unit elastic demand implies that the percentage change in quantity demanded is exactly the same as the percentage change in price.Unit elastic goods are those for which demand or supply is affected by the price change. For example,if the price of bananas goes down,the number of people who buy them may increase because they can now buy more because the prices have gone down.This would be an example of unitary elasticity demand supply.

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a famous quarterback just signed a $15 million contract providing $3 million a year for 5 years. a less famous receiver signed a $14 million 5-year contract providing $4 million now and $2 million a year for 5 years. the interest rate is 10%. what is the pv of the quarterback's contract? note: do not round intermediate calculations. enter your answer in millions rounded to 2 decimal places. what is the pv of the receiver's contract? note: do not round intermediate calculations. enter your answer in millions rounded to 2 decimal places. who is better paid? multiple choice quarterback receiver

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a.11.372,360.31 (input as 11.37)

b. $11,581,573.54 are the amounts (enter as 11.58)

c) Receiver

You want to purchase a new car, but your budget only allows for a $2,000 down payment and a maximum of $400 in monthly installments

How much money can you spend on a car if the APR on auto loans is 12% and you finance the purchase over 48 months?

b. If you finance the item over 60 months, how much can you afford?

PV is equal to (a((1+r)t - 1))/(r(1+r)t a. 12%/12= 1%/month r=.01 t=48 a=$400 PV is equal to $15,186.10 plus $2,000, which is $17,186.10.

B. r =.01 t = 60 a = $400 Pv = $17,981.93 + $2,000 = $19,981.93

The formula in Excel: a) =PV

PMT= ($400)

r=1% \sn=48 \sFV=0

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according to smith, what is the happy and unexpected result when people pursue their own economic gain?

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The happy and unexpected result when people pursue their own economic gain is that individuals who work for themselves, make the whole society better off.

The difference between the proceeds from the sale of a product and the prices of all inputs utilized, as well as any opportunity costs, is known as an economic profit or loss. Opportunity expenses and explicit costs are subtracted from earned revenues to determine economic profit. Smith claims that the majority of people have jobs to support the sector. People typically promote society more successfully when they pursue their personal economic benefit than when they aim to do so, which is a good and unexpected byproduct of doing so.

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select an express delivery firm that is active in the united states and explain how their transportation network is set up. in detail, i would like you to take a look at one shipment and analyze how the transportation company managed the delivery of the product from origin to destination.

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FedEx is the express delivery company that I chose because it operates in the United States. FedEx Supply Chain manages every aspect of each product's movement while maintaining the supply chain's smooth, cost-effective, and efficient operation.

The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 to 2000. FedEx Corporation is an American multinational conglomerate holding company focused on transportation, e-commerce, and business services based in Memphis, Tennessee. Today, FedEx is best known for FedEx Express, its air delivery service. FedEx Express was one of the first major shipping companies to offer overnight delivery as a main service. Since then, FedEx has established FedEx Ground, FedEx Office (formerly Kinko's), FedEx Supply Chain, FedEx Freight, and a number of other services through a number of subsidiaries, frequently in response to UPS, its primary rival. Through their Air Cargo Network contract, FedEx is also one of the top US government contractors and helps transport some packages for the USPS.

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the company correctly concluded that charlie could not capably perform the job, so they did not hire him. charlie is a

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Charlie wasn't hired because the business made the accurate judgment that he couldn't do the job well. Charlie is a true negative.

1. A position of paid employment, whether full- or part-time. 2. A product with a set price, typically. 3. A particular action people take as a regular part of their job. 4. A responsibility or obligation. 5. A project; for example, "The airport job took twelve months to complete." 5. The execution of a task, as in "She performed a fantastic job."

Informally, it can also be used to describe a person's pet using the restroom. To use an example, say, "I waited for my dog Tommy to do his business, then we walked home," to signify that my dog went to the bathroom. When a person says "there has been a wave of bank jobs in the suburbs," they may be referring to bank robberies.

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omar wants to buy a bond that will mature to in nine years. how much should he pay for the bond now if it earns interest at a rate of per year, compounded continuously?

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The fair price of the bond will be $5487.78 after continuous compounding.

Suppose Omar wants to buy a bond that will mature to 5500 in nine years at a rate of 2% compounded continuously, then we use the following formula attached in image.

So, the fair price of the bond will be $5487.78

Continuous compounding is the numerical furthest reaches that self multiplying dividends can reach assuming that it's determined and reinvested into a record's equilibrium over a hypothetically endless number of periods. While this is absurd by and by, the idea of Continuous compounding is significant in finance. It is an outrageous instance of building, as most interest is accumulated on a month to month, quarterly, or semiannual premise.

In principle, Continuous compounding implies that a record balance is continually procuring revenue, as well as refeeding that premium back into the equilibrium so it, as well, acquires interest.

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a liability is a probable future payment of assets or services that a company is presently obligated to make as a result of past transactions or events.

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The management of liabilities is an important part of a company's financial health and solvency.

Managing Liabilities: Essential to Maintaining Financial Health and Solvency

Liabilities are typically listed on a company's balance sheet and include items such as:

Accounts payableAccrued expensesBonds payableDeferred revenue, and other debts

Liabilities are a result of past transactions or events and represent a probable future payment of assets or services from the company. It is important for companies to manage their liabilities in order to remain financially healthy and solvent. Failure to do so could lead to financial distress or insolvency.

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Jeanette wants to combine data from four workbooks into a new workbook that will consolidate her data. She can write a function that will combine the data, or she can use the Consolidate Data dialog box. What is an advantage of using the Consolidate Data dialog box?

A. Consolidated data can be combined from any location on different workbooks.
B. The data can be consolidated in one step by clicking on the Consolidate Data box.
C. The data from each workbook can be seen in the workbook by clicking on the Collapse button.
D. The consolidated workbook always updates when changes are made in the individual workbooks.

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Jeanette wants to combine data from four workbooks into a new workbook that will consolidate her data. She can write a function that will combine the data, or she can use the Consolidate Data dialog box. The  advantage of using the Consolidate Data dialog box is that the data from each workbook can be seen in the workbook by clicking on the Collapse button. Thus option (C) is correct.

What is Data?

In computing, data is information that has been translated into a form that is efficient for movement or processing. Relative to today's computers and transmission media, data is information converted into binary digital form.

It is acceptable for data to be used as a singular subject or a plural subject. Raw data is a term used to describe data in its most basic digital format.

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what is the rate of return on assets tha tmust be earned to permit the firm to meet its interest obligations and provide the epxected return to owners

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The cost of capital is the rate of return on project investments that a company must generate in order to maintain its market value and attract funding. It is the required rate of return on stock, debt, and retained earnings investments.

What is the required minimum rate of return for an investor?

The required rate of return (RRR) is the minimal return an investor will accept for owning a company's shares in exchange for a certain amount of risk. In corporate finance, the RRR is used to assess the profitability of potential investment projects. In corporate finance, the RRR is used to assess the profitability of potential investment projects. The necessary rate of return (hurdle rate) is the minimal return on investment that an investor expects to earn. Essentially, the needed rate is the lowest acceptable remuneration for the level of risk in the investment. A crucial notion in corporate finance and equity valuation is the needed rate of return.

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1. which three tags does analytics require for accurate campaign tracking? medium, source, and content medium, source, and campaign campaign, content, and term source, content, and term

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The analytics require medium, source, and campaign for accurate campaign tracking.

What are campaign tracking?

Monitoring and tracking the effectiveness of marketing campaigns is known as campaign tracking. It allows us to analyze the efficiency of our marketing channels, traffic sources, and campaign-related content. Then, we will be able to determine whether or not our investment was successful.

Campaign tags enable to see which channels are bringing the most traffic to the website and whether the time and effort invested in that campaign were worthwhile.

Medium: Mediums are Large categories that describe the kind of the traffic. If it's a paid advertisement,  it can be marked as CPC, use it for a social media post, or even mark it as an email.

Source: The URL where the campaign-tagged URL is located is a source. Simply provide it any kind of description of the location of the URL if it doesn't already have a website linked with it.

Campaign: The campaign is the last and most detailed component of your campaign tags. It will contain the name of the campaign that is presently directing.

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a very large museum could accommodate many more visitors than it currently does if it did not charge such a high price for admission. visits to the museum are a(n):

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If it didn't cost so much to enter, a very large museum could accommodate many more visitors. A(n): artificially scarce good is museum visits.

What distinguishes a private good from an artificially scarce good?

Products that have been made artificially rare can be excluded from competition. The marginal cost of letting one more person to consume the good is zero, thus producers artificially make them scarce by charging a positive price.

Which products are referred to as scarce goods?

The term "scarce goods" refers to products and services that are only available temporarily. Gold, labor, oil, equipment, tools, land, and raw materials are a few examples.

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linda calls a cab in the morning to get to work. the fare that linda would pay to the cab is:

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It depends on the city Linda is in and the distance she needs to travel. In general, taxis include a base fare, a fee per mile (or kilometer) and a fee per minute of waiting. The base fare is usually around $2.50 - $4.00 and the per mile fee is usually between $1.00 and $2.50.

The fee per minute of waiting is usually around $0.50-$1.00. The total price will also depend on traffic, waiting times and any stops Linda needs along the way. If Linda is traveling a long distance, she may have to pay a surcharge. Additionally, fares may be higher during peak times such as rush hour. The taxi driver should be able to provide an estimate of the fare before Linda starts the trip.

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if you were to buy one cherry tree and one apple tree from the stark bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $112.99. however, if you order the cherry and apple tree together in the same order, you pay only $99.99 each. when purchasing the two trees together, what pricing strategy does stark bros. employ?

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If you were going to buy one cherry and apple tree from the stark bros. So, when purchasing the two trees together, the pricing strategy which the stark bros employ is that bundle pricing.

Bundle pricing refers to a business strategy wherein the business companies group several products together which is mainly into a bundle and then sell them at a single price, rather than attribute individual prices to each item.

However, bundle pricing is a pricing strategy which tend to focus on the idea of consumer surplus and the notion that customers do typically have a predetermined price that they are willing to pay for a particular item.

Hence, the pricing strategy which is employed by the stark bros is called bundle pricing.

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ancient grains inc. issued a 4 month note in the amount of $500,000 on october 1, 2021 with an annual rate of 5%. what amount of interest has accrued as of december 31, 2021?

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According to the given statement $6,250 amount of interest has accrued as of december 31, 2021.

What is annual interest rate?

The annual percentage rate (APR) is the term used to refer to the yearly interest that is generated by a sum that is paid to investors or assessed to borrowers (APR). The annual percentage rate, or APR, represents the true cost of borrowing cash over the term of a loan or the return on an investment.

Briefing:

As of October 1, 2021, the accrued interest was calculated as follows:

= Note amount  × rate of interest × number of days ÷ total number of days

= $500,000 × 0.05 × 90 days ÷ 360 days

=  $6250

From October 1 to December 31, 90 days are counted.

Consequently, $6,250 in interest has accumulated as of December 31, 2021.

The correct value was produced by utilizing only the aforementioned formula.

And the same must be taken into account.

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the realized dollar returns for a u.s. resident investing in a foreign market will depend on the return in the foreign market as well as on the exchange rate fluctuations between the dollar and the foreign currency. calculate the variance of the monthly rate of return in dollar terms, if the variance of the foreign market's return (in terms of its own currency) is 1.14, the variance between the u.s. dollar and the foreign currency is 17.64, the covariance is 2.34, and the contribution of the cross-product term is 0.04.

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The variance of the monthly rate of return in dollar terms is 23.50

What are currency fluctuations?

Currency fluctuations are a predictable byproduct of floating exchange rates, which are the norm for the majority of major economies. Exchange rates are influenced by a variety of factors, including a country's economic performance, the likelihood of inflation, interest rate differences, capital movements, and more. Usually, the health or ailment of the underlying economy dictates the exchange rate of a currency.

How does foreign currency affect the economy?

Most directly, changes in the demand for exports and imports are how the exchange rate impacts the real economy. When the home currency actually depreciates, imports become less competitive domestically and exports become more competitive internationally, driving up demand for locally produced goods.

Var(R) = Var(FR) + Var(DF) + 2(coVar) + CP

Here , Var(FR) = 1.14

Var(DF) = 17.64

coVar  = 2.34

 CP  =  0.04

Var(R) = 1.14 + 17.64 + 2(2.34) + 0.04 = 23.50

Var(R) = 23.50

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sofa regularly sells for $570. the sale price is $498.75. find the percent decrease of the sale price from the regular price. (keep two decimals.

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The percentage decrease of the sale price from the regular price is 12.54%.

What is the price?

The amount of money required to obtain a certain thing is referred to as its price. Price is a measure of value in the sense that the amount people are willing to pay for a commodity signifies its value. The price of a product is the amount of money that customers are willing to pay for it.

Percentage(%) change in price is computed as:

% change in price = Amount of change/Original amount×100 .....(1)

Computation of reduction in the sale price compared to the normal pricing:

According to the given information,

The price of the sofa changed from $570 to $498.75

then, the Amount of change  =$71.25

Apply the given values in (1),

% change in price =  Amount of change/Original amount×100

% change in price = $71.25/$570×100

% change in price = 12.54%

Therefore, the percentage change in price would be 12.54%.

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what is the original issue price of the bonds? on january 1, 2021, splash city issues $470,000 of 9% bonds, due in 20 years, with interest payab

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When a business issues financial bonds in order to raise capital, a bond payable liability account is created.

The corporation will return the bond amount over a long period of time because it is a long-term debt. The first two semi-annual interest payments on June 30 and December 31 of 2021, the bond issue on January 1, 2021, and the bond issuance.

Cash 429,678

Discount Payable 40322 on Bonds

470,000 Bonds Due

Discount on Bonds Due 333.9 Cash 21150 Interest Expense 21483.9

Discount on BP 351 Cash, Interest Expense 21501, and 21150

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FILL IN THE BLANK. In times of economic downturn, the fed will engage in ____ monetary policy by ____ bonds. a. contractionary; buying b. contractionary; selling c. expansionary; selling d. expansionary; buying

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In times of economic downturn, the Fed will engage in expansionary monetary policy by buying bonds. Hence, the correct option is (D).

What is an Expansionary Policy?

Expansionary policy is a form of policy made by the central bank with the aim of encouraging economic growth. This expansionary policy can be in the form of fiscal policy and monetary policy. Broadly speaking, the main objective of an expansionary policy is to increase aggregate demand so that it can correct any shortfalls in private demand. During an economic downturn, the Fed will engage in expansionary monetary policy by buying bonds. However, one of the risks of this policy is the possibility of inflation.

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arthur lost his watch and needed to buy a new one. this time, he decided to purchase a rolex instead of a timex watch because he felt that rolex signaled his status better and was a more prestigious watch. his purchase fulfilled which needs?

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The requirements of the purchase decision process were satisfied by his purchase.

- Four crucial factors come into play when a buyer is thinking about making a purchase: the products, the pricing, the promotion, and the sales channel. Shopping online, using a smartphone app, or at a real store is not the same as shopping offline.

- The decision-making process consumers utilize before, during, and after making a purchase of a good or service is known as the buying decision process. In the presence of numerous choices, it might be considered as a specific type of cost-benefit analysis .

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what would rita's home office deduction be if her business generated $10,900 of gross income instead of $15,900? (answer for both the actual expense method and the simplified method.)

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Rita's home office deduction be if business generated $10,900 of gross income instead of $15,900 would be $8,200.

What is gross income?

The total of all wages, salaries, profits, interest payments, rents, and other sources of income for both families and individuals, before any deductions or taxes, is known as gross income. Net income is determined as gross income less all taxes and other deductions. Net income is the inverse of gross income. A company's gross income is determined before deducting overhead, payroll, taxes, and interest payments. It is the difference between revenue and the cost of producing a good or providing a service. This is different from operating profit. Technically, gross margin should be used when discussing a percentage or ratio while gross profit should be used when discussing a monetary amount. To put it another way, gross profit is expressed in terms of money, whereas gross margin is expressed as a percentage.

Computation of Rita’s home office deduction for the current year if Gross income is $10,900:

Rita’s home office deduction will be limited to =300square feet × $5 application rate= $1,500.

However, she can deduct the expenses relating to interest and taxes = $6,700 as itemized deductions.

Thus, total deductions = $1,500+ $6,700 = $8,200.

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thirty-one days before filing a petition in bankruptcy, frida transfers property and makes payments that favor one creditor over another. these are

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Secured creditors (first senior secured, then junior secured), unsecured (general) creditors, and preferred shareholders would be listed in that order, from highest to lowest. Any residual assets would be subject to the final claim of the bankruptcy Stockholders.

A permanent legislative injunction, the discharge prevents creditors from taking any action, including bringing a lawsuit, intended to recoup a discharged debt. It is possible for a person to be charged with disobeying a court order. Insolvency Estate. At the time of the bankruptcy filing, the debtor's legal or equitable rights in all types of property, including those that are held or owned by third parties and in which the debtor has an interest, were included. bankruptcy discharge, claim. The debtor receives this as a result of bankruptcy. Their record is cleared.

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g given a stock index with a current value of $1300 a dividend yield of 3.85% and a risk free rate of 4% what should gbe the value of a 1 year futures

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This dividend growth rate formula may be written as follows in mathematics: dividend growth rate=(Dn/D0)1/n-1.

You don't need any specialized math skills or financial knowledge to be able to compute dividend yield for any dividend stocks you hold because the procedure is rather straightforward. To get the dividend yield, just divide the yearly dividend by the stock's current price. The simplest formula is Growth = ROE (1 - payout ratio). For instance, if a firm pays out 40% of its profits in dividends and has a 15% ROE, its growth will be calculated as 15% * (1-. 4) = 9%.

A financial measure called the dividend yield lets you know how much of a company's share price is paid out in dividends each year.

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A company that offers $1,000 for the best idea an employee submits each quarter is running an____________
A. internal innovation contest.
B. new-venture team.
C. an idea incubator
D. a skunkworks

Answers

A company that offers $1,000 for the best idea an employee submits each quarter is running an internal innovation contest.

A worker or manager who works for a company, group or community is called an employee. The staff of the organization includes these people. There are different types of employees, but in general, anyone hired by an employer to perform a specific task in exchange for remuneration is considered an employee.

The law often requires employers to pay taxes, ensure a safe workplace, and follow minimum wage rules in various countries. In addition, employers are required to provide benefits to their salaried employees, such as health insurance. As a result, some employers prefer to work with independent contractors rather than traditional workers.

Hence the correct option is A

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a bond with a par value of $1,000 and a semiannual coupon has a yield to maturity of 6.60% and a current price of $1,035. if the bond has 8 years to maturity, what is its current yield?

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A bond with a par value of $1,000 and a semiannual coupon has a yield to maturity of 6.60% and a current price of $1,035. If the bond has 8 years to maturity, 6.93%  is its current yield.

In finance, a bond is a type of security under which the issuer (borrower) owes a debt to the holder (the creditor) and is obliged – depending on the terms – to repay the principal (i.e. the borrowed amount) of the bond at maturity. date and also the interest (so-called coupon) for a certain period of time. Interest is usually payable at fixed intervals: semi-annually, annually and less frequently at other times. A bond is therefore a form of loan or IOU. Bonds provide the borrower with external means to finance long-term investments or, in the case of government bonds, to finance current expenditures.

Both bonds and stocks are securities, but the main difference between them is that shareholders (equity) have an ownership interest in the company (i.e., they are owners), while bondholders have a creditor interest in the company (i.e., they are creditors).

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assume you want to send a cupon to select customers and the breal-even response ratew is 0.35. how many customers will recieve the offer?

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Determine the interest rate at which it must borrow $10,000,000 for two months in order to break even.

On 66 shares, your annual dividend income would be 66 x $1.88, which comes to $124.08. d. The price-earnings (PE) ratio can be used to calculate earnings per share: given cost

How to figure out the break-even point using units: Subtract the variable cost per unit from the revenue per unit to arrive at the fixed cost ratio.

A break-even point based on sales dollars is calculated as follows: Divide the contribution margin by the fixed costs. By dividing the fixed production costs by the price per unit less the variable production costs, the break-even point is determined in accounting. The level of production at which the break-even point is reached

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when marketers set communication objectives, choose media, and determine costs for each communication type chosen, they are using what imc budget method? multiple choice question.

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When marketers set communication objectives, choose media, and determine costs for each communication type chosen, they are using promotion mix IMC budget method.

Coordinating all of this activity across many communication channels is what integrated marketing communication (IMC) is all about. Observe that persuasion convincing people to believe something, desire something, or act is a key element of this concept. In line with an organization's marketing strategy, effective marketing communication is goal-oriented.

It seeks to communicate a specific message to a selected group of people with the intention of changing attitudes and/or behaviour. Because it uses a variety of communication channels and customer touch points to convey a consistent message in more and more persuasive ways, integrated marketing communication (IMC) makes this marketing activity more effective and efficient.

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if bella and martin successfully cooperate, then bella's profit will be , and martin's profit will be

Answers

C) $1000; $1500 When a business activity's revenue exceeds the costs, taxes, and expenses associated with maintaining the activity, it is considered to be profitable.

What is the equation of benefit?

Using this formula, it is simple to make money: Profit is the sum of all revenues and expenses.

What exactly are profit and example?

The money you have left over after paying for business expenses is called profit. Profit comes in three main forms: operating profit, net profit, and gross profit. The largest is gross profit. It shows how much money was left over after the goods and services were paid for.

$1000; $1500

When they work together, they will charge more because they will make more money. They will each receive 5,000 if they cooperate.

They will reduce the price if they refuse to cooperate. Martin will get $3500, while Bella will get $4000.

Therefore, Martin will earn between 5000 and 3500 dollars more, while Bella will earn between 5000 and 4,000 dollars more.

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a visual representation of all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during and after a purchase decision is known as a

Answers

1. Acknowledging the issue Understanding the need for a service or product is the first stage in the decision-making process for consumers.

In order to understand consumer behaviour, it is important to understand motivation, perception, attitudes, and beliefs in addition to lifestyle.

The third step of the consumer buying decision process is the evaluation of alternatives. Customers assess all of their product and brand alternatives at this stage based on a scale of characteristics that can provide the advantage they are looking for.

The three styles of decision-making are nominal, which involves little to no searching for alternatives, restricted, which involves some but not much searching for alternatives, and extended, which involves thorough searching for alternatives and post-purchase analysis.

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