The use of advertising and sales promotion by a company plays a central role in the Promotion blend of the marketing mix because it helps the company reach many customers at the same time.
A promotion blend is a collection of various marketing approaches devised by marketers in order to maximize promotional efforts and reach a larger audience. The marketer's job is to find the best promotion blend for a specific brand.
Creating a promotion mix necessitates marketing knowledge and experience. Marketers must conduct numerous studies and collect a large amount of data about a specific company in order to create an effective promotion blend.
For example, you must identify your target audience, determine your promotional budget, and determine the most effective marketing channels for your audience.
A promotion blend is a broader approach to one of the five components of the marketing mix: promotion. Other considerations include people, product, location, and price.
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allen and ray are childhood friends. at their workplace, ray is allen's boss. during one of their conversations, allen brings up the fact that according to the company's policy regarding promotions, he is eligible to be promoted. allen tells ray that not only has he been with the company for 10 years, but he has also made significant contributions to the company. ray, however, seems reluctant and gives allen a number of reasons as to why promoting him right now would not be a good move. he tells allen that he will think about the promotion next year. after their conversation, allen feels that ray did not show professionalism and did not take the matter seriously. which of the following dimensions of context has most likely affected this interaction?
After their conversation, Allen feels that ray did not show professionalism and did not take the matter seriously the dimensions of the social context have most likely affected this interaction.
It means finding ways to communicate effectively and appropriately and to be productive at all times. Employers want their new hires to be responsible, ethical, team-oriented and have good communication, interpersonal and problem-solving skills. Summing up these skills gives you professionalism.
Professionalism means being trusted, setting your own high standards and showing that you care about every aspect of your work. It's about being diligent, organized, and taking responsibility for your thoughts, words, and actions.
Professionalism is the ability or behavior of a normal person to behave in a more formal or businesslike manner. An example of professionalism is a lawyer who exhibits normal skills as a lawyer.
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question content areawhich of the following budgets provides budgeted costs for actual level of activity? a.incremental budget b.flexible budget c.cash budget d.efficiency budget
B) A flexible budget provides budgeted costs for actual level of activity.
A flexible budget is a summary of income and expenses at various activity levels. So, rather than focusing on a single activity level (which is known as a 'fixed' budget - you should recall this from prior research), many activity levels are examined.
Flexible budgeting can be used to more readily adjust a budget that has not yet been finalized in terms of revenue or other activity numbers. Managers offer their permission for all fixed expenditures, as well as variable expenses as a percentage of sales or other activity measurements, under this strategy.
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explanation of how economic hardship affects families; centers on negative effects of financial difficulties
The psychological effects and reactions to financial challenges include pressures like unmet material requirements, the need to reduce necessary expenses, the inability to pay bills, and the difficulty to make ends meet.
Family economics studies how families balance time and financial demands, and how their decisions affect topics like fertility, employment, migration, raising children, how government grants are used, and the health and welfare of future generations. Economic hardship can have many core reasons, such as chronic disease, physical or mental disability, or having to care for sick family members. Others may experience economic hardship as a result of inadequate money management abilities. Families are vulnerable to the destructive effects of economic hardship and financial turmoil. Many families lose their houses, automobiles, retirement accounts, valuables, money, health insurance, and other things during hard economic times. Families frequently struggle to satisfy their bare necessities.
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What element of a project plan describes the method of delivery that is covered by documents such as the technical specification and test plans?.
The strategic element of a project plan describes the method of delivery that is covered by documents such as the technical specification and test plans.
The delivery plan of project deliverables. The delivery plan of project deliverables is a strategic element for every Project Manager. The goal of every project is in fact, to produce a result that serves a specific purpose.
The strategic element of an integrated set of choices. These related to five elements managers must consider when making decisions like arenas, differentiators, vehicles, staging and pacing and economic logic.
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Suppose that markus braun was trying to decide where he should open businesses next. He wants to make a rational decision. What should be his first step in making that decision?.
Markus Braun's first step in making rational decision is to define the problem.
What is rational decision making?Instead of relying on subjectivity and intuition to help solve a problem or accomplish a goal, rational decision-making uses objective data, logic, and analysis. It is a methodical approach that aids in problem identification, selection of a course of action from a variety of options, and discovery of the solution. Making rational decisions is a critical skill, particularly in the field of digital marketing. Given that people are by nature emotional, our prejudices and beliefs may skew the way we perceive the world. Data, fortunately, helps us see things more clearly. Data enables us to stop relying on our assumptions about what our audience likes about us by revealing how they actually interact with our brand.
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duke inc. issues a zero-coupon bond that will expire in 23 years, with a face value of $1000 and a yield to maturity of 13.2 percent. what should be its price right now? (retain two decimal places, such as 39.98. do not include the dollar sign.)
The price of the bond right now is $57.74
The entire return anticipated on a bond if it is kept to maturity is known as yield to maturity (YTM). Although it is expressed as an annual rate, yield to maturity is regarded as a long-term bond yield. It is, therefore, the internal rate of return (IRR) of a bond investment if the investor holds the bond until maturity, with all scheduled payments made and reinvested at the same rate.
Years to maturity = 23
Yield to maturity = 13.2%
Face value = $1000
Price of the bond right now:
M/(1+r)^n
where M is the value at maturity or face value
r = rate of interest
n = number of years till maturity
Substituting the values we get:
= 1000/(1+0.132)^23
= 1000/17.3168
$57.74
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the term for including a gain or loss in taxable income is:
The term for including a gain or loss in taxable income is recognition.
Capital gains are generally covered in taxable profits, but in most instances, are taxed at a decrease rate.
A capital benefit is found whilst a capital asset is sold or exchanged at a rate higher than its basis.
The basis is an asset's buy rate, plus commissions and the price of enhancements less depreciation.
Taxable income is often referred to as adjusted gross income or adjusted profits minus deductions or exemptions.
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the accumulation of borrowing by all federal government agencies is referred to as the part 2 a. gross private debt. b. net public debt. c. net private debt. d. gross public debt.
All federal government agencies' borrowing is included in the gross public debt. ( Option D )
- More about gross public debt :
- The whole of the federal government's debts, including what it owes to itself, is known as the gross federal debt. The total of intragovernmental debt and debt held by the public is the gross federal debt.
- Net debt is the balance sheet value of the gross debt of a corporation less any cash and cash-like assets. On the other hand, a company's gross debt is only the sum of the book value of its debt commitments.
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select the components or inputs associated with the production function where gross domestic product (gdp) is the output. production function inputs include capital deepening. human capital. labor. aggregate demand. aggregate supply.
Production function input includes human capital, which means option B is the right answer.
The four main factors of production are divided into four categories which are namely land (space on ground on which raw material can be produced), labor (workforce), capital (money or investment) and entrepreneurship (human resource who works to effectively use the other factors). These factors are the main inputs to any production process. Gross domestic product refers to the value of final goods (machinery, automobiles, textiles etc.) and services (telecommunication, healthcare, education, transportation etc.) produced in a country in a given financial year. Rising GDP is the signal of a country's progress economically. Fixed inputs are crucial in determining the firm's maximum output capacity.
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supervisors should keep daily records of the number of calls made, number of not-at-homes, number of refusals, number of completed interviews for each interviewer, and the total for all interviewers under their control. these daily records are a part of
The daily records in which supervisors keep daily records of the number of calls made, number of not-at-homes, number of refusals, number of completed interviews for each interviewer, and the total for all interviewers under their control are a part of sampling control.
In the field of business, one aspect of sampling control includes keeping a track of the interviewers. Under this control, the supervisors keep track of whether the interviewers are following the sampling plan or not. It is also ensured that the people taking interviews are effectively managing the number of people to be interviewed.
Under the sampling control, all the track records related to the interview conduction are made and managed. By managing interviews through sampling control, a company can easily filter out the best candidates for the job.
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the objective of the audit of gaap-based financial statements is to group of answer choices make suggestions as to the form or content of the financial statements or to draft them in whole or in part. express an opinion on the fairness with which the statements present financial position, results of operations, and cash flows in accordance with generally accepted accounting principles. ensure adoption of sound accounting policies and the establishment and maintenance of internal control. express an opinion on the accuracy with which the statements present financial position, results of operations, and cash flows in accordance with generally accepted accounting principles.
The application of financial accounting is governed by generally accepted accounting principles (GAAP). The purpose of GAAP is to guarantee the accuracy, consistency, comparability, and relevance of the information produced by financial accounting.
What is the primary objective of GAAP?The goal of GAAP is to guarantee that financial reporting is clear and consistent across all organizations.The auditor's goals are to determine with a reasonable degree of certainty whether the financial statements as a whole do not contain any serious misstatements, whether from fraud or error, and to publish an auditor's report that provides the auditor's opinion.The phrase "GAAP" refers to a collection of accounting principles, guidelines, and practices that are employed in the preparation and standardization of financial statements that are released by businesses. By creating consistency and openness, these guidelines seek to aid creditors and investors in better comparing businesses.The application of financial accounting is governed by generally accepted accounting principles (GAAP). The purpose of GAAP is to guarantee the accuracy, consistency, comparability, and relevance of the information produced by financial accounting.To learn more about GAAP refer to:
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according to arra a covered entity must have prior authorization for marketing purposes with the exception of:
Except for recipient health care provider's treatment activities, arra states that a covered entity needs prior approval for marketing purposes.
A written authorization must be obtained according to the HIPAA Privacy Rule before any uses or disclosures of protected health information are made for marketing purposes, with the exception of two situations: when the communication takes place during a face-to-face meeting between the covered entity and the individual; or.
Any use or disclosure of protected health information by a covered entity that is not for treatment, payment, or health care operations, or as otherwise permitted or required by the Privacy Rule, requires the individual's express consent.
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cookie cutter, a firm that manufactures high-end mixers, donates $10 per mixer sold to a local food bank. this is a form of
Manufactures $10 per mixer sold to a local food bank this is a form of corporate social responsibility.
What is food bank?A food bank is a non-profit charitable organization that distributes food to those who struggle to buy enough to avoid hunger, usually through intermediaries such as food pantries and soup kitchens. Some food banks distribute food directly to their food banks.
Ruokapankki is a non-profit organization that collects and distributes food to hunger relief organizations. Food banks serve as food storage and distribution warehouses for smaller frontline offices and usually do not directly feed people who themselves struggle with hunger.
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as a result of a slowdown in operations mercantile stores is offering to employees who have been terminated a serverance package of 200000 cash another 200000 to be paid in one year and an annuity of 40000 to be paid each year for 20 years
The cash paid today has the same present value $200,000. The Present Value of $200,000 is $182,000 and the present value of $40,000 is $269,099.100.
Present value may be defined as a number of value today is worth more than that same number in the future. Present value also says money send in the future is not worth as much as an similar amount received today.
The cash paid today has the same present value $200,000.
To determine the Present value of $200,000 face value
Here the calculate:
PV = FV x 1/(1+r)ⁿ
PV = $200,000 x 1/(1+0.10)¹
PV = $200,000 x 1/1.10
PV = $200,000 x 0.91
PV = $182,000
To determine the Present value of $40,000 annuity
PV = FV x 1/(1+r)ⁿ
PV = $40,000 x 1/(1 + 0.10)²⁰
PV = $40,000 x 6.73
PV = $269,099.100
That question is not complete and there is a missing part. The complete question has attached.
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based on predicted production of 15,000 units, a company anticipates $210,000 of fixed costs and $176,250 of variable costs. the flexible budget amounts of fixed and variable costs for 13,000 units are (do not round intermediate calculations):
Fixed costs remain at $210,000Variable costs = ($176,250 / 15,000) x 13,000 units = $152,750
What is a fixed cost?Fixed costs, commonly referred to as indirect costs or overhead costs in accounting and economics, are costs incurred by a corporation that are independent of the volume of goods or services it produces.
Like monthly rent or interest payments, they repeatedly take place. These costs are frequently capital costs as well.
Rent and leasing fees, salaries, energy prices, insurance premiums, and loan repayments are a few examples of fixed costs.
Some taxes, such as those associated with business licensing, are also fixed expenses. You should be cautious when introducing fixed costs to your small business since you must pay them regardless of how much you sell.
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According to , a manager who works with employees to develop performance expectations that are specific, measurable, attainable, relevant, and time bound will see performance improve.
According to the "goal-setting theory," performance will increase if a manager collaborates with staff to create performance requirements that are precise, measurable, achievable, relevant, and time-bound.
Define the term goal-setting theory?Goal-setting theory holds that setting clear goals is less successful than goals that are explicit and measurable.
In accordance with goal-setting theory, productivity can be increased by defining explicit, quantifiable goals. You may boost employee engagement while also enhancing employee performance in the workplace by implementing the goal-setting principle.Locke emphasized the need for clear goals as well as the notion that employees perform best when given difficult tasks. As a result of putting in the effort and advance their skills to complete these increasingly challenging targets, employees experience good feedback and a sense of overall accomplishment.Improvements in employee satisfaction, productivity, and engagement at work may follow from this.Thus, according to the "goal-setting theory," performance will increase if a manager collaborates with staff to create performance requirements that are precise, measurable, achievable, relevant, and time-bound.
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ell or process further assume beneteau manufactures sailboat hulls at a cost of $7,500 per unit. the hulls are sold to boat yards for $9,000. the company is evaluating the desirability of adding masts, sails, and rigging to the hulls prior to sale at an additional cost of $2,500. the completed sailboats could then be sold for $10,500 each. determine whether the company should sell sailboat hulls or process them further into complete sailboats. assume sales volume will not be affected. calculate the net advantage (disadvantage) of processing the boat hulls into sail boats. use a negative sign with your answer, if appropriate. $answer
The net advantage (disadvantage) of processing the boat hulls into sailboats is -$1,000
Revenue from the sale of completed sailboats = $10,500
Revenue from the sale of sailboat hulls = $9,000
Incremental revenue = $1,500
Additional costs = $2,500
Hence, Net advantage (disadvantage) = -$1,000
Incremental Revenue is the benefit a business gains from an expansion in deals. It tends to be utilized to decide the extra income created by a specific item, venture, or direct deal from a showcasing effort when the amount of sales has developed. Net Advantage is a far-reaching, proficient wellspring of restrictive examination on businesses, alongside an examination of the significant organizations in a given industry. For non-business understudies, the help incorporates the Financial Education segment with devices for figuring out individual accounting.
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after the manager told miles he was doing a great job, miles used what his manager told him about his work performance to do an even better job. this demonstrates how a performance management system has a(n) purpose.
After the manager told Miles he was doing a great job, Miles used what his manager told him about his work performance to do an even better job. This demonstrates how a performance management system has a developmental purpose.
The process of ensuring that a set of actions and outputs achieves the objectives of an organization effectively and efficiently is known as performance management. Performance management can be used to evaluate an employee, a department, a whole business, or the systems in place to handle certain tasks.
There are three types of organizational performance management that are frequently used:
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if a firm reduces its leverage... group of answer choices ... its cost of equity will go down. ... its cost of equity will not change. ... its wacc will go down. ... its cost of debt will go up. ... its cost of capital will go down.
Reducing leverage entails the company's capital structure's debt component being reduced. By doing so, the loan will be paid off and WACC will rise. It has no effect on equity cost. The solution to the posed question is E. Its equity cost won't alter.
The weighted average cost of capital (WACC) demonstrates to a business how costly it is to fund new initiatives or other expenses by obtaining funding from outside sources. Stocks and bonds comprise the two main divisions of these sources.
Given that the overall cost of capital is unrelated to the level of leverage, any change in leverage will not affect the firm's overall value or the market price of its shares.
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what should happen in the final steps of the performance management process? (select all that apply)
In the final steps of Performance management
Identify ways employees can make the most of their current strengths and address weaknesses.Provide consequences for achieving or failing to achieve performance outcomes.What do you mean by Performance management?
Performance management can be defined as an continuous process of communicating about job responsibilities, priorities, performance that helps in improving an individual performances. The good performance management can be counted as Planning, coaching, reviewing and rewarding.
Various types includes
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a classification of costs that determines whether a cost is expensed to the income statement or capitalized to inventory is:
A classification of costs that determines whether a cost is expensed to the income statement or capitalized to inventory is Period vs product
What is product and period cost with example?Product costs are those expenses directly associated with creating a good or service that will be sold. All additional indirect costs incurred during production are referred to as period costs.Common examples of period costs include overhead and sales and marketing expenditures.Direct materials, direct labor, and allocated plant overhead are a few examples of product expenses. General and administrative expenditures, including as rent, office depreciation, office supplies, and utilities, are examples of period costs.Sales include the cost of shipping and delivery. Although some could claim that sales costs are directly tied to production, the sales department can only function once production is complete and a product is offered for sale, making sales a secondary cost to production.To learn more about Product costs refer to:
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if clooney corporation has physical inventory of $52,770 and reports inventory shrinkage of $1,600, what is the company's account balance of merchandise inventory? a.$52,770 b.$54,370 c.$51,170 d.cannot be determined from the information given
Clooney corporation has physical inventory of $52,770 and reports inventory shrinkage of $1,600, then the company’s account balance of merchandise inventory is option (C) i.e. $51,170.
On occasion, the accounting records' physical inventory account does not agree with the inventory account. Any disparities should be investigated by the organization's management to identify their root cause. The term "inventory" includes both the raw materials utilized in production and the final goods that are put up for sale. Inventory is one of a company's account most significant assets because it is a key source of income generation and, as a result, a source of profits for the company's shareholders. Finished goods, works-in-progress, and raw materials are the three different types of inventory. It appears as a current asset on the balance sheet of a business. Some key features are - On a company's balance sheet, inventory is categorized as a current asset and comprises of both the raw materials needed to produce products and the items that are currently on the market. The three different types of inventory are goods in process, finished goods, and raw materials. The three methods used to evaluate inventory are the first-in, first-out method, the last-in, first-out approach, and the weighted average method. By creating or acquiring things only as needed, inventory management enables businesses to lower inventory expenses.
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question 35 job performance is higher among employees who work for supervisors with low levels of task-oriented leadership and high levels of people-oriented leadership. true false
Job performance is higher among employees who work for supervisors with low levels of task-oriented leadership and high levels of people-oriented leadership is a false statement.
What does a task-oriented leadership style entail?Structure, planning, and timetables are highly valued by a task-oriented leader in order to accomplish goals. Planning in steps and reward/punishment schemes are two examples of the task-oriented leadership style. continually defining structure and objectives. placing emphasis on achieving particular results.
Who practices task-oriented leadership?This type of management creates a structured workplace with distinct priorities and schedules. If you frequently need to finish a lot of goals on time, you might want to use task-oriented leadership.
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Which of the following accurately matches the stages of the hierarchy of effects model to the intended outcomes of marketing communications?
a. Liking and purchase = do
b. Awareness and knowledge = think
c. Conviction and purchase = feel
d. Knowledge and satisfaction = believe
e. All of the answers are correct.
Awareness and knowledge = think matches the stages of the hierarchy of effects model to the intended outcomes of marketing communications.
The messages and media that marketers use to communicate with their target markets are referred to as marketing communications, or marcom. Traditional advertising, direct marketing, social marketing, presentations, and sponsorships are a few examples of marketing communications.
Building connections with new and current clients through social media networks is the responsibility of marketing communications specialists. They oversee occasions like trade exhibits or conferences when they can speak with people directly. They must keep up these connections to guarantee the long-term success of a business.
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earley corporation issued perpetual preferred stock with an 11% annual dividend. the stock currently yields 10%, and its par value is $100. round your answers to the nearest cent. what is the stock's value? $ suppose interest rates rise and pull the preferred stock's yield up to 14%. what is its new market value?
The new market money after the rise and pull of the interest rates and preferred stock's yield up to 14% is $88.89.
What are interest rates?Interest rate is the amount of interest per period associated with an amount lent, deposited, or borrowed. The total interest on the amount lent or borrowed depends on the principal amount, the interest rate, the frequency of compounding, and the length of the term of the loan, deposit or borrowing.The annual interest rate is the interest rate for one year. Other rates apply for other periods.Month or day, but usually calculated in years.Interest rates have been characterized as a "preference indicator".The borrower sooner or later wants or needs the money and is willing to pay a fee (interest) for that privilege.To learn more about interest rates from the given link :
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When considering the interest and influence of stakeholders impacting the success of a project, what are the common attributes of the group of stakeholder that are the basis for an effective coalition of support for the project?.
Stakeholders are those who are curious about how your project turns out. They frequently consist of members of the project team, managers, executives, sponsors, clients, and users.
What is the impact of stakeholders in project success?Key stakeholders might provide requirements or limits based on data from their sector to determine project restrictions and dangers. Stakeholder engagement and participation will assist you in identifying and minimizing project risks.
Therefore, Stakeholders are those who are curious about how your project turns out. Members of the project team, managers, executives, sponsors, clients, and users are frequently among them.
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When Ms. Kadri was working on her roadmap for the company, she was engaged in which of the following management functions?
a. Leading
b. Planning
While working on the roadmap for the company, Ms. Kadri was engaged in the planning function of management. Therefore, option B 'planning' is the correct answer.
Building a roadmap for the company is a function of the planning phase of project management. In the planning phase, individuals work as a team to create the technical design, resource plan, communications plan, budget, , task list, and initial schedule for the project as well as establish the roles and responsibilities of the project team and its stakeholders.
In contrast, the leading phase involves the tasks of directing employees to work toward the goal and ensuring that work is being done as planned.
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A? B? C? Or D? Please answer
Answer: C the client is always right in the end you want to benefit and help the person out and been seen as helpful not pushy
which of the following markets is an example of a perfectly competitive market? apple computers shares of mcdonald's stock dining chairs fast-food hamburgers
Shares of mcdonald's stock shares of mcdonald's stock is an example of a perfectly competitive market .
What is perfect market in simple words?
A perfect market is one that is designed to be free of any irregularities that may otherwise prevent the best pricing from being realized. These are some instances of this ideal market structure: a plenty of buyers. There are several sellers. Products are uniform.What is meant by perfectly competitive market?
A market that is perfectly competitive market is one in which all businesses offer the same product, and where there are no obstacles to entrance or exit, making it simple for enterprises to enter or exit the market.
What Is a Perfect Competition Example?
Think of a farmers market where all of the vendors offer the same brand of jam. Since they all utilize the same recipe and produce similar goods, there is not much difference between their products.Learn more about perfectly competitive market
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which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?
A) sales promotion
B) direct and digital marketing
C) horizontal diversification
D) public relations
E) advertising
Sales promotion is most likely to include the use of displays, discounts, coupons, and demonstrations. So, the correct answer is A.
What is Sales Promotion?
A group of marketing techniques known as sales promotion are used to boost demand for specific products and raise brand awareness. It generates new leads, imparts a sense of urgency, and keeps clients interested because it has a limited time limit. The foundation of the promotion mix is sales promotion. Discovering the sales strategies that appeal to your target market can help you create relationships with people that last. In addition, you ought to offer customers value that is pertinent to your area of specialisation. Since it fosters information exchange within social networks linked to your business, sales promotion can improve the perception of your goods. If you sell training football shoes, football enthusiasts will spread the word.To know more about Sales Promotion visit:
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