Mangels should report the liabilities at the carrying value and disclose the fair value of the liabilities in a note to the financial statements.
Financial statements are written records that outline a company's operations as well as its financial performance. Government organizations, accounting firms, and other entities frequently audit financial statements to ensure their accuracy and for reasons related to taxes, financing, or investing. The debts owed by a company to outside creditors are known as its liabilities. Accounts payable may include bank debt and notes payable. To expand more quickly, companies take on debt. A business is stable when its assets and liabilities are in balance. Current, non-current, and contingent liabilities can all be divided into these three groups. According to financial accounting, a liability is defined as the economic benefits that an entity must give up in the future to other entities as a result of previous transactions or other past events.
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a time-series trend equation is 25.3 2.1x. what is your forecast for period 7? group of answer choices
A time-series trend equation is 25.3 2.1x. forecast for period 7 is 40.0.
FitzRoy was motivated to create charts that would allow forecasts to be made by a storm that destroyed the Royal Charter in October 1859. He called this "forecasting the weather," and therefore created the word "weather forecast."
In order to estimate the company's future financial performance, small business owners use forecasting, which is the process of examining historical and current data as well as market trends.
a generalized propensity or inclination: trend. educational tendencies at the moment: a widespread swing. the preference for suburban living.
a widespread improvement or alteration in a circumstance or in the conduct of individuals: According to surveys, renting is becoming more popular than owning a property.
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If product demand is relatively elastic, what will be the effect on the total revenue if the price is increased?.
If demand is relatively elastic, an increase in price will decrease the total revenue.
Price elasticity of demand is the change in quantity demanded due to a change in price.
If demand is elastic, a small percentage change in price will result in a larger percentage change in the amount demanded. Therefore, if the price were to rise by, say, 2%, your change in the amount demanded would be even greater, perhaps by 3%. Furthermore, as price and quantity demanded to go in opposite directions, your sales will decline more than the price increase. Consequently, your total revenue will decline. In other words, there will be a decline in sales and profit.
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27. a private behavioral services firm has posted a job opening for an rbt. the posting mentions integrity as a desired qualification a number of times. an rbt applying for the job could best demonstrate integrity in the application process by
A private behavioral services firm has posted a job opening for an RBT. An RBT applying for the job could best demonstrate integrity in the application process by Being honest about their educational background and work experience.
Integrity is best manifested by being truthful and advancing honesty in the remainder of something. A potential executive can yes (and endure) check citations, and accompanying chance those remarks have integrity and can present a truthful appraisal of the potential agent.
A Registered Behavior Technician (RBT) is everything in dispassionate backgrounds under the project of Board Certified Behavior Analysts (BCBA) to supply treatment plans for sufferers like autistic minors. As a practice machinist, you'll work under a BCBA to build ultimate stunning changes for an individual patient.
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melora has a sick child at home. her employer allows her to for a week, so she can work from home, set her own hours, and complete most of her work while caring for her child. question 1 options: a) outwork b) telecommute c) teleconference d) work-sharing
She has child at home. her employer allows her to telecommute for a week, so she can work from home, set her own hours, and complete most of her work
Hence, option B is correct.
What do you mean by Telecommute?
Telecommuting is an opportunity as well as the ability of an employee to complete work assignments from outside the workplace by using telecommunications tools such as email, phone, and apps. It requires in person office Attendance sometimes
It provides
The flexibilitybalanced work-home life improve employee morale. Reduced operational costs Reduced expenses for employees.Easier to focus.Hence , She has child at home. her employer allows her to telecommute for a week, so she can work from home, set her own hours, and complete most of her work
Hence, option B is correct.
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the most important factor in preventing cash larceny from deposits is hiring honest people. true false
While skimming involves stealing cash that hasn't yet been entered into the accounting system, cash larceny involves stealing cash that has already been recorded on the books of the victim organization.
The Given statement is True.
What is Cash Larceny?The act of taking money that has already been recorded in the books of accounts for a certain time period is referred to as cash larceny. Without the employer's knowledge or consent, an employee committed this fraud. Theft frequently happens at the cash register, the cash collection point, or while deposits are being transported. This type of theft can be found, though, if the business keeps precise cash records and can be located during cash reconciliations.Because employees typically steal small sums of money that may not have a significant impact on overall revenues, most businesses tend to overlook theft. However, if the practice is allowed to continue, the little sums could add up to big sums that would put the business in serious financial trouble.To Learn more About cash larceny refer to:
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on november 1, alice co. accepted a 90-day, 6%, $2,000 note due january 30. on december 31, the appropriate adjusting entry was made. on january 30 of the next year, the note was honored and paid in full. the entry to record receipt of payment on january 30 would include a credit to: (check all that apply.)
Interest receivable refers to the hobby that has been earned with the aid of using investments, loans, or past due invoices however has now no longer certainly been paid yet.
The required details for Interest receivable in given paragraph
- Interest Receivable for $20.
- Notes Receivable for $2,000.
- Interest Revenue for $10
Alice Co Adjusting access
The access to document receipt of fee on January 30 might consist of a credit score to:
-Interest Receivable for $20.
- Notes Receivable for $2,000.
- Interest Revenue for $10.
Interest earnings is commonly taxable earnings and is provided withinside the earnings assertion for the easy motive that it's miles an earnings account. The hobby acquired with the aid of using the enterprise entity that relates to the following or different length is called hobby acquired in advance. It is the duty of the enterprise due to the fact the issuer can declare this quantity anytime.
This account is taken into consideration an synthetic person. Hence, it's miles a private account.
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a manager purchased better quality materials for a slightly higher cost than anticipated. however, as a result, there was less spoilage than normal. what is the effect on the price and quantity variances respectively?
A manager purchased better quality materials for a slightly higher cost than anticipated. however, as a result, there was less spoilage than normal. The effects on the price are unfavorable and on quantity are favorable.
Quality is the scope at which point an object or system (for instance, process, crop, or service) answers a particularized set of attributes or necessities. Good quality administration can embellish your organization's brand and reputation, assure it against risks, increase allure effectiveness, boost allure profits and weaken waste, and position it to persist increase.
Spoilage is spending or deficit of material that happens during the production process. It can still be used to categorize inadequately broken material that is to say secondhand for refining a production. Spoilage is used to apply most commonly for natural resources whose age is very short.
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Concerning incremental project cash flow, which of these is a cost one would never count as an expense of the project?.
Financing cost (FC), also known as the cost of finances (COF), is the cost, interest, and other charges involved in the borrowing of money to build or purchase assets.
This can range from the cost it takes to finance a mortgage on a house, to finance a car loan through a bank, or to finance a student loan.
Finance a cost: what does it mean?
The interest and other costs incurred by the company when borrowing funds are referred to as financing costs. They are also referred to as "borrowing costs" or "financial costs. "There are two different ways a business can pay for its operations: Financing with equity.
Is cost financing an asset?
In the section of the balance sheet titled "other assets," financing costs are accumulated as an intangible asset.Although most closing costs are related to financing the purchase price, not all of them are.
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a 13 m2 solar array is installed in area that receives an annual average daily solar resource of 4.62 kwh/m2/day. the project is expected to cost a total of $13,021 over the 20 year lifetime of the project. what is the levelized cost of energy (lcoe) for this solar array project
For this solar array project, the Levelized cost of energy (lcoe) is 0.03714 KWL.
The solar array project's Levelized cost of energy (LCOE) relationship
= Total cost of ownership for a solar plant / Total energy output during the course of a solar project
Consequently, it is assumed that the 13m² solar array receives 4.65 kWh/m²/day of daily solar resources.
Therefore, the total daily energy received by the 13m² solar arrays is
4.65 * 13 = 60.45 kWh/day.
It therefore received = 60.45 * 365 = 22064.25 kWh/year for the full year.
The total energy received over the course of a 16-year solar project is equal to 22064.25 kwh/year * 16 years = 353028 kwh.
Additionally, the estimated project cost over these 16 years is 13114.
In light of this, LCOE = Total life-cycle cost of the solar project / Total energy output during the course of a solar project
LCOE = 13114 / 353028 = 0.03714 KWL
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bill's brick company has just filed a new patent for a new machine to speed up brick production. the patent cost the company $40,000 in research and development fees throughout year 1. on july 1st, year 2, the company incurred $9,000 in legal fees and $6,000 in filing fees for the patent. upon filing the patent, bill's machine enjoys a 20 year life protected from patent infringement. using the information provided, record the journal entry for amortization expense related to the patent for year 2 (as of december 31). assume bill's brick company does not use a contra account to record amortization expense.
assume bill's brick company does not use a contra account to record amortization expense Journal entries.
Particulars Debit Credit
Amortization expense 375 375
Patent
Calculation of amortization expense for Year 2( from July 1st till 31st December)
=(9000 +6000)/20×6/12 =$375
Research and development costs are to be expensed, they are not capitalized.
In accounting, amortization is the systematic expense over the expected "useful economic lives" of intangible assets of the acquisition cost less the residual value to reflect their consumption, expiration, obsolescence, or other reduction in value due to usage or time. The process of amortization may also refer to its conclusion, as in "the tower's amortization was anticipated in 1734."
For tangible assets, depreciation is a comparable idea. The methodologies used to allocate depreciation to each accounting period are typically also used to allocate amortization. But certain intangible assets, including goodwill and specific brands, can be thought to have endless useful life and are therefore exempt from amortization.
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after the incident, group of answer choices restore previous monitoring capabilities outsource all monitoring and response processes safeguards can be removed, and business may resume as it had previously controls that had been insufficient before the incident must be replaced, upgraded or fixed
after the incident in cyber, controls that had been insufficient before the incident must be replaced, upgraded or fixed.
A professional team that responds to problems involving computer security is known as a computer emergency response team. Alternative names for these teams include computer security incident response teams and computer emergency readiness teams. Cyber Security Incident Response Team is a more up-to-date abbreviation for CSIRT.
The CSIRT is a neutral organization having the resources and technical expertise needed to respond to computer security issues. The CSIRT is in charge of locating the occurrences, taking control of them, alerting the designated CSIRT responders, and informing management of its findings.
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The correct question is:
After the incident, controls that had been insufficient before the incident must be replaced, upgraded or fixed. Hence, option C is correct.
a.safeguards can be removed and business may resume as it had previously
b.outsource all monitoiring and response processes
c.controls that had been insufficient before the incident must be replaced, upgraded or fixed
d.Restore previous monitoring capabilities
which of the following identifies the process of determining if a prospect is a right fit prior to a consultation?
Pre-qualification identifies the process of determining if a prospect is a right fit prior to a consultation.
Public consultation (British Commonwealth countries and European Union), public comment (United States), or simply consultation, is a regulatory process that seeks input from the public on issues that affect them. Its main goals are to improve efficiency, transparency and public participation in major projects, laws, and policies.
This typically includes notification (disclosing what is being consulted), consultation (two-way information flow and exchange of views), and participation (engaging stakeholders in the formulation of policy or legislation). A commonly used tool for understanding different levels of community engagement in consultation is known as Arnstein's Ladder, although some scholars believe that Arnstein's Ladder is context-specific. and objected that it was not intended as a universal tool. Ineffective consultations are considered beauty consultations run from a commitment or show rather than true participatory decision-making.
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when selecting a settlement option on a variable annuity, the life expectancy table is used to calculate the:
When selecting a settlement option on a variable annuity, the life expectancy table is used to calculate the amount of the first monthly payment.
Whenever a variable annuity is annuitized, the first payout is computed using the AIR as the interest rate, just as it would be if the contract were a fixed annuity. The type of payout option chosen as well as the annuitant's life expectancy as calculated by the standard life expectancy table are also taken into account in the computation.
The performance of the separate account relative to the AIR will then determine the number of subsequent payments.
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jane industries manufactures plastic toys. during october, jane's fabrication department started work on 10,000 models. during the month, the company completed 11,000 models, and transferred them to the distribution department. the company ended the month with 1,500 models in ending inventory. there were 2,500 models in beginning inventory. all direct materials costs are added at the beginning of the production cycle and conversion costs are added uniformly throughout the production process. the fifo method of process costing is being followed. beginning work in process was 25% complete as to conversion costs, while ending work in process was 50% complete as to conversion costs. beginning inventory: direct materials costs $19,200 conversion costs $10,800 manufacturing costs added during the accounting period: direct materials costs $70,000 conversion costs $240,000 what is the cost assigned to ending inventory during october?
The price given by jane industries manufacturers to closing off inventory for plastic toys in October is $11,125.
Define the term Production Process?The process of turning different inputs, such as raw materials, into finished commodities that are sought after by customers in the market is referred to as the manufacturing process. Various steps may be used in the production process to convert raw materials into an output.Work-in-progress in starting (25% completed + 50% completed conversion cost) 2500 × 75%; 1875.Units that are initiated and finished in a single month ( 10,000 - 1500); 8,500.Ending inventory (1,500 × 50%) ; 750Add all 3 inventory;
Equivalent Units = 11,125
Thus, the cost assigned to ending inventory during October is $11,125.
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you make a pizza for $6 and sell it to a customer for $10. the customer would have been willing to pay $15 dollars for the pizza. what is customer's consumer surplus?
Although pizza costs $10, customers are willing to spend $15 for it.
$5 in consumer excess is attained.
The difference between each customer's willingness to pay for pizza and the actual cost of a commodity determines the total consumer surplus. the notion that outcomes are improved by increasing economic surplus Consumer surplus is a term used in economics to describe the difference between what consumers are willing to pay for a commodity or service and its pizza price, The marginal utility theory of economics serves as the foundation for the consumer surplus formula. According to the hypothesis. A surplus is produced when people's willingness to pay for a particular commodity or service varies.
s1 = sell for $10 to customer
s2 = willing to pay for $15
S = s1-s2
S=$10-$15
S =$5
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If product demand is relatively elastic, what will be the effect on the total revenue if the price is increased?.
If product demand is relatively elastic, total revenue will decrease if the price is increased.
If demand is elastic, a price rise will result in a decrease in overall revenue. A drop in demand for a good is caused by a rise in the price of the good. Additionally, that product's revenue starts to decline. Price increases cause total revenue to start shifting the other way, changing the percentage of quantity demand. As a result, when the price of any commodity increases, total income decreases.
If a product's demand is relatively elastic, a rise in price will result in lower total revenue.
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does the national do not call registry adversely affect the way that business is conducted in this country? if so, how
Real companies cannot make sales calls because of the Do Not Call Registry. Telemarketers are advised not to call certain numbers on a list called The Registry.
The FTC is unable and unwilling to block calls. Calls from scammers who ignore the Registry cannot be stopped by the Registry.
What are telemarketing companies?
Telemarketing is defined as the practice of speaking with current or potential clients over the phone.
In conclusion, keep in mind that telemarketing can assist a business firm in promoting or boasting about their goods or services, building a stronger customer database, generating numerous leads and appointments, and more.
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this year bill purchased 1,000 shares of cain common stock for $12 per share. at year-end, the cain shares were worth $32 per share. what amount must bill include in income this year?
Bill paid $12 a share this year to buy 1,000 shares of Cain common stock. The value of the Cain shares at year's end was $32 per share. Up until the stock is sold, there is no realisation.
The realisation principle states that revenues are not recognised until they are actually realised. The moment at which profits are achieved is contingent. For instance, money is generated when goods are delivered to clients rather than when the delivery contract is signed.
One of the cornerstones of contemporary accounting, the realisation principle of accounting, offers a direct response to this query. The accrual system of accounting was also created concurrently by the realisation principle.
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to enhance productivity, which tool may be used to collaborate and communicate with colleagues and customers?
Social media tools might be used to collaborate and communicate with colleagues and customers to enhance productivity.
You can use it for every aspect of your project, including joining your social media team, setting up various channels for sharing data, distributing tasks, and interacting. As well as having audio or video conversations, you may send private or group messages. One of the finest methods to promote your company on social media is through partnerships.
It promotes idea sharing and critical thinking and allows your marketing teams to have a conversation about the sort of content they want to produce and become recognized for. Collaborative thinking is fantastic for creative initiatives. With the use of collaboration technologies, employees may collaborate on a project even when they are not physically present. When they are on business trips, it facilitates good communication and makes project organization simple.
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which of the following statements is true when a country's citizens' overseas production is met by domestic production by foreigners? a.) it is impossible to predict, given different tax rates in different countries. b.) gdp and gnp are fairly equal. c.) gdp is much larger than gnp. d.) gnp is much larger than gdp.
Gdp and gnp are fairly equal.
What is GDP?The total monetary or market worth of all the finished goods and services produced within a nation's boundaries during a certain time period is known as the gross domestic product (GDP).It serves as a thorough assessment of the state of the economy in a particular nation because it is a wide indicator of total domestic production.Even while GDP is frequently estimated on a yearly basis, it can also be calculated quarterly.For instance, the government of the United States produces an annualized GDP estimate for both the calendar year and each fiscal quarter.Each set of data in this report is presented in real terms, which means that it has been adjusted for price changes and is therefore net of inflation.Hence, Gdp and gnp are fairly equal.
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sales volume 100,000 units 96,000 units sales price $ 4 per unit $ 3.90 per unit materials usage 40,000 gallons 42,000 gallons labor price 12.50 per hour 12.45 per hour the sales volume variance was: multiple choice $16,000 unfavorable. $25,000 unfavorable. $16,000 favorable. $25,000 favorable
Sales volume 100,000 units 96,000 units sales price $ 4 per unit $ 3.90 per unit materials usage 40,000 gallons 42,000 gallons labor price 12.50 per hour 12.45 per hour the sales volume variance was $25,000 unfavorable.
What is sales volume variance?
By calculating the gap between actual and budgeted sales volume, professionals can measure the effectiveness of their sales efforts. They might examine their actual and planned sales volumes, average profit, revenue per unit, and contribution per unit to achieve this.
The difference between the actual and anticipated number of units sold, multiplied by the planned price per unit, is the sales volume variation. The equation is: Sales volume variance = (Actual units sold - Budgeted units sold) x Budgeted price per unit.
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Sport management and marketing agencies perform functions for industry stakeholder groups defined as.
Athletes, properties, corporate brands, and media businesses are just a few examples of the industry stakeholder groups that sport management and marketing firms serve.
What is termed as the industry stakeholder?A stakeholder is really a party with an interest in a business who has the potential to influence or be effected by it. A typical corporation's investors, employees, clients, and suppliers make up its main stakeholders.
In contrast to internal stakeholders, external stakeholders are not associated with the business directly. However, an external stakeholder is typically a person or group that is impacted by how the firm operates. The town where a firm is located, for instance, is regarded as an external stakeholder when the company exceeds the permitted limit for carbon emissions because it is impacted by the industrial pollution.On a daily basis, full service agencies manage essential tasks for a variety of customers, including business strategy, sponsorship, solicitation, event planning, contract negotiation, market activation, and research and evaluation.Thus, athletes, properties, corporate brands, and media businesses are just a few examples of the industry stakeholder groups that sport management and marketing firms serve.
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sat market research had $150,000 in revenue and $200,000 in expenses last year. sat market research experienced which of the following last year? multiple choice a profit a competitive disadvantage a loss economic inequity competitive inequity
sat market research had $150,000 in revenue and $200,000 in expenses last year. sat market research experienced Loss of the following last year.
Revenue is the money made from regular business operations and is calculated by multiplying the average sales price by the quantity of units sold. In order to calculate net income, costs must be deducted from the top line (or gross income) figure. On the income statement, revenue is also known as sales. Revenue only includes the proceeds from sales; income and profit also include the costs incurred in generating revenue and reflect net (as opposed to gross) earnings.
Market research, also referred to as "marketing research," is the procedure used to assess the viability of a new service or product by conducting research with prospective customers. Market research enables a business to identify the target market and gather feedback from customers regarding their interest in the good or service as well as opinions.
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the president from which federal reserve bank always has a vote in the federal open market committee?
The only president from which the Federal Reserve Bank always has a vote in the Federal Open Market Committee is from New York.
What do you mean by the Federal Reserve Bank and why does New York vote ?
It was signed by The president Woodrow Wilson
The Federal Open Market Committee consist of twelve members
The seven members of the Board of Governors of the Federal Reserve Systemthe president of the Federal Reserve Bank of New York four of the remaining eleven Reserve Bank presidents, who serve one-year terms on a rotating basis.The primary reason why the New York Federal Reserve Bank always has a vote in the Federal Open Market Committee is because the federal reserve bank is involved in the bond and foreign exchange markets.
Hence, The only president from which the Federal Reserve Bank always has a vote in the Federal Open Market Committee is from New York.
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a company issued 5%, 20-year bonds with a face amount of $80 million. the market yield for bonds of similar risk and maturity is 6%. interest is paid semiannually. at what price did the bonds sell?
The bond will sell at a price equal to $70754091.21.
If a bond is not earning at the market interest rate and the bond is at a lost and the owner of the bond feels that he will incur loss by keeping the bond so he sells the bond. He takes into account all the factors of the bond and determines the current selling price of the bond. According to the question, the face value of the bond is $80000000 and the coupon rate is 5%, the market interest rate is 6% and the maturity period for the bond is equal to 20 years. The selling price of the bond is calculated and attached with the answer. We find that the bond price that is calculated is lower than the par value the bond should be selling at a discount.
The formula for calculating Bond price will be expressed as
Bond Price = C × [1 - (1 + r)⁻ⁿ]/r + [F/(1 + r)ⁿ]
where F = Face/Par value of bond
r = Yield to maturity
C = periodic coupon payment
n = number of periods till maturity
So, Bond Price = 0.05 × [1 - (1 + 0.06)⁻⁶]/r + [$80000000/(1 + 0.06)⁶]
Bond Price = $70754091.21
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which of the following statements is correct regarding fundamental and technical analysis? a) technical analysis is considered to be valid only under the weak form of the efficient market hypothesis. b) fundamental analysis may provide better returns under the weak form of the efficient market hypothesis. c) top-down analysis starts with examining individual companies, and then examining the impact of the overall economy on that particular company. d) an example of technical analysis would be an investor looking at debt-to-equity ratios and price-to-earnings ratios.
Fundamental analysis may provide better returns under weak form of the efficient market hypothesis is correct regarding the fundamental and technical analysis.
What is efficient market hypothesis?According to the efficient-market hypothesis (EMH), which is a theory in financial economics, asset prices accurately reflect all available information. Since market prices should only respond to fresh information, it follows that it is impossible to continually "beat the market" on a risk-adjusted basis. EMH only produces testable predictions when linked with a specific risk model because it is expressed in terms of risk adjustment. As a result, market anomalies—that is, departures from particular risk models—have been the focus of financial economics research at least since the 1990s. Bachelier, Mandelbrot, and Samuelson were the first to propose that financial market returns are difficult to forecast; nonetheless, Eugene Fama is most often identified with this theory because of his important overview of theoretical studies from 1970.
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a car manufacturer wants to learn more about the brand preferences of electric car owners. there are millions of electric car owners in the world. who should the company survey?
A customer is said to have a "brand preference" when they consistently choose one brand over another.
To put it another way, they have learned about the rivals, perhaps even tried a few products from different brands, and decided that this brand is their favorite.
How can preference for a brand be measured?Measures of brand preference fall into at least three categories: Measures of brand choice—a veiled choice of preferred brand from a group of competing brands. Questions for the survey revealed self-reports about preferred brands. Measures based on constant sums include planned purchases from a group of competing brands.
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the effective date for grapevine technologies ipo was one week ago. the company wishes to promote its new products, which are not described in the registration statement, red-herring or prospectus. can it now use a free writing prospectus for this purpose?
Yes, free writing prospectuses may be used by all eligible issuers in the post-effective period.
What is prospectuses?
A prospectus is a formal proposal for a research project written to persuade the reader (a professor, research committee, or subsequently, a project coordinator, funding agency, or someone similar) that the research can be done and will produce valuable findings.What is a prospectus example?
For instance, PNC Financial (PNC) submitted a prospectus to the Securities and Exchange Commission in 2019 asking for a fresh debt issuance. A bond or promissory note with a set yield by maturity is what the senior note being offered to the public is.Learn more about prospectus
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depository institutions primarily engaged in the business of making short-term loans to businesses for inventory financing and other working capital needs are more commonly referred to as
Depository institutions primarily engaged in the business of making short-term loans to businesses for inventory financing and other working capital needs are more commonly referred to as commercial banks.
What are commercial banks?Commercial banks are financial institutions that provide services such as checking and savings accounts, loans, and credit cards to businesses and individuals. These banks are for-profit institutions that are regulated by state and federal governments. Commercial banks use the money deposited by customers to make loans and invest in securities. They also provide other services such as safe deposit boxes and wire transfers.
Commercial banks serve mainly businesses and provide businesses with the required amount of loans both for the short term and long term. Businesses can require loans for various purposes and for that the urgent need for cashflow is provided by commercial banks.
It can be concluded that depository institutions primarily engaged in the business of making short-term loans to businesses for inventory financing and other working capital needs are more commonly referred to as commercial banks.
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In order to promote its new beauty product, a company hires an oscar-winning actress to model for their latest ad. The company is using which appeal?.
The company is using which appeal is ethos appeal.
In order to promote its new beauty product, a company hires an Oscar-winning actress to model for their latest ad. An ethos appeal is an appeal to the receivers’ trust in the sender.
You might for instance appeal to ethos by emphasizing your authority, profession, or experience, or you might present yourself as a person of good moral character and compassion.
The company used ethos appeal. So, that their product must be grab peak in the crowd of many beauty products.
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