in order to ensure that it gets the most out of its social media marketing efforts, a firm needs to create a social media marketing (smm) plan. an effective smm plan should begin with

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Answer 1

It directs your behavior and informs you of your success or failure. Your plan will work better if it is more detailed. Keep it brief.

Make sure your social media profiles are complete and filled up. Although it probably goes without saying, this is an important aspect.

Perform a competitor analysis and create performance benchmarks.

Examine the most important topics of interest and trends in your industry.

Reaching your target audience and communicating the advantages of your product or service are the goals of marketing, which will help you attract, retain, and grow your customer base. Therefore, your marketing objectives must be related to the precise business goals that your organization intends to accomplish.

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Related Questions

unemployment involving a mismatch of the skills of unemployed workers and the skills required for available jobs is called

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Unemployment involving mismatch of skills of unemployed workers and skills required for the available jobs is called structural unemployment.

What is structural unemployment?

A mismatch between the abilities that employees in the economy can supply and the skills that businesses want of workers results in structural unemployment, a type of involuntary unemployment. Technology advances that render many people' job abilities obsolete can cause structural unemployment. Three types of unemployment are distinguished by economists: frictional unemployment, cyclical unemployment, and structural unemployment. Structural unemployment can be difficult to resolve because it calls for either migration or retraining. Cyclical unemployment is brought on by short-term fluctuations in the general labor market, whereas structural unemployment can be brought on by short-term changes in the demand from various industries. For instance, seasonal unemployment frequently impacts workers in resort cities after the tourist season and farmers after harvest.

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a cylinder shaped can needs to be constructed to hold 250 cubic centimeters of soup. the material for the sides of the can costs 0.03 cents per square centimeter. the material for the top and bottom of the can need to be thicker, and costs 0.06 cents per square centimeter. find the dimensions for the can that will minimize production cost (round to 4 digits).

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Let, r be the radius and h be the height of cylinder  If alternate outgrowth of a function is  lower than zero also equating first outgrowth to zero gives condition at which the functions attains  minimum value.

And if alternate outgrowth is lower than zero equating first secondary to zero gives condition for at which  event attains maximum value. Let r be the radius and h be the height of cylinder, If alternate outgrowth of a function is lower than zero also equating first outgrowth to zero gives condition at which the functions attains  minimum value. And if alternate outgrowth is lower than zero equating first secondary to zero gives condition for at which function attains maximum value.

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the loss associated with the fact that at the profit-maximizing quantity consumers value the goods more than it cost to produce them is called

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Lerner Loss. Consumer Value Loss. consumers are willing to pay more for the last unit of output than it cost to produce.

In business, what exactly is a consumer?

The act of consuming an item or service is known as consumption. The terms "consumer" and "customer" are frequently used synonymously. This is just partially true. A client is an individual or business that makes purchases of goods or services. They could eat them or not.

A consumer example is...

Any individual or group who uses a good or service for the last time is referred to be a consumer. Here are some illustrations: a someone who pays a hairstylist to cut and style their hair. corporation that purchases a printer for business purposes.

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a stock sells for $40. the next dividend will be $4 per share. if the rate of return earned on reinvested funds is a constant 15% and the company reinvests a constant 40% of earnings in the firm, what must be the discount rate? note: enter your answer as a whole percent.

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The discount rate r= 16%

The Common Stock Valuation method is also simply referred to as the Value of the Stock Method and it is calculated taking different items such as growth rate of dividend, the dividend itself and number of periods into consideration

First, we identify the formula of rate of return where dividend inceases constantly and at a compound rate

P0 = Div1/ r-g

Where Po is the price of the stock, Div1 is the next year's dividend, r is the rate of return and g is the growth rate of the dividend,

Secondly, we look at the growth rate with there investment of 40% stock and a rate of return on reinvestment of 15% according to the question

Growth rate = r x e, where r is the rate of return and e is the reinvestment earning

Growth rate = 0.15 x 0.40 = 0.6

Finally, we calculate The rate of return or the discount rate using the first formula

P0 = Div1/ r-g

$40 = $4/r-0.06

r = ($4/$40) + 0.06

r= 16% or 0.16

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a brand that has been given exclusive legal protection, such as the mcdonald's golden arches is a: a. dealer brand. b. private brand. c. trademark. d. promotional mark.

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A  brand that has been given exclusive legal protection, such as the mcdonald's golden arches is a: trademark

Hence, Option C is correct

Any word, phrase, symbol, design, or combination of these that distinguishes your products or services is generally considered as a trademark. It helps to make your product unique you apart from your rivals. Both trademarks and service marks are included under the umbrella term "trademark."Protecting your brand's identity. It will prevent rivals from copying your brand and stealing your clients. It provides with you  some protection.

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Naomi, the product line manager for a small family business believes that it is time for the company to begin exporting its product to foreign markets. Her father, the owner, is skeptical. To convince her father, Naomi points out that:a. exporting is easier because international markets are less complex than domestic markets.b. firms that do not export are at a greater risk for economies of scale.c. exporting will allow the company to avoid taxation requirements in the domestic market.d. firms that do not export often lose out on significant opportunities for cost reduction.

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Naomi explains to her father that while exporting encourages economies of scale and lowers manufacturing costs, businesses that don't export frequently miss out on huge cost-cutting opportunities.

The correct answer is option d.

A company must expand output in order to increase sales abroad. Increasing output may lead to lower costs per unit of goods, depending on how effectively a company manages its operations. This enables companies to take advantage of economies of scale, reducing overall expenses and raising net income. Enterprises that export frequently have faster revenue growth, more employment growth, and higher employee wages than businesses that don't export. possesing a competitive edge. America is famous around the world for its cutting-edge goods and services, first-rate customer support, and moral business methods.

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The city of Seattle limits each household to one can of free garbage collection per week. There are fees for any extra garbage collected from the curb. Suppose that a neighborhood group in Seattle organizes a group of families so that those who plan to go over their one-can garbage quota can find households that are under their quota and pay them to put out the extra trash.

This policy will (blank) efficiency.

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This type of quota policy is less efficient because the marginal benefit of having a can of garbage collected varies among households.

A marginal gain is a most quantity a customer is inclined to pay for an additional right or carrier. it's also the extra pleasure or application that a purchaser gets whilst the additional suitable or provider is bought. In economics, utility is the satisfaction or advantage derived by consuming a product. The marginal utility of an excellent or service describes how plenty satisfaction or delight is received via clients as a result of the increase or lower in intake via one unit. There are three styles of marginal software.

In popular, people will retain consuming extra of a very good so long as the marginal software is greater than the marginal cost. In an efficient marketplace, the rate equals the marginal fee. that is why people keep shopping for extra until the marginal software of intake falls to the price of the coolest.

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which transaction is not considered part of operating activities? buying a new machine selling inventory buying inventory paying a supplier g

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Cash paid to a vendor for inventory is a type of transaction that is not considered part of operating activities.

How does inventory work?

Inventory is the term used to describe all the products, materials, goods, and merchandise that a company has on hand and plans to sell to customers for a profit. The only item that will be regarded as inventory is the newspaper if the vendor delivers newspapers to customers using a vehicle. The car will be handled like an asset.

The importance of inventory

Businesses can determine which goods to order when and in what quantities using inventory management. Inventory is tracked as things are bought and sold. In order to guarantee that there is always adequate inventory to satisfy client orders and that a shortage is properly announced, the practice recognizes patterns and adapts to them.

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monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with a identity theft b property infringement. c personal hijacking. d securities fraud.

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Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with identity theft.

Finance is the study and discipline of money, currency and capital assets. Related to, but not synonymous with, economics, the study of the production, distribution, and consumption of money, assets, goods, and services (the discipline of financial economics combines the two). Financial activities take place in financial systems to a different extent, so the field can be roughly divided into personal, corporate and public finance.

In the financial system, assets are bought, sold, or traded as financial instruments such as currencies, loans, bonds, stocks, shares, options, futures, etc. Assets can also be banked, invested, and insured to maximize value and loss minimization. In practice, risks are always present in any financial activities and entities. Within finance, there is a wide range of subfields due to its broad scope. Asset, money, risk, and investment management aims to maximize value and minimize volatility. Financial analysis is an assessment of the viability, stability, and profitability of an action or entity. In some cases, theories in finance can be tested using the scientific method, which is subject to experimental funding.

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what happens to a market in equilibrium when there is an increase in supply? undersupply means that the good will become very expensive. brainly

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Quantity supplied will exceed quantity demanded, so the price will drop. Excess supply means that producers will make less of the good.

Just what is supply?

The total amount of a particular commodity or service that is offered to consumers is known as the supply, and it is a fundamental economic notion. Supply can be defined as the quantity offered at a particular price or, if shown on a graph, the quantity offered over a range of prices.

In an economy, what is supply?

In order to explain how changes in the price of a resource, commodity, or product affect its supply and demand, the law of supply and demand combines two basic economic principles. While demand declines as the price rises, supply grows. In contrast, when the price falls, supply becomes more limited and demand rises.

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Which is the most common use of a checking account?

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Answer:

to store money

Explanation:

red incorporated has acquired blue company and recorded goodwill of 280 million as a result. while the fair value of all of blues identifiable tangible and intangible assets (excluding good will) was 586 million. the amount of impairment loss that red would report for good will at the end is

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The given question is incomplete, as the complete question should be:

In 2020, Red Inc. had acquired Blue Co. and recorded goodwill of $280 million as a result. The net assets (including goodwill) from Red's acquisition of Green Co. had a 2021 year-end book value of $620 million. Red assessed the fair value of the Green reporting unit at this date to be $740 million, while the fair value of all of Green's identifiable tangible and intangible assets (excluding goodwill) was $586 million. The amount of the impairment loss that Red would record for goodwill at the end of 2021 is:

The below answer is given keeping in mind the above question.

An impairment loss is only recognize in case where the Fair value of the assets of the acquired company is less than the book value.  In case, where the fair value of an asset is more than the book value, Then, in that case, no impairment loss is to be recorded.

When the book value of the assets is less than the fair value as is the case here, since, the fair value of $740 million is more than the book value of $620 million, thus, there is no impairment loss recognized so the impairment loss here will be $0.

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Prateek ha 10 employee at hi printing buine. Some employee are in their teen and ome are in their ixtie. Which i the bet example of how Prateek can uccefully addre the need of all employee?

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Prateek has 10 employees in his printing business. Some employees are in their teens and some are in their sixties. Prateek can successfully address the need of all employees by communicating with each member in the way they prefer.

Communication is an effective way to improve the productivity of employees and manage professional relations. Communication must be the dissemination of appropriate information, sharing of intentions and emotions among the employees and employer.

Communication between employers and employees must be acknowledged to provide a sense of cordial relations. It makes the employees feel that their ideas and problems are heard by the employer.

Prateek can communicate with each member in a way they prefer as it will help the employees to create a cordial professional relationship. It will also help in developing communication skills and personal awareness among the employees.

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2.what measures or metrics do companies use to assess success when designing and implementing a marketing strategy?

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These measures include revenue and sales growth, cost per lead, conversion rate,customer lifetime value,marketing ROI,and more.

With advanced tracking mechanisms,marketers can now target their marketing more effectively by accelerating activities,which are proving more valuable.customer acquisition rates are reduced during that campaign.This metric tracks the total number of hits a particular page has gotten.This can be used to measure the success of your customer-facing assets,especially impressions.Impressions give you an idea of the number of times people have seen your ad or content.This is a good metric to gauge whether you're using the right channels and targeting strategies.

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Which of the following is a Benifit of hat

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Answer: Protect your face and head from sunburn.

Protect your eyes from the brightness of the sun, which can cause sun damage as you age.

Help to prevent skin cancers and skin damage.

Protect your head, face and ears from the cold and weather conditions.

Help to regulate your body temperature.

Explanation:

it has been shown that in the absence of taxes and other market imperfections firm value will be unaffected by dividend policy. explain the logic behind this conclusion

Answers

According to Miller and Modigliani's irrelevance argument, a company's equity share price simply depends on its earning power and is unaffected by how earnings are distributed between dividends and retained earnings.

They noted that given the firm's investment strategy, the dividend policy had no impact on the market price of the share under ideal market conditions with rational investors and no tax differentiate between dividend income and capital appreciation.

According to MM Theory, the government's decision to freeze the dividend will have no effect on stock prices (Wealth of Shareholders). The loss of dividend income will be made up for by a gain in share value for the shareholders. 

Since this activity is neither for nor against capital investment, it won't have any real-world effects. However, companies will raise less money from the market because some of the capital they'll need for additional investments will be in the form of retained earnings.

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one assumption of linear programming is that a decision maker cannot use negative values of parameters in the objective function. true false

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It is true that one assumption of linear programming is that a decision maker cannot use negative values of parameters in the objective function.

What is linear programming?

Linear programming is a mathematical modeling technique that maximizes or minimizes a linear function when subjected to various constraints.

This technique has been used to guide quantitative decisions in business planning, industrial engineering, and, to a lesser extent, social and physical sciences.

One linear programming assumption is that a decision maker cannot use negative values for parameters in the objective function.

Thus, the given statement is true.

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If a consumer does not have any collection accounts, does that have a negative impact on their score?

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No, if a customer does not have savings, that does not have a negative impact on their credit score.

When an account is delinquent, the creditor may choose to sell the debt to a collection agency or send the account to an internal collection agency.

The savings will be listed on your credit report as a separate account when an account is sold to a collection agency. Your credit score will suffer greatly if you have a savings account.

Unsecured accounts, such as credit cards and personal loans, may have collections. In contrast, defaulted secured loans such as car loans or mortgages may result in foreclosure and/or repossession, respectively.

The effect of collecting money on your credit score is always less than the time. This is due to the fact that recent credit work is given more weight than earlier credit work. Therefore, your credit score will not be affected at all once a written account is completely removed from your credit report.

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what do you conclude about the importance of controlling for the 1966 location and regional dummies in the log(wage) equation when using nearc4 as an iv for educ?

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I The formula for the equation we estimated in  is where Table lists the additional explanatory factors The IV for educ, nearc4, must be uncorrelated with for the IV to be constant. Could the error term variables like unobserved ability be connected to nearc4?

(ii) An IQ score is provided for a subsample of the men in the data set. Regress on nearc4 to see whether typical IQ scores change by whether the guy grew up close a four-year college.

What do you determine?

Regression 1 on the 1966 regional dummy variables, nearc4, smsa66, and now After the geographic dummy variables have been partially removed, are and related?

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the acme global corporation plans to create new policies designed to better serve a more diverse customer base. what the acme global corporation has in mind is a(n) plan.

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New regulations will be developed by Acme Global Corporation in order to better serve a more varied consumer base. The Acme Global Corporation has a diversity plan in mind.

A diversity strategy outlines the practical steps your company will take to include employees from varied backgrounds. The business is dedicated to fostering an environment that is fair and inclusive and encourages a workforce that more accurately represents the variety of our communities.

Each firm should value diversity as a key component. It allows you access to a wider variety of talent, aids in giving you insights into your consumer base, and helps to increase the business's overall performance, all of which translate into higher earnings.

The overall objective of diversity and inclusion at work is to contribute to the creation of a workplace where individuals from diverse backgrounds or cultures may feel at ease and collaborate successfully.

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if you're building a video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

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Use video ad sequencing the predicted clickthrough rate, landing page experience, and ad relevancy are the three key elements that influence an advertisement's video quality.

The key performance indicators that one should be on the lookout for are the following if the main objective of your video campaign is to influence consideration. Total amount of time people spend watching your movies, or view-through rate. Also encouraging are increases in contemplation, and brand attention.Views, impressions, and unique users—who demonstrate willingness and intent—can also be used to estimate influence considerations. They also show a lift in awareness and recall. Additionally, clicks, calls, purchases, and lift in buy intent can be taken into account.

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which group is the primary source of financial support that benefits all wildlife

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Hunting license fees are a major source of revenue for wildlife management, and they have assisted both game and non-game species in recovering from declining numbers.

Hence, the correct answer is Hunting license fees.

Hunting permits are the main financial assistance that the country employs to finance wildlife conservation initiatives to protect diverse wildlife species. Because hunters receive hunting licences, they effectively serve as the main source of funding for conservation initiatives. It may be argued that this strange behaviour balances out hunters' slaughter of animals.

Hence, hunting license fee is the primary source of financial support that benefits all wildlife.

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when can an investment adviser borrow from a client? a if the client is a broker-dealer b if the client is an accredited investor c if the client is the sister-in-law of the president of the investment advisory firm d under no circumstances

Answers

An investment adviser borrows from a client that if client is sister-in-law of the president of investment advisory firm.

What is an advisory firm?

An investment bank that offers strategic and financial assistance to customers, primarily businesses, investors, and governments, is known as an independent consulting firm. Giving deal-specific guidance on mergers, acquisitions, and financing generally results in income. Unlike most independent firms, Roger Altman formed Evercore Partners in 1996. It offers equities research and underwriting services, as well as a wider range of investment banking services. Greenhill was established in 1996 as well. The distinction between smaller and larger organizations, where he spent the most of his career, led ex-UBS banker Blair Effron to create Centerview Partners in 2006. Following the 2007–2008 financial crisis, there was an increased awareness of conflicts of interest in the area of the bulge bracket Wall Street banks.

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ch 10 kb. the cash receipts budget reflect all of the amounts of revenues earned in the current period. group of answer choices true false

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The cash receipts budget reflect all of the amounts of revenues earned in the current period is False.

What kind of budgets are there?

A government's budget is an overview or plan of the anticipated income (often but not always from taxes) and expenses of that government. There are three different sorts of government budgets: operating or current, capital or investment, and cash or cash flow.

The importance of budgets

Financial stability is facilitated by a budget. A budget makes it simpler to save for significant expenses like a car or home by keeping track of spending and sticking to a plan. It also makes it easier to pay bills on time and to accumulate an emergency fund. Overall, having a budget helps a person's financial situation, both now and in the future.

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which of the following can be a factor or factors that influence business failure risk? a. bad management b. unsuccessful products c. competition d. a and b, but not c e. all of the above can affect business failure risk

Answers

Answer:

e. all of the above can affect business failure risk

Explanation:

All of these are factors that influence business failure risk.

the employee benefits at forward point, a tech firm, includes a breakfast bar, a gym, and an on-site massage therapist. in what way are these benefits most likely to support the company's business goals?

Answers

By assisting employees in coping with tough, high-stress professions, these benefits are most likely to complement the company's strategic objectives.

How do IT firms work?

A technology firm, also referred to as a "tech company," is an electronics-based technological corporation that, for instance, engages in digital electronics, software, and internet-related services like e-commerce.

When a company manufactures or assembles computers, telecommunications equipment, or component parts of such equipment, it is referred to as a "technology firm." A technology firm is one whose offices, manufacturing facilities, distribution facilities, customer support or call center facilities are located within the boundaries of the Metropolitan Government and are anticipated to have an equivalent economic impact to those of Fortune 500 companies.

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a plan that outlines alternative courses of action is called a(n) plan. a. strategic b. contingency c. operational d. tactical e. objective

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A plan that outlines alternative courses of action is called a contingency plan.

What is a good illustration of a contingency plan?

A contingency plan is a strategy for a "what if" situation that might derail your project or organization. To backup all website data in the event that a website is sacked is a straightforward illustration of a contingency plan. If this scenario occurs, restoring the data is simple after regaining access and updating passwords.

What does a contingency plan's main idea entail?

"The goal of any contingency plan is to enable a company to resume regular operations as soon as is practical following an unexpected catastrophe. The contingency plan assigns particular responsibilities in the context of the recovery, protects resources, reduces customer annoyance, and identifies important staff.

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companies often use more than one capital budgeting method to determine which capital investment to make.
true
false

Answers

Companies often use more than one capital budgeting method to determine which capital investment to make. true

The procedure a company uses to assess potential big projects or investments is called capital budgeting. Before a project is accepted or denied, capital budgeting is necessary. Examples of such projects include the construction of a new plant or a significant investment in a third-party enterprise.

Investors estimate the worth of new investment projects using capital budgeting. Payback period (PB), internal rate of return (IRR), and net present value (NPV) are the three methods of project selection that are most frequently used (NPV).

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a high concern for people but minimal concern for performance can best describe the _____ culture. a. caring b. apathetic c. exacting d. stakeholder

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A  high concern for people but minimal concern for performance can best describe the Caring Culture.

In an organization, a caring culture exists when leaders consistently act in ways that support team members, and when team members consistently act in ways that support their fellow team members. As a result, the business can provide excellent client service.Caring includes respecting the individual's self-identity and soul. Pure dedication and commitment to the patient are required. Because it is "rooted in the self-transcending creative nurse," a particular act of kindness may transcend the value.

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firms whose central business is to offer security advice and buy and sell individual stocks and bonds for clients are known as

Answers

Security advice and buy and sell individual stocks and bonds for clients are known as Mutual fund.Because they aim for bigger returns than money market funds, bond funds are riskier.

A mutual fund purchases bonds and equities before offering shares of those securities for sale to the general public. A corporation that pools money from several people and invests it in securities like stocks, bonds, and short-term debt is known as a mutual fund.

All of the mutual fund's holdings are included in the portfolio.Investors buy shares of mutual funds. Money market funds, bond funds, stock funds, and target date funds are the four categories into which the majority of mutual funds fit. Each variety has unique traits, dangers, and benefits.

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Other Questions
When participating in major projects in college marketing classes, effective teams can use a __________ to be sure that each team member does a fair amount of work and that class projects are finished efficiently and on time a collection of music publishers and song writers mixed together to form american popular music. is a meaning of ____ Which of the following numbers is NOT divisible by 2,5 and 10?A.17B.25C.40D.70 Please help I've done it but I want to check my answer!There are several marbles of different colours in a bag in front of you. Your job is to select three marbles and record the colour of each marble you chose. In the bag, there are 22 blue marbles, 17 red marbles, 8 yellow marbles and 3 purple marbles. What are the chances of selecting one red marble, one yellow marble and a blue marble?Assume that once each marble is chosen, it is not returned to the bag. from 9 employees at dunder mifflin paper company, michael will choose 3 employees to go on a trip to canada. how many combinations of 3 employees can be chosen from the set of 9? which of the following is an example of how separation of powers creates friction between the executive and legislative branches in the policy-making process? responses the electoral college vote ends with no candidate receiving a majority of the votes, and the house of representatives is delegated the task of selecting the next president. the electoral college vote ends with no candidate receiving a majority of the votes, and the house of representatives is delegated the task of selecting the next president. the senate votes to impeach a sitting president for high crimes and misdemeanors. the senate votes to impeach a sitting president for high crimes and misdemeanors. the secretary of state is dispatched along with a delegation of senators to negotiate a treaty with a foreign government. the secretary of state is dispatched along with a delegation of senators to negotiate a treaty with a foreign government. the president threatens to issue an executive order for stricter gun control if congress continues to refuse to take action united charities accepted a contribution from a donor and agreed to transfer the assets to aid for friends, a not-for-profit that provides temporary shelter to the homeless. united charities should debit cash or other assets and credit unrestricted revenue. temporarily restricted revenue. liability to aid for friends. united charities should not make an entry. which activity would indicate reflective learning? group of answer choices meeting learning objectives in a nursing course. making sure that all requirements for license renewal have been satisfied. seeking opportunities for improvement. completing a continuing education activity. John Kim agrees to contribute equipment with a fair market value of $5,000 in exchange for 100 shares of Rio Inc.'s common stock with a par value of $1 per share. Rio will record this transaction as a credit to which of the following accounts? (Check all that apply.)Common StockPaid-in Capital in Excess of Par Value when using ping, a packet is sent from one device to another device. what type of packet is sent when using the ping command? a situation in which a benefit or a cost associated with an economic activity spills over to third parties is called What is one function of mitosis "I believe great decisions are made with care, made with conviction, not made with polls. I do not need to take your pulse before I know my own mind. I do not reinvent myself at every turn. I am not running in borrowed clothes. When I act, you will know my reasons."-George W. Bush, Acceptance Speech, Republican National Convention, August 3, 2000Which of the following statements best summarizes Governor Bush's argument? accessory muscles including the upper trapezius, serratus anterior, and sternocleidomastoid will assist in: What is a unique feature of your product or service? a pharmacy Which statement best describes the cause of increased urbanization in thelate 19th and early 20th centuries?A. More people moved to cities looking for cheap housing.B. More people moved to cities because transportation was better.C. More people moved to cities looking for better work opportunities.D. More people moved to cities because there was better shopping. description of the fallacy provide an example If the profit is the difference between the revenue and the cost, what expression represents the profit? 3x 260 3x 140 5x 260 5x 140 if a financial manager with interest liability on a future date were to sell futures and interest rates end up going down, the position outcome would be: a) futures price falls; short earns a profit. b) futures price rises; short earns a loss. c) future price falls; long earns a loss. d) futures price rises; long earns a profit. group of answer choices a b c d FILL IN THE BLANK. the yerkes-dodson law posits that attention performance (memory) is at its highest level when the person is experiencing___ level of stress.