How can companies use advertising as a public relations tool?

How Can Companies Use Advertising As A Public Relations Tool?

Answers

Answer 1

Answer:

Advertorials allow you to associate your advertising with the credibility of the newspaper. Many businesses employ advertising or marketing professionals to help them develop TV advertorials — which are commonly used as a form of advertising and product placement


Related Questions

Marissa is traveling in Great Britain and is surprised when the server brings her cookies when she ordered biscuits for breakfast. What communication concept best explains the mix-up?A. Communication is symbolic.
B. Communication is relational.
C. Communication is a process.
D. More communication is always better.

Answers

Answer:

B. Communication is relational.

Explanation:

Communication being relational is  the best concept that explains the mixup between the server and Marissa who is travelling through Great Britain. For Marissa to request for biscuits, the sever was able to relate her request to cookies which is commonly served as a breakfast meal in Britain. Hence the reason why she brought it to her.

Ronaldo is in the planning stage of writing a message. During which of the following steps in the planning process is he most likely to review the sales reports of the last three quarters?a. determining goalsb. analyzing the audiencec. gathering and collecting informationd. analyzing and organizing informatione. choosing a form, channel, and format for the message

Answers

Answer:

c. gathering and collecting information

Explanation:

When Ronaldo is  gathering and collecting information he would need to get relevant data from the sales report of the last three quarters.

Suppose you own a bicycle but haven't found the time to ride it much lately. These days, it is only worth $32 to you. One of your close friends, who recently got a job at the college bookstore two miles down the road, wants to take it off your hands. He offers you $70 for the bicycle, and you gladly accept. Your friend is also happy because he thinks the bicycle is worth $104 .

Answers

Answer:

Total value created = $72

Explanation:

How much total value was created from this trade?

Total value created = Consumer surplus + Producer surplus

Total value created = ($104 - $70) + ($70 - $32)

Total value created = $34 + $38

Total value created = $72

PLEASE HELP WILL GIVE BRAINLY!!!!

Explain how credit card companies make money on their cards. What is a credit card issuer?

Answers

Card issuers and networks make money in different ways. Networks typically make their money from the merchants, who pay a fee to accept electronic payments from credit cards. The issuers make money from the consumer by charging them interest and fees according to their credit card agreements. Credit card issuers are financial institutions that provide cards and credit limits to consumers. Issuers manage numerous features of credit cards, from the application and approval process to distributing cards, deciding terms and benefits (such as annual fees and rewards), collecting cardholder payments and more.

Explanation:

1st question) they make money thru interest, processing fees (which is like a little tax on businesses for accepting credit) and fees charges to cardholders (some charge at ATMS for withdrawal etc).

a credit card issuer is a bank or credit union that supplies the credit card to the consumer. ex: capital one, citi, bank of america.

A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision making and problem solving is called____________.

Answers

Answer:

Management Information System

Explanation:

MIS which stands for Management Information System which is designated for decision making. It is not any kind of software, rather it is a system developed by gathering information from different resources in the organisation.

These resources include people, processes, products etc:

In order to control, and more importantly co-ordinate between various activities of the organisation, this provides for better control and solving the problems in the organisation.

This system works on creating information through study of various above stated resources in the organisation.

The goal of ________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Group of answer choices

Answers

Answer:

Promotion

Explanation:

The goal of Promotion is to inform and remind people in a target market about specific products, eventually persuading them to participate.

Promotion in marketing brings publizicing which is very crucial for great sales and good returns. It should be noted that promotion could be inform of advertisement, giving discount to consumer and all actions that could aware people about a product or services.

Assume that the cost of aluminum used by​ soft-drink companies increases. Indicate which of the following statements describing the resulting effects in the market for soft drinks distributed in aluminum cans are true​ (T) or false​ (F). A. The demand for soft drinks decreases.B. The quantity of soft drinks demanded decreases.
C. The supply of soft drinks decreases.
D. The quantity of soft drinks supplied decreases.

Answers

Answer:

a. false

b. true

c. true

d. false

Explanation:

a. The first statement is false as the demand for the soft drink do not declines

b. The second statement is true as the quantity demanded decreased

c The third statement is true as the supplied decreased

d. The fouth statement is false as the quantity suppied do not decline

Therefore the option b and C are correct and option A and D are incorrect

The last time Lia went shopping at Nordstrom's department store she had a very pleasant experience. When she entered Nordstrom's, she asked a sales associate named Sarah for assistance finding a pair of jeans, a pair of shorts, a skirt, and matching tops. Sarah enthusiastically agreed to help and treated Lia like royalty throughout her two-hour shopping trip. Sarah stayed with Lia the entire time she was in Nordstrom's and showed her a number of different styles of jeans, shorts, skirts, and tops. Sarah brought Lia additional items while she was in the fitting room and offered her advice on accessorizing her outfits. After the sale, Sarah thanked Lia for her purchases. Lia's experience at Nordstrom's is an example of which type of service encounter incident

Answers

Answer: spontaneity

Explanation:

From the question, we are informed that when Lia entered Nordstrom store, she asked a sales associate named Sarah for assistance finding a pair of jeans, a pair of shorts, a skirt, and matching tops.

We are further told that Sarah enthusiastically agreed to help and treated Lia like royalty throughout her two-hour shopping trip and that Sarah stayed with Lia the entire time she was in Nordstrom's and showed her a number of different styles of jeans, shorts, skirts, and tops. After the sale, Sarah thanked Lia for her purchases.

Lia's experience at Nordstrom's is an example of spontaneity. It should be noted that spontaneity has to do with unsolicited, unprompted and unplanned attitude qnd action by an employee. This was what Sarah showed.

An investor's portfolio contains the following four bonds:
ABC 7% duein 2040 DEF 6% due in 2040 GHI 5% due in 2040 JKL 8% due in2040
Which of these bonds would show the greatest price change if interest rates jumped by one percentage point?

Answers

Answer: GHI Bonds

Explanation:

All the bonds are of equal maturity so the only relevant variable is the bond yield.

Bond prices are inversely related to the market interest rate for the simple reason that bond yield is fixed. As a result when interest rates go up, they will become less attractive because they will be paying older and lower rates than the newer rates.

This is especially true for bonds with lower yields which is why GHI Bonds will show the greatest change in price.

For instance, suppose interest rates in the economy were 6% and increased to 8%, the attractiveness of the 5% bond would decrease the most because there is a chance to earn 3% more in the market than from that bond.

The three basic forms that a product can take are Question 5 options: A) markets, products, and images. B) goods, ideas, and intangibles. C) brands, services, and tangibles. D) services, ideas, and goods. E) ideas, services, and things.

Answers

Answer:

D) services, ideas, and goods.

Explanation:

A product can take the form of a service, an idea, or a good.

A service is a product in which no tangible goods are transferred.

A good is a tangible product that is exchanged between seller and buyer.

And an idea is an intangible product that can also be transferred or exhanged, simply by letting the other person know about it.

What happens to the price of these needed goods if production declines and there are fewer goods to go around?

Answers

Answer:

the price increases

Explanation:

its inflation due to the decrease in production of the the product but not the need for it the price will rise.

Potlatch Corporation has issued various types of bonds such as term bonds, income bonds, and debentures. Differentiate between term bonds, mortgage bonds, debenture bonds, income bonds, callable bonds, registered bonds, bearer or coupon bonds, convertible bonds, commodity-backed bonds, and deep discount bonds.

Answers

Answer:

Term bonds - Term bonds refer to bonds with the same maturity date and on that date their face value must be repaid.

Mortgage Bonds - this is a bond that is backed up by real estate as collateral thus giving the holder of these bonds a claim on said real estate.

Debenture bonds -  These types of bonds/ debt instruments are not secured by any collateral.

Income bonds - The coupon payments on such bonds are contingent on whether the company makes enough income to pay them in a given period.

Callable bond - These types of bonds are redeemable before the maturity date by the issuer.

Registered bonds - The bondholder's referent information is held by the issuer the main purpose of which is to ensure that payments are going to the right address.

Bearer or coupon bonds - These types of bonds can be transferred from one owner to another as the bond is not recorded in the holder's name.

Convertible bonds - These bonds are convertible into shares in the issuing company.

Commodity-backed bonds - Such bonds are valued based on the value of a certain asset that will be specified in the agreement.

Deep discount bonds - This kind of bond is sold at 80% or less than its face value.

antifreeze is 96 percent of what?

Answers

Answer:

ETHYLENE GLYCOL

Explanation:

It never wears out and is what lowers the freezing point of coolant.

Antifreeze is typically composed of 96 percent ethylene glycol (EG).

What is ethylene glycol?

Ethylene glycol is a chemical compound that is commonly used in antifreeze and coolant formulations.

It has properties that allow it to lower the freezing point and elevate the boiling point of water, making it suitable for use in automotive cooling systems.

The remaining 4 percent of antifreeze may include additives, corrosion inhibitors, lubricants, and other chemicals that enhance the performance and protect the cooling system from rust, corrosion, and scale buildup.

Learn more about antifreeze at:

https://brainly.com/question/28057522

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Sally earned a 10 percent increase in her salary and received the entire increase at the beginning of the year, with the stipulation that she would not leave the company in that year. Five months later, she quit her job and went to work for a competitor. She had to return the 10 percent payment she had received because she had violated a rule for:_________
A) lump-sum salary increase.
B) profit-sharing.
C) commission.
D) employee benefit.
E) wage compensation.

Answers

Answer:

A) lump-sum salary increase.

Explanation:

Since in the question it is mentioned that Sally earned an increase of 10% in her salary and received an overall rise at the starting of the year in case that she do not leave the company.

Now after five months she quit a job, work for a competitor due to which she had to pay back the 10% payment as she break the rule of increase in lump sum salary

Therefore the correct option is A.

The area of accounting that serves the decision-making needs of internal users is referred to as (managerial/financial/research)

Answers

Answer: Managerial Accounting

Explanation:

Managerial accounting refers to the preparation of reports and analysis from the company's accounting information to enable managers decide the ways to go with a company.

This type of accounting is for internal use and so is not subject to the kind of scrutiny that financial accounting gets from accounting bodies such as IASB and the FASB.

An example would be the Supply Manager may ask for a report to be made showing them the increase in supply costs for the past decade from their preferred supplier to enable them make a decision on if to find a new supplier.

Shriver Corp. borrows $25,000 from a bank and signs a two-year promissory note. What accounts will be affected by this transaction and what is the effect?

Answers

Answer:

The Accounts affected are :

Cash Note Payable

Effect of this transaction is :

Increase the Assets of CashIncrease the Liabilities

Explanation:

The entry to record this transaction is :

Cash $25,000 (debit)

Note Payable $25,000 (credit)

Being recognition of Note Payable arising due to signing of a two-year promissory note.

Transferable skills necessary for successful employment include _____.
a. basic skills
b. thinking skills
c. personal qualities
d. all of the above

Answers

Answer:

d u need them in all work environments for u to thrive

Answer:

Answer is option d i.e. all of the above.

Explanation:

Transferable skills are the skills or qualities that an individual has acquired through their learning processes in school, colleges, and life. These skills are those qualities that help an individual to land a successful job. Therefore, all three skills mentioned, which are basic skills, thinking skills, and personal qualities; above are included in transferable skills. Hence, the answer is option d.

For measuring a journal for out-of-round, measurements should be taken every ________ degrees around the journal

Answers

Answer:

120 degrees

Explanation:

A Cylinder out of Round is the difference of diameter when measured parallel to crankshaft and then perpendicular to the same at top of the cylinder.

To measure a journal for out of round, its measurement must be taken at 120 degrees, using a bore gauge.

Cheers

When the demand curve for a good is unit elastic, raising the price of the good by 25 percent will change the revenue of the firm by:

Answers

Answer: 0%

Explanation:

Elasticity measures the change in demand resulting from a change in price. The law of demand holds that when prices increase, quantity demand would decrease and elasticity is meant to show the magnitude of this change.

A unit elastic good means that prices and quantity demanded change by the same amount. This means that for a unit elastic good, if the price change is a 5% increase, the quantity demanded will decrease by 5%.

In terms of revenue, if the price increases by the same amount that quantity demanded decreases, the effects will cancel out so there will be no revenue effect.

c) What are the major jobs of a nurse?​

Answers

Answer:

1) Conduct physical exams

2) Take a detailed heath care histories

3) Provide counselling and health care to patients

4) Listening to the patients and analysing the physical and emotional needs

Organizational culture refers to: a. how a firm acquires, uses, and develops its various resources and capabilities. b. a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment. c. an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. d. the complex set of ideologies, symbols, and core values that are shared throughout the firm.

Answers

Answer:

d. the complex set of ideologies, symbols, and core values that are shared throughout the firm.

Explanation:

Colleges use________ management systems (LMSs) to set up web-based training sites where students can check their progress in a course, take practice tests, and exchange messages with the instructor or other students.

Answers

Answer:

Learning

Explanation:

learning management systems is a software designed for the purpose of making educated content go round. It makes learning easier.

It should be noted that Colleges use this learning management systems (LMSs) to set up web-based training sites where students can check their progress in a course. With this software student can take test in preparation for their exam

What combination of technologies will eventually be used to handle "shopping cart" activity as a website develops?

Answers

Answer:

MySQL and PHP

Explanation:

The combination of technologies that will eventually be used to handle "shopping cart" activity as a website develops are "MySQL and PHP".

MySQL has databases which is usually used PHP. It's open source and also free. It uses Structured Query Language.

PHP is a scripting language which is used in the development of websites. It can connect to databases and also manipulate databases.

1+2+3+4+5+6+7+8+9+10+11+12+13+14

Answers

Answer:

105

Explanation:

1+2+3+4+5+6+7+8+9+10+11+12+13+14 = 105

Answer: 105

Explanation:

Correctly match the accounting treatment with the specific scenario described.
1. Loss is probable and not reasonably estimable.
(a) Disclosure note only.
(b) Liability is accrued and related information disclosed.
(b) No disclosure note needed.
2. Loss is remote
(a) Disclosure note only.
(b) Liability is accrued and related information disclosed.
(b) No disclosure note needed.
3. Loss is probable and reasonably estimable.
(a) Disclosure note only.
(b) Liability is accrued and related information disclosed.
(b) No disclosure note needed.
4. Loss is reasonably possible and not reasonably estimable.
(a) Disclosure note only.
(b) Liability is accrued and related information disclosed.
(b) No disclosure note needed.

Answers

Answer:

1. a

2. a

3. b

4. a

Explanation:

A liability is a present obligation of the entity arising as a result of past event, the settlement of which will result in the outflow of economic benefits. It is presented in the Statement of Financial Position

A provision is a liability of uncertain timing and amount. It is also presented in the statement of Financial Position and disclosed.

A contingent liability is an obligation that arises from past event and whose existence will be confirmed by the occurrence or non-occurrence of one or uncertain future events, not wholly within the control of the entity. Contingent liabilities are not recorded in Financial Statements but disclosed in the notes to financial statements.

Good X and Good Y are related goods. When the price of Good X rises by 20 percent, the quantity demanded for Good Y falls by 40 percent. What is the cross-price elasticity?

Answers

Answer:

-2

Explanation:

Good X and Y are related goods

When the price of Good X rises by 20 percent the quantity for Good Y falls by 40 percent

Therefore the cross price elasticity can be calculated as follows

= -40/20

= -2

Hence the cross price elasticity is -2

You see information everywhere. Sometimes it is useful and sometimes it is not. Think of a scenario in which you think information can become a liability

Answers

Answer:

Getting Hacked

Explanation:

Information is one of the (if not the most) powerful weapon that exists and a great asset to those that possess it. That being said if you get hacked and that information gets stolen it can easily turn from being an asset to a liability. The individual that stole this information can use it against you in many ways such as stealing money, blackmail, using your identity, etc. The possibilities are endless.

The measurement attribute that is based on future cash flows discounted for the time value of money is

Answers

Answer:

Present value, is the right answer.

Explanation:

“Present value” is the right answer because the present value is calculated on the basis of future cash flows and the discounted rates. Here the discount rate is the interest rate that is earned on the present amount. Moreover, the present value in the case of one-time cash flow in the future is calculated by the given formula. Present value =  Future value / (1 + r)^n.

Here, r stands for interest rate and n stands for the number of compounding periods.

Hayden, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product's value?A. Speech of delivery.B. Ease of installation.C. Availability of training assistance.D. Monetary price.

Answers

Answer: A. Speech of delivery

Explanation:

When buying things like software, there are certain things that will determine the value apart from the monetary price. These include the ease of installation and the availability of training assistance.

With ease of installation, the fundamental question is if the software is easy or complicated to install. The easier it is the better. Also is there someone who can help the users be able to master the features of the software. This is availability of training assistance.

Now while speech of delivery can help in convincing Hayden to buy from a particular shop, it does not contribute to the value of the software.

Paige, age 17, is claimed as a dependent on her parents' 2017 return, on which they report taxable income of $120,000 (no qualified dividends or capital gains). paige earned $3,900 pet sitting and $4,100 in interest on a savings account. what are paige's taxable income and tax liability for 2017? if an amount is zero, enter "0".

Answers

Answer:

taxable income = $3,750

tax liability = $675

Explanation:

Paige's total gross income = $3,900 + $4,100 = $8,000

minus standard deduction = earned income + $350 = $3,900 + $350 = $4,250

Paige's total taxable income = $8,000 - $4,250 = $3,750

now we must determine Paige's unearned taxable income = $4,100 - $1,050 - $1,050 = $2,000 ⇒ these $2,000 will be taxed at her parents marginal tax rate (using the 2017 tax brackets for married filing jointly, their marginal tax rate is 25%)

total tax liability:

$2,000 x 25% = $500

($3,750 - $2,000) x 10% (lowest bracket) = $175

total tax liability = $675

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