Amazon is currently leveraging its branding power to push customers to shop more at Whole Foods.Apple and Goldman Sachs teamed up during 2019 to jointly issue a credit card. These are examples of:

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Answer 1

Amazon is currently leveraging its branding power to push customers to shop more at Whole Foods.Apple and Goldman Sachs teamed up during 2019 to jointly issue a credit card. These are examples of Cobranding.

Why do consumers typically choose certain brands rather than others?Customers pick the brand they believe will provide the best answer to their difficulties. Create a remedy for an issue that clients aren't yet aware they have in order to achieve enormous marketing success.

Why is branding important to consumers?By making your products simple to select, you assist your customers know what to anticipate. Consumers are given reasons by brands to select their goods or services. A company will probably attract a sizable number of devoted clients if it expresses a clear brand promise and consistently fulfills it over time.

What is the main purpose of branding?A brand position in marketing serves to build loyalty and generate trust with customers. A strong brand purpose establishes an identity for your company, provides customers a reason to remember you, and distinguishes you from rivals.

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Related Questions

Fragmental Company leased a portion of its store to another company for eight months beginning on October 1, at a monthly rate of $825. Fragmental collected the entire $6,600 cash on October 1 and recorded it as unearned revenue. Assuming adjusting entries are only made at year-end, the adjusting entry made by Fragmental Company on December 31 would be:

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Debit to Unearned Rent

Credit to Rent Earned for $2,475

Given:

Amount of total rent = $6,600

Computation:

Rent income refers to revenue earned from leasing out properties, such as commercial spaces, to third parties.

Amount unearned = Amount of total rent (3months / 8 months)

Amount unearned = 6,600 [3/8]

Amount unearned = $2,475

Journal entry:

Unearned rent A/c Dr $2,475

Rent A/c Cr $2,475

[Debit to Unearned RentCredit to Rent Earned for $2,475]

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The craft beer industry is becoming a dominate force in the industry, leading to a decline in sales of larger domestic beers. This turn of events is a direct result of the: a.general environment. bpetitor analysis. c.industry environment. dpetitor environment. Question Content AreaAs discussed in the video, the craft beer industry has been able to capture 11% of overall beer sales, while occupying only 6% of the market. This financial review of the external environment is which step in the environmental analysis process

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The correct option is (c) industry environment.

Content Area As discussed in the video, the craft beer industry has been able to capture 11% of overall beer sales, while occupying only 6% of the market. This financial review of the external environment is which step in the environmental analysis process Monitoring.

Macrobreweries competed by utilizing established distribution networks and economies of scale. The strongest force, in my opinion, is competition from manufacturers of substitute goods, competition from other retailers, and supplier bargaining power.The brewing sector still faces considerable environmental concerns related to energy use, water consumption, wastewater, solid waste and byproducts, and air pollutants despite significant technological advancements during the past 20 years.

What is the target market for craft beer?

People who want something different from the mass-produced, big-brand beers that predominate the market are often the target market for craft beer. Typically, they seek out beers with greater flavor and character.

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A brand that has been given exclusive legal protection, such as the McDonald's golden arches is a: Group of answer choices private brand. promotional mark. dealer brand. trademark.

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A trademark that has received exclusive legal protection, such as McDonald's Golden Arches, is a trademark.

What is a Trademark?

It consists of a form of identification of a brand, either by its design, slogan or way of manufacturing, which has been duly registered, becoming an intellectual property, being an instrument of identification and differentiation of the brand from its competitors.

Therefore, a trademark helps to protect a company, in addition to being an instrument used to strengthen marketing, creating value and recognition for the brand.

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Jessie buys a subscription to music provided by Concerto, an online streaming service. Before gaining access, Jessie must agree to a provision stating that she will not make and sell copies of the music. This provision is: Group of answer choices a partnering agreement. a click-on agreement. a shrink-wrap agreement. a browse-wrap term.

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The correct option is, a click-on agreement.

What is a streaming service and how does it work?Simply put, streaming is what happens when customers use Internet-connected gadgets to watch TV or listen to podcasts. The media file being played on the client device with streaming is saved remotely and sent over the Internet a few seconds at a time.

What is the difference between cable and streaming?Various TV series and movies are available on both streaming services and cable. The primary distinction between streaming services and cable TV is that the former compels you to view programs as they air, while the latter allows you to do it on demand.However, the majority of cable companies do provide on-demand programming.

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Strategic leaders use internal and external analyses in tandem to create a customized fit between a company's ______.

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Strategic leaders use internal and external analyses in tandem to create a customized fit between a company's internal resources and external environment.

Who are Strategic leaders?

The center of attention for organizational learning is on strategic leaders. They encourage an environment of inquiry and look for lessons in both successful and bad results.

Organizational structure, resource allocation, and strategic vision are all functions of strategic leaders. Strategic leaders deal with extremely complex challenges in an uncertain environment while also being influenced by external events and organizations.

Process simplification, increased strategic productivity, and innovation are all benefits of strategic leadership. Employees may be independent, productive, and push for new ideas under this leadership. Programs for incentives and rewards are essential for strategic leaders. They support staff members in achieving their strategic objectives.

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In modern economies, credit cards are a _________________ because of their wide acceptance as a method of payment for both goods and services. unit of exchange store of value unit of account medium of exchange

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In modern economies, credit cards are a unit of account because of their wide acceptance as a method of payment for both goods and services.

Money includes currency and demand deposits but not checks, credit cards, or debit cards. This is because cash and bank deposits are assets of their owner, as opposed to checks or credit/debit cards, which are not. even though it is not a means of exchange, transactions.

A credit card is a payment card that is given to customers so they can pay a merchant for products and services based on the debt they have accumulated.

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Which evaluation method is simple and easy to administer but has the disadvantage of lacking common standards of measurement, especially when employees from widely different assignments must be compared?

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The method of employee ranking or scaling is an evaluation method that is easy to administer and simple but has its disadvantages.

What is an Evaluation?

Evaluation is a systematic way of determining an individual's or an employee's merit, significance, or worth using a set standard. It is a way of properly scrutinizing an individual or a process.

An easy and simple method of evaluation of employees is using employee ranking or scaling. But it has its disadvantage of lacking common standards of measurement especially when employees have diverse assignments.

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After Josh bought his first pair of Nike basketball shoes he was pleased that he did. He likes how the shoes provide support and the way they fit. Even though there are many brands to choose from, Josh is convinced that no other shoes compare to Nike. In terms of brand equity, this exemplifies the fact that Blank______.

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The given scenario shows a very good example that brand equity increases a firm's ability to gain a competitive advantage


What is Competitive Advantage?

This refers to the condition that puts a particular company in a favorable position over its competitors.

Hence, we can see that based on the competitive advantage that Nike as a company has, Josh believes that they are better than others and this shows that brand equity increases a firm's ability to gain a competitive advantage.

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On June 10, 20X1, an employee of Williams Corporation mistakenly debited Telephone Expense rather than Utilities Expense when recording a bill of $925 for the May utility service. The error was discovered on June 30. Prepare a general journal entry to correct the error.

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The general journal entry to correct the error is: Debit Utilities expense $925; Credit Telephone expense $925.

Journal entry

Since the company  mistakenly debited Telephone Expense instead of Utilities Expense the correcting entry is:

Williams Corporation Correcting entry

June 30

Debit Utilities expense $925

Credit Telephone expense $925

Therefore the general journal entry to correct the error is: Debit Utilities expense $925; Credit Telephone expense $925.

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In a firm's income statement, interest payments on debt are deducted Blank______ corporate taxes are calculated, which Blank______ the firm's tax liability.

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In a firm's income statement, interest payments on debt are deducted before corporate taxes are calculated, which reduces the firm's tax liability.

Income statement: What is it?

An overview of the company's operations for a specific time period is provided in the income statement. The revenue (gross and net sales), cost of products sold, operational expenditures (selling and general and administrative expenses), taxes, and net profit or loss are the statement's primary components.

What is displayed on a firm's income statement?

The statement logically and coherently presents the company's revenue, costs, gross profit, selling and administrative expenses, other expenses and income, taxes paid, and net profit.

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During your 15-minute stand-up meeting, two of your team members start discussing a solution to one of the issues that they ran into the day before. As the Scrum Master or Agile project manager, what should you do

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During your 15-minute stand-up meeting, two of your team members start discussing a solution to one of the issues that they ran into the day before. As the Scrum Master or Agile project manager, what I will do is I will make sure to help them resolve the issues after the meeting but not during.

In the broadest sense, project managers (PMs) are accountable for organizing, planning, and directing the completion of particular projects for an organization while making sure these projects are completed on time, within budget, and within scope.

What Tasks Fall Under the Purview of a Project Manager?Plan and advance the project concept. Every project first begins as an idea.Create and lead your ideal team, oversee project progress and deadlines, address unforeseen problems, handle financial matters, satisfy stakeholders, and assess project performance.

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The phenomenon of human-driven interaction between and within individuals or organizations in order to bring about economic exchange within a value-creation context is known as .

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The phenomenon of human-driven interaction between and within individuals or organizations in order to bring about economic exchange within a value-creation context is known as personal setting.

Economic exchange: Economy where goods are exchanged for money or other goods: In pure bartering, the production process is ignored

For example, without money, the barber would pay for another goods or as a direct payment for the haircut. You need to accept the service. But if the beautician is paid with potatoes, that means he has to pay his assistant not only with potatoes but also himself with potatoes and his supplier.

Aside from factors such as interest rates and inflation, the exchange rate is one of the most important determinants of a country's relative economic health. Exchange rates play an important role in the trade levels of countries that are essential to most of the world's free market economies.

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Agent John Rogers is planning a formal marketing/sales event and has decided to place an advertisement in the local paper. What disclaimers must John include in the advertisement?

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The disclaimers John must include in the advertisement is "Sales meetings may be made accessible to those who use TTY equipment by contacting the company at "companies number"." This is further explained below.

What is advertisement?

Generally, an advertisement is a notification or announcement in a public forum for the purpose of selling a product or service, announcing a special event, or advertising an open position.

In conclusion, John has to include a disclaimer in the ad saying that those who use TTY equipment may attend sales meetings by calling the firm at the "companies number."

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A marketing supervisor works in a small plant where she performs a range of duties. As the company grows and hires additional supervisors, she is able to spend the bulk of her time in her area of expertise. In this example, the company has increased its ______.

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As the company grows and hires additional supervisors, she is able to spend the bulk of her time in her area of expertise. In this example, the company has increased its managerial specialization.

What is managerial specialization?

This is the aspect of management that has to do with learning the skills and the vital knowledge that comes with the handling of a competitive business environment.

This is what the supervisor has done here by spending her time in this area of expertise.

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Indicate whether the following statements are positive or normative. a. Raising interest rates encourages people to save: b. The government ought to be more concerned with reducing unemployment: c. The government should raise the tax on tobacco to discourage people from smoking: d. The government should limit immigration: e. Increasing gasoline taxes results in less disposable income: f. The government should raise gasoline taxes and fix bridges:

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a. Raising interest rates encourages people to save: positive statement

b. The government ought to be more concerned with reducing unemployment: normative statement

c. The government should raise the tax on tobacco to discourage people from smoking: normative statement

d. The government should limit immigration: normative statement

e. Increasing gasoline taxes results in less disposable income: normative statement

f. The government should raise gasoline taxes and fix bridges: normative statement

What are normative and positive statements?

Normative statements come from a viewpoint or an opinion. As a result, the terms "should," "ought," or "it is preferable to" are commonly used. Normative statements can never be proven to be true.

Conversely, positive statements can often be put to the test in theory, if not always in practice. Positive statements are not value judgments. They are predictions of what it is, was, or will become.

Thus, option A is a positive statement and rest are normative statements.

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Advertisers are starting to use more models and spokespersons who are racially and/or ethnically ambiguous because:

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Advertisers are starting to use more models and spokespersons who are racially and/or ethnically ambiguous to depict the diversity of races and ethnicities residing in America. Hence, Option D is correct.

What is the diversity of races and ethnicities?

Diversity is the integration of culture, experience, and people. To measure the diversity, there are various scales like age, race, sex, economy, and many more. Basically, diversity is a combination of things that are different from each other.

"Diversity of race" means when people who have different physical traits are placed in a single group. It is a social construct, not defined in biological terms. Diversity of ethics means difference in opinion on a single point among people of the same organization.

The complete question is attached in an image form in the last.

Thus, option D, to depict the diversity of races and ethnicities residing in America, is correct.

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Adaptive selling and consultative selling are the two common types of the Blank______ presentation format.

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Adaptive selling and consultative selling are the two common types of the need-satisfaction presentation format.

What is adaptive selling and consultative selling?

Every person is unique, as are the circumstances surrounding the sale of any product. A selling technique that is used according to the situation that is all customized by involving or adapting to the customer's communication style is known as adaptive selling.

In the consultative selling technique, the focus of the salesman is not on the number of products that are being sold out. The main focus is on the availability of solutions that are tailored to the customer's needs. In this type of selling, a salesman learns more about a customer's needs in a better and more effective way.

Therefore, adaptive selling and consultative selling are the two common types of the need satisfaction presentation format.

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According to Guy Kawasaki, intelligent, deep, complete, empowering, and elegant are qualities of curve-jumping products Select one: True False

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According to Guy Kawasaki, intelligent, deep, complete, empowering, and elegant are qualities of curve-jumping products .

What is intelligence?

Intelligence can be regarded as the capacity that involves the  abstraction, as well as understanding, and  knowledge.

Therefore, According to Guy Kawasaki, intelligent, deep, complete, empowering, and elegant are qualities of curve-jumping products

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Do it in the balance sheets I presented or make one similar in sheets.

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The preparation of the trial balance and balance sheet of Sabourin Realty as of September 30, 2020, is as follows:

1. Sabourin Realty

Trial Balance

As of September 30, 2020

Accounts                            Debit            Credit

Cash                                 $84,645

Accounts receivable           5,325

Supplies                               1,250

Equipment                         12,700

Automobile                       28,250

Building                            182,100

Land                                103,200

Accounts Payable                                 $7,325

Bank Loan                                             37,570

Mortgage Payable                              105,000

Capital, J. Sabourin                            267,575

Totals                          $417,470        $417,470

2. Sabourin Realty

Balance Sheet

As of September 30, 2020

Assets

Current Assets:

Cash                                        $84,645

Accounts receivable                  5,325

Supplies                                       1,250

Total current assets              $91,220

Long-term Assets:

Equipment               12,700

Automobile            28,250

Building                  182,100

Land                      103,200  $326,250

Total assets                           $417,470

Liabilities and Equity:

Current liabilities:

Accounts Payable                    $7,325

Bank Loan                                37,570

Total current liabilites           $44,895

Long-term liabilities:

Mortgage Payable                 105,000

Total liabilities                    $149,895

Equity:

Capital, J. Sabourin                267,575

Total liabilities and equity  $417,470

What is a balance sheet?

A balance sheet is a financial statement that summarizes the financial position of an entity at a point in its fiscal period.

The financial position shows the entity's assets (what it owns), liabilities (what it owes creditors), and equity (what it owes the owner).

At any date of the financial period, the assets are always equal to the liabilities and equity.  Balance sheets, like other financial statements, are always prepared from the Trial Balance.

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On December 31, the Income Summary account of Madison Company has a debit balance of $18,000 after revenue of $20,000 and expenses of $38,000 were closed to the account. Madison Wells, Drawing has a debit balance of $2,100 and Madison Wells, Capital has a credit balance of $39,000. Required: Record the journal entries necessary to complete closing the accounts. What is the new balance of Madison Wells, Capital

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New Balance is $18,900.

What is a Balance Sheet?A financial statement that lists a company's assets, liabilities, and shareholder equity at a certain point in time is referred to as a balance sheet. The foundation for calculating investor return rates and assessing the  capital structure of a company is provided by balance sheets. The balance sheet is a financial statement that gives a quick overview of the assets and liabilities of a firm as well as the amount of shareholder investment. When doing basic analysis or calculating financial ratios, balance sheets can be utilized in conjunction with other crucial financial data. A company's balance sheet gives a quick snapshot of its financial situation at any one time. On its alone, it cannot provide an understanding of the tendencies manifesting over a longer time frame.

New Balance = ($39,000-$18,000-$2,100) = $18,900

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The activity that controls the planning, implementing, and controlling of the physical flow of materials and information from points of origin to points of consumption to meet customer requirements at a profit is:

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The activity that controls the planning, implementing, and controlling of the physical flow of materials and information from points of origin to points of consumption to meet customer requirements at a profit is logistics management.

All economic activities have historically placed logistics at the center and core of their operations.

Within the last twenty years, the idea of logistics as an integrative economic activity has grown.

Logistics management is the process of strategically controlling the flow of supplies, components, and completed goods from the supplier through the company to the client.

Thus, logistics deals with controlling the actual delivery of goods.

It starts with the sources of supply and finishes with the consumption point.

Thus, it encompasses much more than just the movement of finished items, which is the conventional understanding of physical distribution.

In order to provide acceptable levels of customer service at a fair price, logistics deals with all activities that assist product flow from the point of raw material acquisition to the point of final consumption as well as the information flow that starts the production in motion.

Hence, the activity that controls the planning, implementing, and controlling of the physical flow of materials and information from points of origin to points of consumption to meet customer requirements at a profit is logistics management.

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Frictional unemployment occurs when: Group of answer choices a worker decides to quit one job to seek a different job. a large corporation transfers a worker to another city. college students go back to school at the end of the summer. there is friction between an employer and employee.

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Frictional unemployment occurs when a worker decides to quit one job to seek a different job.

What is frictional unemployment?

Unemployment that is only occasional isn't always a terrible thing. In fact, since it's voluntary, frictional unemployment may be a sign of a strong economy. It indicates that workers are looking for new positions and careers.

That exhibits confidence in the state of the economy, the future, and their own chances. There are plenty of available work positions, even though it might take some time or effort to find your next major move.

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When the price of hamburgers increased by 10%, the quantity of hot dogs sold increased by 5%. What is the cross-price elasticity of demand for hot dogs

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When the price of hamburgers increases by 10% the demand for burgers decreases and the demand for hot dogs increased by 5%.

What is the cross-price elasticity of demand?When the price of one of the items varies, the cross elasticity of demand analyzes the link between the two. It illustrates how the relative shift in demand for one good changes as the cost of the other increases or decreases.The cross elasticity of demand, also known as the cross-price elasticity of demand, in economics quantifies the relationship between the percentage change in the quantity of a commodity sought and the percentage change in the price of another good, ceteris paribus. The quantity of an item is actually reliant on both the price of "related" products as well as the good's own price (price elasticity of demand).Solution -

Given - When the price of hamburgers increased by 10%, the number of hot dogs sold increased by 5%.

Therefore, when the price of hamburgers increases by 10% the demand for burgers decreases and the demand for hot dogs increased by 5%.

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A company reports the following: Sales $4,249,830 Average total assets (excluding long-term investments) 1,089,700 Determine the asset turnover ratio. Round your answer to one decimal place.

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2.564.

Given,

Net sales = 4,249,830

Average Total Assets= 1,089,700

Asset Turnover Ratio=Net Sales/Average Total Assets

Asset Turnover Ratio=424983/1089700=2.564

Definition: The asset turnover ratio is the ratio between the value of a company's sales or revenues and the value of its assets. It is an indicator of the efficiency with which a company is deploying its assets to produce revenue. Thus, the asset turnover ratio can be a determinant of a company's performance.

>Asset Turnover Ratio

--The Asset Turnover ratio measures how efficiently the asset invested are being used to generate revenues.

--The resulting figure tells how much $ of sales revenues are being generated for $ 4,249,830 of average total assets.

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Seller Jamison is closing on his property with buyer Conrad. Jamison paid the current year's property taxes already. Is this a prepaid or accrued expense, and how will it be represented on the settlement statement

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In the given case, it is the taxes are a prepaid expense and will it be represented on the settlement statement as a buyer debit and a seller credit.

A party's debit is the sum that must be paid.

The amount that appears as a sum in the party's favor is known as credit. It may have previously been paid, reimbursed, or promised.

Buyer Debit consists of:

The cost of purchasing the propertyProrated amounts for products the seller has already paid Expenses

Seller Credit consists of:

Purchase priceThe buyer's share of any prorated items that the seller has prepaid

Hence, in the given case where seller Jamison is closing on his property with buyer Conrad. Jamison paid the current year's property taxes already. The taxes are a prepaid expense and will appear as a buyer debit and a seller credit.

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Which type of contract is missing from this list of contracts covered by the Florida statute of frauds: sales contracts, option contracts, listing agreements for a term exceeding a year, deeds and mortgage instruments, and _____

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The type of contract that is missing from the this list of contracts covered by the Florida statute of frauds: sales contracts, option contracts, listing agreements for a term exceeding a year, deeds and mortgage instruments, and easements.

What is the Florida statute of Fraud?


This is the law that has it that all agreements has to be done in writing so as to be made enforceable.

The goal is to try to prevent issues where people may want to defraud others .

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Gerard has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Gerard should do is to

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The first thing Gerard should do in promoting alcoholic beverages is to identify issues that need to be addressed.

Ethics of Alcohol Beverages MarketingIt's generally expected information that alcoholic beverages can be a perilous item in the event that not utilized mindfullyAround lakhs of individuals bite the dust from liquor-related causes every year, and it at present stands as the fourth driving preventable reason for death in the world. The measurements with respect to the risks of alcoholic beverages fixation top off endlessly pages of clinical diaries and blog entries. Along these lines, morals in liquor creation and advertising should be held within proper limits.Everything from the development of cocktails to bundling and delivery can immensely affect the climate. Liquor producers ought to try not to dump unsafe waste and look for recyclable bundling materials to decrease their effect.Alcoholic beverage organizations shouldn't just be centered around selling however much of their item as could be expected. They ought to likewise communicate the risks to advance superior personal satisfaction for their clients.

Hence, when promoting alcoholic beverages, Gerard should start by determining which problems need to be solved.

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In an organization with a(n) ____ structure, the parent company and all subsidiaries work together in designing policies, procedures, and logistics for delivering products and services.

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In an organization with a transnational structure, the parent company and all subsidiaries work together in designing policies, procedures, and logistics for delivering products and services.

With a transnational organizational structure, you often divide your company into different divisions based on functional, geographic, and product levels. By doing this, you integrate yourself into numerous product categories, geographic regions, or job roles.

We've undoubtedly all heard of transnational corporations like Walmart, Amazon, Apple, and Shell; in fact, these four are expected to rank among the top 10 worldwide businesses in terms of revenue by 2020. Due to their lack of a well-known public face, some of the others may be names you have never heard of.

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On january 3, 2021, matteson corporation acquired 40 percent of the outstanding common stock of o’toole company for $1,160,000. This acquisition gave matteson the ability to exercise significant influence over the investee. The book value of the acquired shares was $820,000. Any excess cost over the underlying book value was assigned to a copyright that was undervalued on its balance sheet. This copyright has a remaining useful life of 10 years. For the year ended december 31, 2021, o’toole reported net income of $260,000 and declared cash dividends of $50,000. On december 31, 2021, what should matteson report as its investment in o’toole under the equity method?.

Answers

The amount that matteson  will report as its investment in o’toole under the equity method is: $1,210,000.

Investment under equity method

First step

Net Income $104,000

($260,000× 40%)

Amortization of excess  ($34,000)

[ ($1,160,000 - $820,000)/10 years]

Equity in Income $70,000

Second step

Investment $1,160,000

Equity income $70,000

Dividend  ($20,000)

($50,000× 40%)

Investment in O'Toole $1,210,000

Therefore the amount that matteson  will report as its investment in o’toole under the equity method is: $1,210,000.

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If the fed injects reserves into the banking system and they are held as excess reserves, then the money supply.

Answers

If the fed injects reserves into the banking system and they are held as excess reserves, then the money supply would increase.

What is the impact of the Fed injecting reserves into the banking system?

When the Fed injects reserves into the banking system which are held as excess reserves, this is an example of an expansionary monetary policy. This step would increase the capacity of banks to make loans. This would increase the money supply.

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